1 © Copyright 2012 EMC Corporation. All rights reserved.
EMC IT’S CLOUD TRANSFORMATION
How we did it!
CloudOps 2012 Thomas Becker EMC Deutschland GmbH
2 © Copyright 2012 EMC Corporation. All rights reserved.
Agenda � EMC IT Overview
� Cloud Transformation
� IT-As-A-Service
� Durham Cloud Data Center
� Monitoring And Securing The Cloud
� Mission Critical Applications
� Big Data Analytics
� Choice Computing And Mobility
� Organization Evolution
3 © Copyright 2012 EMC Corporation. All rights reserved.
EMC IT At A Glance 2004 2012
User Profiles 24,000 “Internal” Users 55,000 “Internal” Users
IT Environment 70,000 Customers And Partners 5 Data Centers, 960 TB Storage
400,000+ Customers And Partners 5 Data Centers, ~12 PB Storage
Business Applications ~ 400 Applications And Tools ~500 Applications And Tools
Virtualization 2,000 Physical Servers ~ 8000 OS Images (Worldwide) 90% Of All Servers Virtualized
Global Support 50+ Countries And 15 Languages 80+ Countries And 20 Languages
Finalist
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IT Budget Dilemma
Dramatic Information Growth
Dedicated Customized Infrastructure Stacks
Rapidly Changing Business
Aging Data Centers~100% Allocated – Under-utilized
Information Security
Solution Delivery Time
Complex Monolithic Apps
Today’s Realities
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2012 EMC IT Initiatives
*Sample of 2012 business initiatives
1 Efficiency IT-as-a-Service
2 3 4 5
Total Customer Experience
Workforce Productivity
Architect For The Future
EMC IT Proven
Next Generation Business Applications
Workplace 3.0
Secure Journey To The Cloud & Big Data
EMC’s “First And Best Customer”
6 © Copyright 2012 EMC Corporation. All rights reserved.
Agenda � EMC IT Overview
� Cloud Transformation
� IT-As-A-Service
� Durham Cloud Data Center
� Monitoring And Securing The Cloud
� Mission Critical Applications
� Big Data Analytics
� Choice Computing And Mobility
� Organization Evolution
7 © Copyright 2012 EMC Corporation. All rights reserved.
Our Cloud Strategy
Integration & Federation
Virtualization
Information
Security
Virtual Clients
Traditional Apps SaaS “Next-Gen” Cloud Apps
Public Cloud
Private Cloud
8 © Copyright 2012 EMC Corporation. All rights reserved.
Built On EMC’s Cloud Portfolio
View
VNX VMAX
10K 20K 40K
Isilon Ionix
VPLEX
vSphere vFabric
Traditional Applications Next-Gen Cloud Applications Big Data
Cloud Foundry vShield vCloud
Director Cloud
Foundry vSphere vFabric
Greenplum
Data Domain, Avamar, NetWorker
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Our Cloud Transformation Journey
2004-08 2009-10 2011-2012+
IT PRODUCTION Infrastructure Focus
BUSINESS PRODUCTION Applications Focus
IT-AS-A-SERVICE Business Focus
40% 30%
15%
Business Agility Virtualize Mission Critical Applications
Development, Test, And IT-Owned Applications
% V
IRTU
ALI
ZED
90% 100%
WE ARE HERE
70%
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EMC IT Transformation
IT & BUSINESS PRODUCTION BUSINESS VALUE
% V
IRTU
ALI
ZED
ENHANCE IT-As-A-Service
2004-08 2009-10 2011-2012+
CONSOLIDATE Cloud Foundation
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EMC IT Transformation
Server Virtualization
Mission Critical Applications Virtualization
Data Management
Static Security
Social Presence
Windows “x, x, x”
CONSOLIDATE Cloud Foundation
% V
IRTU
ALI
ZED
2004-08 2009-10 2011-2012+
12 © Copyright 2012 EMC Corporation. All rights reserved.
EMC IT Transformation
Server Virtualization
Mission Critical Applications Virtualization
Data Management
Static Security
Social Presence
Windows “x, x, x”
CONSOLIDATE Cloud Foundation
% V
IRTU
ALI
ZED
2004-08 2009-10 2011-2012+
$112M CAPEX SAVINGS
$66M OPEX SAVINGS
v 90% OS IMAGES VIRTUALIZED
MISSION CRITICAL APPLICATIONS VIRTUALIZED 95%
100M POUNDS OF CO2 REDUCED
13 © Copyright 2012 EMC Corporation. All rights reserved.
