Download - Employee Advocacy presenation at ADMBE
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#admbe
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#admbeADM TWEETS
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#admbeAgenda
18.00: Introduction by Mic Adam
18.45: Case : #RDPROUD Johnny Smets - Realdolmen
19.15: Case : SmarpshareStefan Ceunen & Laura De Knock - BBDO
19.45: Case : SociabbleLeentje Chavatte - Microsoft
20.15: Q&A
20.30: Networking Drink
21.30 End
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Question 1
What words come to mind when you hear EA (='Employee Advocacy')?
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Definitions
“Employee advocacy” is a term used to describe the exposure that employees generate for brands & company using both their own online and offline assets.
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EA: From old to new!
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EA = Ambassadorship 2.0
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Why implement EA
• Reach
Only 2-8% of employee social networks overlap with brand networks (forester research)
• Influence
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Let’s not forget
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Question 2
Does your company have an EA Program/initiative?
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Steps for an EA program
• Set Goals for the EA program
• Create the right environment for EA
• Culture of sharing
• Policy/Guidelines
• Choose platform
• Educate & train
• Leaders
• Employees
• Create content
• Measure (KPI’s)
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Question 3
Where is EA happening today?
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EA quick wins!Do your employees…
Messages on company profiles?
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Question 4
What % of employees participate in EA at your company?
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What Forrester found…
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Why Employees Participate to EA
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Question 5
What EA platforms do you know or use?
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It is a crowded vendor space
Employee Advocacy in 2014 was where social media listening was in
2009. The market is probably 1-2 years away from acquisitions and
competition thinning the number of vendors in this space
And the list
goes on…
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Examples of EA tools 1.x
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Examples of EA tools 2.x
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Examples of specific tools 2.xSocial Selling
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Question 6
What department drives EA?
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Question 7
Are people at your company incentivized for taking part in EA?
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People are competitive
• Money
• Gift vouchers
• Access to board (IBM)
• Focus on team efforts
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Question 8
Does your company have a Social Media policy (updated in the last 2 years)?
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Your Updated Social Media Policy
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Simple DO’s & DON’T’s
• Provide Support on content & sharing
• Offer posting guidelines
• Provide training
• Have Champions
• Feedback mechanism
• Ask passwords
• Tell them – “Must” do!
• Do illegal stuff (©, ™, etc.)
• Show disrespect
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Question 9:
Who is responsible for creating content to be shared?
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Content is King
• How much content do we have?
• Who will create or contribute to content?
• What content works for the employees?
• What content works for their audience?
• Curate of create?
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Question 10
Who has a great case for or about
Content Marketing?
ADM session coming to you
in 2016
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Now let’s hear how EA is created, implemented and used in 3 cases
#RDPROUD
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#admbe
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#admbeHandouts, info via
www.adm.be – Calendar / past events
www.adm.be – News