Download - Empathy Map
Empathy Map and Problem StatementDesign Thinking Action Lab 2013
by Antonio
Bustamante
Person
Carolina is an employer who interview job candidates
Empathy MapWhat Carolina Say?
I need to hire an
Assistant I count within
3 days to find
an Assistant
Assistant is for the company a non-strategic
position
To search for a strategic
position I take 30 days later
The
psychologist
who makes a
first search
The psychologist
gives me a group
of prospects to
interview
Empathy MapWhat Carolina Say?
I always have in mind some questions in interviews
I ask them how finance their studies
I'm impressed by how badly some
interviewers make their
Curriculum vitae
only in three
minutes I can
rule out a
candidate
I am interested
to hear about
your life not only
of his profession
I want to know
if they know
the company
that says they
are informed
Empathy MapWhat Carolina Do?
First do the profile of what I want and I give
it to the psychologist
look at their
speech and
gestures
put applicants in situations to see how they solve
review and select applicants who i
find interesting to cite for an
interview with me
make the
interview
flow like a
conversation
Empathy MapWhat Carolina Think?
Is important at the beginning
of the interview break the ice
In the first minutes of the interview
will make an important
impression of the applicant
Pay attention to
body language is
as important as
listening to what
the candidates say
Empathy MapWhat Feel?
An interview says a lot more than a person that your curriculum vitae
Often feel you are
losing his time, when
an applicant within a
few minutes you
makes you feel it is
not suitable for the
position
Problem Statement
Stakeholder + Need + Insight• With a short time• Quick• Goal-oriented
Carolina needs a better way of selecting their candidates before interview
With a best way to selection, Carolina save the time spent searching for a new position
(need a way to) (because)