EMC IT Transformation
CONSOLIDATE Cloud Foundation
% V
IRTU
ALI
ZED
2004-08 2009-10 2011-2012+
ENHANCE IT-As-A-Service
Server Virtualization
Mission Critical Apps Virtualization
Data Management
Static Security
Social Presence
Windows “x, x, x”
Cloud Computing
Cloud Applications
Predictive Analytics
Dynamic Security Social Enterprise & Collaboration Choice Computing & Mobility
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Transformation Benefits
IT INVESTMENTS VS. LIGHTS ON FROM 23% TO 42%
IN 4 YEARS
O V E R A L L I T CHARGEBACK FROM 54% TO 89%
Note: Based on EMC IT Internal Estimates
O S I M A G E S VIRTUALIZED
90% ~1 D A Y T O PROVISION
76% IN 4 YEARS
E N T E R P R I S E VS. FUNCTIONAL P R O J E C T S FROM 40% TO
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Cost & Agility Trends
2004-08 2009-10 2011-2012+
IT PRODUCTION Infrastructure Focus
BUSINESS PRODUCTION Applications Focus
IT-AS-A-SERVICE Business Focus
% V
IRTU
ALI
ZED
Percentage of IT Spend On New Capabilities Vs. Lights-On
Approximate Time-To-Provision App. Environments
~1 Day
7 Days
40 Days
60 Days
80 Days
90 Days
42%
40%
20% 21%
23%
25%
20%
30 Days
16 © Copyright 2012 EMC Corporation. All rights reserved.
Agenda � EMC IT Overview
� Cloud Transformation
� IT-As-A-Service
� Durham Cloud Data Center
� Monitoring And Securing The Cloud
� Mission Critical Applications
� Big Data Analytics
� Choice Computing And Mobility
� Organization Evolution
17 © Copyright 2012 EMC Corporation. All rights reserved.
Transforming IT With IT-As-A-Service
A NEW IT BUSINESS MODEL
Service Oriented Market Driven
“P & L” Focused Broker & Builder
ENABLING TECHNOLOGY Private, Hybrid, Public
Clouds End-To-End Automation Financial Transparency
Self-Service Capabilities
DNA, SKILLS, ROLES & ORGANIZATIONAL
ALIGNMENT “Front Office” Capabilities Service Accountabilities
Technology Breadth
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IT-As-A-Service = Agility
Optimizing IT Production For Business Consumption
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IT-As-A-Service Business Agility
� Service Consumption Mindset
� Service-Based Pricing
� Service Level Expectations
� Integrated Cloud Architecture
� Integrated GRC
TRANSFORMING OURSELVES INTO A COMPETITIVE SERVICE PROVIDER
20 © Copyright 2012 EMC Corporation. All rights reserved.
IT-As-A-Service
VIRTUALIZED DESKTOP
VMware View VMware Fusion
CHOICE COMPUTING Mac, iPad, PC,
Smartphone
CHOICE COMPUTING
USER EXPERIENCE-AS-A-SERVICE
Enterprise AppStore
MOBILE APPLICATIONS
C O M M O N INTEGRATION C L O U D
BIaaS/ BIG DATA Greenplum
DB, Chorus
PLATFORM- AS-A-SERVICE
PRIVATE CLOUD vSphere, vCloud Director, vCenter, Vblock,
VNX, VMAX, Data Domain, Avamar, enVision, NetWitness
INFRASTRUCTURE-AS-A-SERVICE
AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY
SOFTWARE- AS-A-SERVICE
P U B L I C CLOUD O F F E R I N G S
CRM, Payroll …
MISSION CRITICAL APPL ICAT IONS
ERP, Email, E-Business ...
21 © Copyright 2012 EMC Corporation. All rights reserved.
