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EmpactMedia Capabilities
EmpactMedia1966 Fox Glen Drive
Allen, TX 75013214.707.9334
www.empactmedia.com
what is empactmedia?
Empactmedia is a marketing company that guides companies through today’s complex marketing and advertising environment. We possesses the knowledge and experience to not only develop and nurture your brand, but also to help sort through all that information. We can help decide what’s relevant, use that to craft a meaningful and memorable message, then use our resources to apply it to the right customer.
Based in Dallas, Texas, we specialize in helping small-to-mid-sized companies define, and build their brand, and make sense of the overwhelming volume of information that fills the marketing landscape. We then load knowledge, and experience with the appropriate tools, and technology to deliver the right message to the right target at the right time.
Using a different scopeIn a time when many marketing companies are adopting a near-sighted view of the customer and trying to sell you the latest, untried “cool thing,” Empactmedia sets our sights on a longer-range view of using the right tools, and tactics to do the right thing for your brand. Using our own people in conjunction with a network of experienced, professional, and dependable resources, we are able to provide our marketing partners the disciplines necessary to get the job done right.
Connecting the dots between your brand and the customer
the empact team
Greg Alban – President
Michael Cartwright - Creative Director
Roger McVey – Director of Multimedia
Jon Kilburn – Director of Development
Jessica Harry – Director of Social Marketing
David Crawley – Director of Strategic Planning
Paul Solomons – Media Director
Over 100 combined years studying consumer behavior and growing brands
the empactmedia approach
• Gain core insights into your business, competitors, end-user, etc.
• Translate those insights into meaningful, memorable and motivating messages
• Track results and incorporate key learnings
connecting the dots
Talk to the end-user on their terms
– Today’s consumer is like no other in history – more savvy, more
aware and more able to tune out your message
Meet the end-user at natural intersections
– Today’s end-user is more mobile than ever – that means the
brand has to weave its way into the very fabric of their lives
Create meaningful, memorable & motivating experiences
– Today’s end-user sees and hears more messages in a single day
than most generations were exposed to in a year. Messages have
to be smart, relevant and enlightening
a unique vision
Connecting the dots between your brand and the consumer of your product
• Right insight
• Right place/intersection
• Right behavioral change stimulators
Desired Consumer Action
full-service offering
The abbreviated list of what we do…
Every problem is different and every solution is unique. We go above and beyond the ordinary to find effective, efficient creative results.
Offline •Brand Strategy •Media Planning •Copywriting •Brand Identity •Video Production•Radio Advertising •Outdoor Advertising •Direct Mail Marketing •Print Advertising •Point of Sale (POS) •Tradeshow Marketing
Online •Digital Marketing Strategy •Website Architecture •Website Design•Mobile App Development •Content Writing •Videos •Web Banners •Social Media Marketing (SMM) •Search Engine Optimization (SEO)•Search Engine Marketing (SEM) •Blog Content •E-mail Marketing
our process
client experience
Work With a Vision
work with a vision
advertising
work with a vision
advertising
work with a vision
advertising
work with a vision
point of sale
work with a vision
coupons
work with a vision
sales promotion
work with a vision
digital marketing
work with a vision
digital marketing
work with a vision
digital marketing
work with a vision
mobile app development
work with a vision
outdoor advertising
work with a vision
brand repositioning
work with a vision
corporate communications
work with a vision
packaging
work with a vision
logos
work with a vision
direct mail
work with a vision
trade shows
is empactmedia right for you?
• Established in 2003
• Principals work directly with you
• Big picture vision activated at the point-of-action
• Unique breadth and depth of experience
• Passion for your business
ask about empactmedia
Lance Jensen – Valley Fresh Foods
Dave Huddle – Maher Marketing
Larry Jenkins - ethology
Charlie Kujawa – Chung’s Foods
contact empactmedia
For more information contact:
Greg AlbanEmpactMedia1966 Fox Glen DriveAllen, TX 75013
ph. 214.707.9334
email [email protected]