End Design Revision Hell
NELA DUNATO
THE WORK WE CREATE IS NOT
INTENDED FOR THE CLIENTS, BUT
THE USERS OF THAT PRODUCT.
design a solution that
solves the user’s problem
& makes the
client money
OUR JOB:
Where did it go wrong?
WE’RE NOT DOING CLIENTS,
OR OURSELVES A FAVOR BY
OFFERING MULTIPLE OPTIONS.
“What do you like?”
IS THE WRONG QUESTION TO ASK.
MISTAKE #1
We rely on hope
YOU CAN’T BASE YOUR BUSINESS
ON HOPE ALONE.
EXPLAIN HOW YOUR PROCESS
WORKS, AND HOW TO PROVIDE
RELEVANT FEEDBACK.
LEAD YOUR CLIENTS THROUGH
YOUR PROCESS SO THEY CAN
IMAGINE WHAT IT’S LIKE.
[WORDPRESS
SCREENSHOT?]
COLLECT INFORMATION
IN ADVANCE AND REDUCE
THE NEED FOR FEEDBACK.
MISTAKE #2
We take our experience for granted
YOU NEED TO BE ABLE TO
SUPPORT ALL YOUR DECISIONS
WITH SOLID ARGUMENTS THAT
MAKE SENSE TO THE CLIENT.
PRESENT YOUR
WORK IN CONTEXT.
PROVE YOU’RE A PRO AT EVERY STEP.
GET THE CLIENT TO CONFIRM
IN WRITING
SELL YOUR SOLUTION TO THE CLIENT.
BE CLEAR FROM THE VERY BEGINNING ABOUT HOW YOU WORK.
JUST BECAUSE IT’S A STANDARD
PRACTICE, IT DOESN’T MEAN
IT’S GOOD FOR YOU.
REGULARLY TEST,
ITERATE & IMPROVE
YOUR PROCESS.
[email protected]
@nelchee
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