IT-As-A-Service Program
Service Request / Delivery Invoicing Voice Of The Customer
CLOUD INFRASTRUCTURE
SKILLS / ROLES / COMPETENCIES
INFORMATION MANAGEMENT
TRUST IN THE CLOUD
SERVICE PORTFOLIO MANAGEMENT
Portfolio / Demand Management Processes
Service Roadmap Service Design / Launch
SERVICE DELIVERY AND SUPPORT
Automated Orchestration And Provisioning
Standardized Processes Standardized Service Management Tools
FINANCIAL TRANSPARENCY
Metering Service Costing Policies
G O - T O - M A R K E T Service Strategy Service Catalog Pricing, Show / Chargeback
CUSTOMERS
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Initial ITaaS Offerings
INFRASTRUCTURE- AS-A-SERVICE
CLOUD9 SANDBOX
COLLABORATION
ECM-DocBox
VIRTUALIZED DESKTOP
APPLICATION CLOUD ENABLEMENT FACTORY
CHOICE COMPUTING
BI-AS-A-SERVICE Reporting & Analytics
IT-AS-A-SERVICE Agility • Control
Budget Flexibility • Cloud Offerings
USER EXPERIENCE-AS-A-SERVICE
INFRASTRUCTURE-AS-A-SERVICE
PLATFORM-AS-A-SERVICE
SOFTWARE-AS-A-SERVICE
Match device to work style and preferences
Access to desktop from anywhere on variety of devices
Enables migration of applications to the cloud
Quick, easy access to all your data for analysis
Harnessing content with secure, Scalable business processes
Provision quick, cost-effective, & secure infrastructure-as-a-service
Enabling scalable, secure and temporary compute on demand
Collaborative work space with Web 2.0 functionality
Cloud Foundry, vFabric Postgres
Greenplum DB, Chorus, SAS, Business Objects, OBIEE, Microsoft Reporting
Vblock, VNX, VMAX, DataDomain, Avamar, Ionix, vCenter, Envision, NetWitness
vCloud Director, vSphere
Documentum
SharePoint
Mac, iPad, PC, Smartphone
VMware View, VMware Fusion
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Ten Key Steps To IT-As-A-Service
Develop overall plan with well-defined scope and success metrics. Has different risk/cost trade-ff from traditional IT project so should have lighter structure.
Need: • Strong executive
sponsors • PMO • Execution teams • SMEs • Money for outside help
Need to prepare org for significant transformation through combination of consensus building and mandate from top. Iterative with step one.
Responsibility areas: • Branding, UI & UX • Conduct focus groups • Promote services • Internal change
management
To maximize success of service model, must be financial implications for service selection. Financial transparency necessary for success.
Most important elements are: • Taxonomy • Stand up process • Deployment schedule
A lifecycle process that defines how IT products and services are defined, approved, funded, brought to market, enhanced and retired
Significant realignment required to support service focus. Need e.g.: • Product Managers • Service Operations
Managers • Account Managers
Focus is change within IT: • Understand and
embrace new roles • End-to-end service
responsibility • Training plan
Begin with clearly defining what ITaaS is and why it’s important. Getting stakeholders on the same page for this will take time, effort and influence.
Define Vision, Goals, Objectives
1
Win Hearts & Minds
2
Define Plan & Scope
3
Acquire Resources
4 Establish
Go-To-Market Team
5
Design Change Management Plan
10
Define To-Be Org Structure
9
Determine Financial Model
8
Develop Service Framework
7 Define Service
Lifecycle & Governance
6
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Financial Transparency 8-Step Process For Simple, Fair, Accurate Charge/Showback
Define Services
Categories Allocate All Costs
Determine Unit Drivers
Derive Unit Costs
Determine Unit Prices
Measure Service
Consumption
Invoice Business
Units
Funds Transfer From BU
To IT
1 2 3 4 5 6 7 8
Both Fixed And Variable To Specific Services
For Costs And Prices In Each Service Category
By Dividing Service Costs By The Service Unit Driver
Prices Should Reflect Corporate Goals
For Each Service And Map To The Appropriate Service Unit Drivers
Create Monthly Invoices For Business Units For Each Service
Choose Services That Align To Industry Offerings
Set Up A Mechanism For Easy Fund Transfers
PRICING ANALYSIS METERING/INVOICING SERVICE COSTING
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Cost Transparency Transition
OVERALL CHARGEBACK INCREASED FROM
54% TO 89% 46% 25%
24%
5%
Before Cost Transparency After Cost Transparency
35% 25%
24%
5%
11%
DIRECTLY BILLED TO BU
CURRENTLY CHARGED BACK
ACQUISITION IT SPEND
NOT CHARGED BACK
NEW CHARGED BACK
26 © Copyright 2012 EMC Corporation. All rights reserved.
