Emerging Technologies and Communication in Libraries A digital marketing toolkit
More information at pics.com.au/emerging-technologies-libraries
Hands-on training focusing on freely available tools you can use right away, to help your library or information service communicate more effectively.
There is an increasingly bewildering array of online communications tools available to organisations. This workshop focuses on exploring those which are a) free to use, b) effective and c) relevant to library audiences. Ned’s training is designed to give people ideas and platforms they can use the minute they get back to their desks; participants will leave brimming with possibilities to improve and increase the impact of their digital comms.
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Numbers are limitedWorkshop numbers are limited to 20 to permit meaningful interaction between participants and to allow the presenter to give personal attention to your individual needs.
Who Should Attend: > Library Marketers > Comms Teams > Outreach librarians > Anyone whose role involves communication with users > Information Professionals from the academic, public and
special library sectors
10% discount for those attending LIANZA Shout! 2015
Workshop presenter
Ned PotterAuthor of “The Library Marketing Toolkit “
Workshop dates
Wellington 12 November 2015Cliftons Wellington
informimproveempower
In the event of unforeseen circumstances, PICS reserves the right to substitute other speakers or otherwise amend the program as necessary.
Registration and enquiries,
In-HouseThis workshop can be conducted in-house. For more information contact PiCS on +61 (0)3 8060 8807 or visit our website.
Emerging Technologies and Communication in Libraries
One Day Workshop 2015
Methodology:This is fully interactive and hands-on, with a mixture of discussion, sharing ideas and playing with online tools. All presentation materials will be shared with participants to help them cascade the knowledge gained throughout their organisations.
Participants will need to bring a Lap Top to this workshop (Tablet will not be suitable for this workshop)
Program timetable:Registration and coffee: 8:45 to 9:00program commences: 9:00Morning tea: 10:30 to 10:45Lunch: 12:30 to 1:30Afternoon tea: 3:00 to 3:15Program finish: 5:00Breaks and lunch are fully provided.
About the presenter:Ned Potter is an Academic Liaison Librarian at the University of York, and a Trainer for various organisations in the UK including the British Library and the Bodleian Libraries at Oxford University, LIASA in South Africa, and PiCS in Australasia.
His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Twitter at @ned_potter.
Testimonial:“This has been a fantastic course - I have learnt so much and gained more confidence around a number of digital marketing tools and how to use them effectively. Ned’s knowledge and brilliant presentation style is great and kept me hooked for the whole day. Everything has been amazing”
Program outline:Moving beyond the social networking basics, we’ll explore an array of online tools for use in marketing and communication. The program for this workshop is constantly evolving as new technologies emerge, so the following list of topics covered is not exhaustive.
Part 1
Publishing Online(including interactive PDFs, presentations, image sources)
Part 2
Geolocation, QR Codes and Augmented RealityPart 3
Mobile and AppsPart 4
Marketing with Video(including animation tools, Vine, Twitter Video and YouTube),
Part 5
Measuring Impact with Blogs, Twitter and other Social Media.
Please ContactVivienne FoxTel: +61 (0)3 8060 8807email: [email protected]
On-lineFor more information and online registration:www.pics.com.au/emerging-technologies-libraries
All participants will receive a certificate of
accomplishment.
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