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Enabling Innovation[Interactive 45 min.
Workshop]Jill Hurst-Wahl
Director, MSLIS ProgramSyracuse University
@jill_hw
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Syracuse University iSchoolAgenda
• The environment• IDEO brainstorming rules• Learn three brainstorming techniques• Practice one of the techniques (10 min.)• Wrap-up & report out (10 min.)
• Slides are on CIL web site & SlideShare • Contain additional techniques! 2
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The Environment• Be picky about the location. •Give people room to move.•Give play a chance.•Have a diverse group.• Appoint a facilitator.• Stick to the rules. (next slide)• Keep notes.• Limit any parameters. 3
Syracuse University iSchool
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Syracuse University iSchoolBrainstorming Rules from IDEO1. Defer judgment2. Encourage wild ideas3. Build on the ideas of others4. Stay focused on the topic5. One conversation at a time6. Be visual 7. Go for quantity
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And…
Stick to the rules!Work quickly.No idea is refused.
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Mind-StormingWhat is it? Brainstorming with yourself.
Why? 1) It is the basis for other techniques.2) Often we only have ourselves.
Example: Mind-storming names for a new library program. 5
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Mind-StormingHow do you lead yourself? • Give yourself a specific question.• Give yourself a time limit.• Focus.• Stick to the rules.
Let’s try it!• Mind-storm creative ways of
sharing what you learned at CIL.6
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Syracuse University iSchoolLong ListWhat is it? You brainstorm as many ideas as possible (100+).
Why? The early ideas are the easiest and least creative. Real creativity occurs after the easy ideas have been said.
Example: Allow patrons to create their own summer programming. 7
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Syracuse University iSchoolBrand-StormingWhat is it? You select a specific brand and brainstorm from that point of view.
Why? Provides a different basis for your brainstorming.
Example: If Apple, Lego, Disney, or NBA designed a new library, what would it look like? What services would it provide?
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Syracuse University iSchoolLet’s Do It!
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Group Style Topic
1 Long List Services for the ESL/ESOL community
2 Brand-Storming Workspaces or services for military veterans
Capture your ideas & email to [email protected] for sharing out to all CILDC.
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Syracuse University iSchoolReport Out & Wrap Up• Email your lists to [email protected]
• How did the technique help you?• What hindered you?• What was your most creative
idea?• What will you take back to work
from this exercise? 10
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Syracuse University iSchool
More Techniques!
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Syracuse University iSchoolRole StormingWhat is it? You select a specific real or fictional character and brainstorm from that person’s point of view.
Why? Frees you to think of wild and imaginative ideas.
Example: Brainstorm as Darth Vadar, Ron Burgundy, Roseanne Conner, Olivia Pope (Scandal)
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Syracuse University iSchoolOppositesWhat is it? You consider the exact opposite of what is normal.
Why? It provides a different perspective and can spark useful ideas.
Example: Rather than a library being a safe place, it is a dangerous place. 13