Financial Transparency Benefits
VALUE-BASED DECISIONS
� Drives Value-Based Discussions With Business Units
� Supports Cost Reduction By Aligning Support Tiers To Business Value
� Enables Application Rationalization & Right-Sizing Of Existing Tools
� Reduces Risks And Run-time Costs For Shadow IT
AUTOMATION AND STANDARDIZATION
� Provides Productivity Gains By Implementing Service Management
� Increases Efficiency By Offering Standardized Applications
� Eliminates Waste In IT Infrastructure Spending
� Unleashes A More Agile IT Delivery Model
LESSONS LEARNED
� Analyze Cost Vs. Price
� Benchmark To External Providers
� Don’t Underestimate Company Culture
� Challenge Status Quo When Evaluating Real-Time Cost
� Reassess Legacy Cost Levers
� Evolve The DNA Of IT
� Build Consensus
27 © Copyright 2012 EMC Corporation. All rights reserved.
Agenda � EMC IT Overview
� Cloud Transformation
� IT-As-A-Service
� Durham Cloud Data Center
� Monitoring And Securing The Cloud
� Mission Critical Applications
� Big Data Analytics
� Choice Computing And Mobility
� Organization Evolution
28 © Copyright 2012 EMC Corporation. All rights reserved.
EMC Global Data Centers
Santa Clara, CA
Cork, Ireland
RTP, NC
Durham, NC Franklin, MA
Hopkinton, MA Westboro, MA
Regional Data Center
Bunker
Enterprise Data Center
To Be Decommissioned
29 © Copyright 2012 EMC Corporation. All rights reserved.
Durham Cloud Data Center
� 100% Virtualized
� 20,000 Sq. Ft. Data Center
� Durham and Hopkinton Primary Sites
� Single Data Center Operating System
� VCE Vblock Reference Architecture
� Cloud-Scale Federation—Data, Applications
� Runs EMC’s Mission Critical Applications
� Zero Data Loss Business Continuity
� Data Deduplication—At Source And Target
30 © Copyright 2012 EMC Corporation. All rights reserved.
Sustainability � Tier III Design
� 1.3 PUE (Power Usage Efficiency)
� LEED Silver Certification In Progress
� Saves Energy To Power 2,000 Houses
� Rain Water Harvesting—4,100 Gallons – Reduces City Water Usage By 40%
� Use Outside Air To Cool For 57% Of The Year
� Flywheel UPS System
� Hot And Cold Plenums
Note: Durham Facility, Including Data Center
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Converged Infrastructure Platform Architecture
� VCE Vblock Reference Architecture
� VMAX
� VNX
� VPLEX
� vSphere
� vCloud Director
� BRS – Avamar – Data Domain
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Converged Infrastructure Benefits
CAPEX � Converged Networking
– 10 Gbe – FCoE – Cables
� UCS Blades – Nehalem – QPI – 10 Gbe/CNA
� SAN Boot – No Internal Drives
OPEX � Wiring Design
– Wire Once – Reduce Risk
� Stateless Blades – Service Profiles
▪ Deployment ▪ Templates ▪ WWPN
– Upgrades – Migrations
� Simplified Management
33 © Copyright 2012 EMC Corporation. All rights reserved.
Data Center Network Architecture
DWDM Ring 10GE and FC
* 10 GE Site To Site Links Service Labs, Replication, And End User Traffic Managed Via QoS
Vz & ATT 10 GigE*
Bunker Site Franklin, MA
Data Center Hopkinton, MA
Bunker Site Research Triangle Park, NC
Data Center Durham, NC
DWDM Ring 10 GE and FC
Vz & ATT 10 GigE*
EC, WC, EMEA & India
Orange MPLS Latin America &
APAC Field
EC, WC, EMEA & India
AT&T MPLS US Field
Internet
Data Center Westborough, MA
34 © Copyright 2012 EMC Corporation. All rights reserved.
Enterprise DR Strategy Multi-Site Remote Replication
MISSION CRITICAL INFRASTRUCTURE � Hosts EMC’s Mission
Critical Apps � Running On VCE
Vblock Reference Architecture
� Zero Data Loss—OLTP – SRDF/STAR Cascaded—
Synchronous & Asynchronous Replication
� Limited Data Loss—Non-OLTP – SRDF/A – Asynchronous
Replication – Data Loss Of 0-15
Minutes Maximum – 22-44 Maximum
Milliseconds Latency
SRDF/A
SRDF/A
SRDF/S
SRDF/A
Tier 1 Durham Primary Tier 1 Hopkinton Primary
600 Miles 600 Miles
10 Miles
Bunker Site Franklin, MA
Primary Hopkinton, MA
Bunker Site Research Triangle Park, NC
Primary Durham, NC
WAN
R21
R21
R11 R22
R11 R22 SRDF/S 10 Miles
BACKUP INFRASTRUCTURE � Network / SAN
Application Backups � Network / SAN
Database Backups � Bi-directional
Avamar Replication � Data Domain
Archiver For Long-Term Retention
35 © Copyright 2012 EMC Corporation. All rights reserved.
Agenda � EMC IT Overview
� Cloud Transformation
� IT-As-A-Service
� Durham Cloud Data Center
� Monitoring And Securing The Cloud
� Mission Critical Applications
� Big Data Analytics
� Choice Computing And Mobility
� Organization Evolution
36 © Copyright 2012 EMC Corporation. All rights reserved.
Monitoring & Securing The Cloud
GLOBAL COMMAND CENTER • State-Of-The-Art Infrastructure Management Tools • Remotely Manage EMC’s Highly Virtualized Global
Data Centers • Leverages EMC & VMware Tools • Follow The Sun (24x7x365) Model
CRITICAL INCIDENT RESPONSE CENTER • Monitoring & Remediating Security Events • Preemptive Cyber Threat Intelligence • Advanced Tools, Tactics, & Analytics • Highly Skilled Security Analysts • Leverages RSA Security Technology
37 © Copyright 2012 EMC Corporation. All rights reserved.
Back To Basics
IMPLEMENT CONTROLS
DEFINE CONTROLS
CLASSIFY DATA
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Incident Monitoring & Response
CRIT ICAL INC IDENT RESPONSE CENTER
Cyber Threat Intelligence
• Open/All Source Actor Attribution
• Attack Sensing & Warning • Social Media
• High Value Target (HVT)
Advanced Tools, Tactics, & Analysis
• Reverse Malware Engineering • Host & Network Forensic
• Cause & Origin Determination • Email Operations
Critical Incident Response Team
• Eyes-On-Glass • End User Intake
• Event Triage • Incident Containment
• 24x7 Coverage
Advanced Specialists • Content Development • Strategic Planning • Integration
39 © Copyright 2012 EMC Corporation. All rights reserved.
Mobile Experience
DEVICE SECURITY Enterprise App Store
Authentication Access Control
Encryption Anti-Malware Management
Logging Monitoring
Common Integration
Cloud
App Server vFabric
Data Fabric
Monitoring & Management
Integration, Batch,
Web Services Common Data Model
EMC PRIVATE CLOUD
Cloud Security Authentication Access Control Posture Data Leakage
Encryption Device Mgmt Logging Monitoring
Legacy Apps
New Apps
Data Warehouse CRM ERP
Enterprise Applications
40 © Copyright 2012 EMC Corporation. All rights reserved.
Risk Modeling
Who are you? User identity
What you have Device and controls
Where are you? Location
Trusted Access
Published Access
Blocked Access
Source Score
Level Of Access
Destination Score
Threat Score
Who are you? Application role
What do you want? Data classification
Where is the data? Data location
Risk History Click happy?
Intelligence Easy target?
Education & Awareness
Test performance?
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Access Model Based On Layers Of Trust
TRUST ASSESSMENT
Functional Apps
Engineering Apps
Corporate Apps
PUBLISHED SERVICES
NETWORK ACCESS TIERS Trusted Access Published Access
User Role Ownership Roaming Controls
Smart Device
Windows Laptop
Windows Desktop
Apple Desktop
Apple Laptop
Linux Laptop
Linux Desktop
Thin Client
Operational & Security Intelligence
NetWitness
EnVision
Archer eGRC
42 © Copyright 2012 EMC Corporation. All rights reserved.
Agenda � EMC IT Overview
� Cloud Transformation
� IT-As-A-Service
� Durham Cloud Data Center
� Monitoring And Securing The Cloud
� Mission Critical Applications
� Big Data Analytics
� Choice Computing And Mobility
� Organization Evolution
43 © Copyright 2012 EMC Corporation. All rights reserved.
Mission Critical Applications
VIRTUALIZED DESKTOP
VMware View VMware Fusion
CHOICE COMPUTING Mac, iPad, PC,
Smartphone
CHOICE COMPUTING
USER EXPERIENCE-AS-A-SERVICE
Enterprise AppStore
MOBILE APPLICATIONS
C O M M O N INTEGRATION C L O U D
BIaaS/ BIG DATA Greenplum
DB, Chorus
PLATFORM- AS-A-SERVICE
PRIVATE CLOUD vSphere, vCloud Director, vCenter, Vblock,
VNX, VMAX, Data Domain, Avamar, enVisio, NetWitness
INFRASTRUCTURE-AS-A-SERVICE
AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY
SOFTWARE- AS-A-SERVICE
P U B L I C CLOUD O F F E R I N G S
CRM, Payroll …
MISSION CRITICAL A P P L I C AT I O N S
ERP, Email, E-Business ...
44 © Copyright 2012 EMC Corporation. All rights reserved.
Oracle 11i E-Business Suite Replatforming � One Of The Largest Single Global Instances Of
Oracle 11i
� Core Mission-Critical Applications: – Direct Express (DXP) | Channel Express (CXP) – Oracle Sales (CRM) | Service – Contracts | Projects
� 70+ Application Tiers—VMware / Linux
� Oracle Database 10g R2
� 12 TB Database; 8.8 Billion Rows Of Data
� 52 Million Transactions Per Day
� 79,000+ IO Operations Per Second (IOPS)
� 4,000+ Peak Concurrent Users
45 © Copyright 2012 EMC Corporation. All rights reserved.
Oracle 11i E-Business Suite Replatforming
� Overloaded Legacy Hardware
� Constant CPU Spikes >80%
� Outdated Technology
� Low Performance
� Poor Scalability
� Costly To Maintain
� Slow Backup Speed
� Degraded User Experience
HIGH AVAILABILITY REQUIREMENTS:
7x24x365
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• Cisco UCS B440 • Intel Nehalem EX Processor • CPU—128 Cores • CPU Utilization 10% • OS—Red Hat Linux/ VMware vSphere
• Storage—Symmetrix VMAX
• Sun Fire E25K • UltraSPARC IV Processor • CPU—224 Cores • CPU Utilization 80% • OS—Solaris 10 • Storage—Symmetrix DMX-3
Vblock Reference Architecture Sun Fire Server
47 © Copyright 2012 EMC Corporation. All rights reserved.
*Based on EMC IT Internal Testing
PERFORMANCE GAIN*
� 60-90% Productivity Gains � $7 Million Saved
10x
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Oracle 11i – Virtualized Application Tier
� Data Center Efficiency – 10:1 Consolidation Ratio – 4x Improved Utilization
▪ Data Center Space ▪ Power and Cooling
� Application Benefits – 25% Performance Improvement – Added VMware HA – Increased Uptime – Improved Agility
APP TIERS BEFORE
APP TIERS
NOW
230 Rack Servers
23 Rack Servers
230 App Tier VMs
49 © Copyright 2012 EMC Corporation. All rights reserved.
Common Integration Cloud
VIRTUALIZED DESKTOP
VMware View VMware Fusion
CHOICE COMPUTING Mac, iPad, PC,
Smartphone
CHOICE COMPUTING
USER EXPERIENCE-AS-A-SERVICE
Enterprise AppStore
MOBILE APPLICATIONS
BIaaS/ BIG DATA Greenplum
DB, Chorus
PLATFORM- AS-A-SERVICE
PRIVATE CLOUD vSphere, vCloud Director, vCenter, Vblock,
VNX, VMAX, Data Domain, Avamar, enVision, NetWitness
INFRASTRUCTURE-AS-A-SERVICE
AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY
SOFTWARE- AS-A-SERVICE
P U B L I C CLOUD O F F E R I N G S
CRM, Payroll …
MISSION CRITICAL APPL ICAT IONS
ERP, Email, E-Business ...
C O M M O N INTEGRATION C L O U D
50 © Copyright 2012 EMC Corporation. All rights reserved.
Common Integration Cloud
SaaS Platforms
Social
Partners Mobile EMC
PRIVATE CLOUD
COMMON INTEGRATION
CLOUD
App Server vFabric
Data Fabric
Monitoring & Management
Integration, Batch, Web Services
Common Data Model
Legacy Apps
New Apps
Data Warehouse CRM ERP
Enterprise Applications
51 © Copyright 2012 EMC Corporation. All rights reserved.
Agenda � EMC IT Overview
� Cloud Transformation
� IT-As-A-Service
� Durham Cloud Data Center
� Monitoring And Securing The Cloud
� Mission Critical Applications
� Big Data Analytics
� Choice Computing And Mobility
� Organization Evolution
52 © Copyright 2012 EMC Corporation. All rights reserved.
Big Data Analytics
BIaaS/ BIG DATA Greenplum
DB, Chorus
CHOICE COMPUTING Mac, iPad, PC,
Smartphone
CHOICE COMPUTING
Enterprise AppStore
MOBILE APPLICATIONS
C O M M O N INTEGRATION C L O U D
VIRTUALIZED DESKTOP
VMware View VMware Fusion
USER EXPERIENCE-AS-A-SERVICE
PLATFORM- AS-A-SERVICE
PRIVATE CLOUD vSphere, vCloud Director, vCenter, Vblock,
VNX, VMAX, Data Domain, Avamar, enVision, NetWitness
INFRASTRUCTURE-AS-A-SERVICE
AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY
SOFTWARE- AS-A-SERVICE
P U B L I C CLOUD O F F E R I N G S
CRM, Payroll …
MISSION CRITICAL APPL ICAT IONS
ERP, Email, E-Business ...
53 © Copyright 2012 EMC Corporation. All rights reserved.
Big Data Analytics
ANALYTICS
DATA GOVERNANCE
DATA SOURCES
GREENPLUM PLATFORM
TOOLS & CONSULTING
MASTER DATA MANAGEMENT
D A T A QUALITY
PLANNING / WHAT-IF PREDICTIVE
T E X T ANALYTICS
UNSTRUCTURED STRUCTURED
D A T A INTEGRATION
DATA SCIENTIST
VISUALIZATION REPORTING DASHBOARDS
COLLABORATION TRAINING
SOLUTION DESIGN/ DEVELOPMENT
OT H E R S TRANSACTIONAL D A T A
MACHINE DATA SOCIAL EXTERNAL
54 © Copyright 2012 EMC Corporation. All rights reserved.
The Journey To Big Data
2 Data Science Collaboration Self-Service
Analytic Productivity Platform
Agile Process & Tools
AGILE ANALYTICS PEOPLE & PRODUCTIVITY FOCUS
3 Real Time Decisions New Applications Data Monetization
Big Data Enabled Apps
PREDICTIVE ENTERPRISE APPLICATION FOCUS
All Data Faster Answers Elastic & Scalable 1
Analytics Engines
Cloud Infrastructure
Analytic Engines
BIG DATA INFRASTRUCTURE TECHNOLOGY FOCUS
2010 2011 2012 2013 2014
� BI-As-A-Service � Data Scientist Services � Collaborative Analytic
Tools � Unified Analytical
Platform With Chorus
2
� Advanced Predictive Analytics With Business Units
� Deep Data Center Analytics
� Advanced Security Analytics
3
1
� Consolidation Of Islands Of Information
� Master Data � Common BI Tools � BI Governance
1
55 © Copyright 2012 EMC Corporation. All rights reserved.
Our BI-As-A-Service Architecture
Dashboards
Reports
Mobile
Data Visualization
15 TB Data 50 GB/Day 40K Queries >1,800 Tables
Global Data Warehouse BIaaS
DATA INTEGRATION COMPONENT
DATA HOSTING COMPONENT REPORTING & ANALYTICS COMPONENT
ERP
eBus
Master Data
SFDC
Local Data
Workspace
BU App
Workspace
BU App
56 © Copyright 2012 EMC Corporation. All rights reserved.
Agenda � EMC IT Overview
� Cloud Transformation
� IT-As-A-Service
� Durham Cloud Data Center
� Monitoring And Securing The Cloud
� Mission Critical Applications
� Big Data Analytics
� Choice Computing And Mobility
� Organization Evolution
57 © Copyright 2012 EMC Corporation. All rights reserved.
Choice Computing And Mobility
CHOICE COMPUTING
C O M M O N INTEGRATION C L O U D
VIRTUALIZED DESKTOP
VMware View VMware Fusion
USER EXPERIENCE-AS-A-SERVICE
BIaaS/ BIG DATA Greenplum
DB, Chorus
PLATFORM- AS-A-SERVICE
PRIVATE CLOUD vSphere, vCloud Director, vCenter, Vblock,
VNX, VMAX, Data Domain, Avamar, enVision, NetWitness
INFRASTRUCTURE-AS-A-SERVICE
AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY
SOFTWARE- AS-A-SERVICE
P U B L I C CLOUD O F F E R I N G S
CRM, Payroll …
MISSION CRITICAL APPL ICAT IONS
ERP, Email, E-Business ...
Enterprise AppStore
MOBILE APPLICATIONS
CHOICE COMPUTING Mac, iPad, PC,
Smartphone
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EMC’s Client Computing Vision
TO DELIVER A
RICH SECURE USER EXPERIENCE FROM ANYWHERE, AT ANY TIME, ON A
WIDE CHOICE OF COMPUTING DEVICES
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Mobility Continues To Grow @ EMC
60%
i Pa d s
14% iPhones
38%
Blackberrys
36% Android
10% To Date
1.24
Total Mobile Devices
Employees Mobilized Mobile Devices Per Mobilized Employee
40%
To Date
Since 2010 EMC MOBILITY
Moving From
Physical Virtual Apps TO
Unmanaged Managed Macs TO
Unmanaged Devices MDM TO
VPN Café WiFi TO
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Widening The Choice With Guardrails
BROWSER
“LARGE” DEVICE
SMART DEVICE
Virtual Desktops
Blackberry iPhone Windows Mobile Android iPad
FireFox Chrome Safari Internet Explorer
Windows Apple
‘HIGHLY MANAGED’ ‘REDUCED RISK’
OS Windows XP Mac OS X Linux OS Windows7
FUTURE TECHNOLOGIES Establish process to introduce new technologies into the managed arena―within the guardrails
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Mobile Experience
DEVICE SECURITY Enterprise App Store
Authentication Access Control
Encryption Anti-Malware Management
Logging Monitoring
Common Integration
Cloud
App Server vFabric
Data Fabric
Monitoring & Management
Integration, Batch,
Web Services Common Data Model
EMC PRIVATE CLOUD
Cloud Security Authentication Access Control Posture Data Leakage
Encryption Device Mgmt Logging Monitoring
Legacy Apps
New Apps
Data Warehouse CRM ERP
Enterprise Applications
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Agenda � EMC IT Overview
� Cloud Transformation
� IT-As-A-Service
� Durham Cloud Data Center
� Monitoring And Securing The Cloud
� Mission Critical Applications
� Big Data Analytics
� Choice Computing And Mobility
� Organization Evolution
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Preparing Our People
TALKING OPENLY ABOUT CLOUD
It’s A Sea-Change For IT Opens Up Huge Opportunities
FOSTERING COLLABORATION
Bridge The Silos Facilitate On-the-Job-
Training
CREATING INCENTIVES TO BE MULTI-SKILLED New Job Families & Tracks
Cloud Certifications
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Cloud Infrastructure Roles
• Broad Platform
• Deep Technical
• Orchestration
• Configuration Management
• Capacity Planning
CLOUD ARCHITECT
CLOUD ADMIN
IT AUTOMATION ENGINEERING
DATA CENTER MANAGEMENT
IT Production
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IT-As-A-Service Roles
IT PRODUCT MANAGER
SERVICE OPERATIONS MANAGER Single Pane
of Glass
• Service Lifecycle
• Pricing Strategy
• Service Operations
• Business Partnering
• Service Monitoring
• Financial Transparency
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Application Development Roles
CLOUD APPLICATION
DEVELOPER CLOUD
INTEGRATION ARCHITECT
MOBILE APPLICATION
DEVELOPER
Multi-Tenant Enterprise Platforms
• Cloud & Mobile Development
• App Virtualization
• Integration
• Component Aggregation
• User Experience
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Security Roles
THREAT INTELLIGENCE ANALYST
BUSINESS SECURITY
MANAGER SECURITY
FORENSICS ANALYST
People Are The New Perimeter
• Mobile Security
• Advanced Threats
• Business & Security Integration
• Predictive Alerting
• Risk Management
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Data Analytics Roles
DATA SCIENTIST
DATA PLATFORM
ARCHITECT ENTERPRISE
DATA GOVERNANCE MANAGER
Addictive Analytics
• Predictive Analytics
• Data Mining
• Data Visualization
• Business Context
• Information Intelligence
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Enabling Cloud
Takeaways
INFRASTRUCTURE ORGANIZATIONAL TRANSFORMATION
CONSUMERIZATION TECHNOLOGY OPERATIONAL
CHALLENGE THE
STATUS QUO
BUILD YOUR
CLOUD
ENABLE YOUR
BUSINESS
EXPAND THE
CONVERSATION TRANSFORM
IT ROLES
BIG DATA = BIG
OPPORTUNITY
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EMC IT Proven
� Customer Briefings � White Papers
� Case Studies
� Presentations
� Blogs
www.emc.com/emcitproven