Download - eMarketing 2010 Brochure
Pharma eMarketing summit
"Best Pharma Internet event in Europe, great location, perfect organisation"
Martin Hensen, UCB Germany
Use Social Media channels to enhance physician engagement and build patient trust
Re-focus your marketing mix to integrate best practice with innovation Mobile Marketing: The future in your hands
The regulatory horizon…expert insights to get ahead of the pack
Gold Sponsors
Supporting Sponsors
Engage Physicians and Consumers with Innovative eMarketing and Social Media Strategies
Engage Physicians and Consumers with Innovative eMarketing and Social Media Strategies
Benchmark your strategies against our
EXPERT SPEAKERS:Len StarnesHead of Digital Marketing & Sales, General Medicine Bayer Schering
Pete WestMarketing Director
Wyeth
Aaron UydessSenior Global Project Manager
Novo Nordisk
Tom Pryzgoda Director, International Marketing OperationsAbbot
Christoph FerseGlobal E-Marketing, Head of Innovation & Community ManagementBayer Schering
Garett DaltonGlobal Head, eMarketing
Ho�man-La Roche
5th Annual
Developed by:
Two Day Conference 3rd - 4th March, Hilton, Berlin
Save €600Register beforeDecember 11th
The Activation of Evidence
Silver Sponsors
1 / The Speakers 5 VP insights in addition to a host of expert speakers including 9 of top
10 big pharma. You will profit from their vision and take away powerful new strategies and solutions to give fresh impetus to the way you tackle the challenges you face.
2 / The Networking During the 12+ hours of dedicated networking, you’ll rub shoulders
with the sharpest minds in marketing. No other event can provide you with 2 days of business focused networking with some of the most influential people in your field.
3 / The Topics We have thoroughly researched this area in a bid to uncover the
hottest topics specific to people in your position. Senior marketing and brand executives from all top 20 pharma including AstraZeneca, Pfizer and Proctor & Gamble were consulted to ensure you get exactly what you’ve asked for. If you have any additional suggestions for the agenda we can hold a round table on the subject.
4 / The Case Studies Learn through a proven formulary of marketing examples, with
take away best practice techniques. No other event can deliver such knowledgeable insights and answers to key challenges you face.
Dear Colleague...
Very informative - and de�nitely an event I would participate in again
Mark Petersen, Boehringer Ingelheim
There was great buzz that was caused by great content. A lot of learning took place! Lawrence Sherman, Physicians Academy
The only meeting you need
Join our dedicated Linkedin Group at www.linkedin.comGroup Search: Pharma eMarketing
Since June 09 I’ve spoken to literally hundreds of your peers aboutthis. In every conversation the same issues, challenges and concernshave arisen.
This is your invitation to join pharma’s leading minds in eMarketing and online communication on March 3rd & 4th in Berlin. A meeting which will draw key decision makers from pharma to discuss the key challenges you face.
At the centre of this year’s meeting is the need to transform your business culture from being product-focused to customer-facing.
The summit has one goal - to o�er you a road map for e-channel success.
By learning from our expert speakers, case studies, and key opinionleader panel. In particular, Pete West’s keynote will o�er a step by step guide to implementing a regional platform that is being used across Europe. Turn to page 4 & 5 for more on this, and other presentations.
We will deliver an independent, unbiased platform where pharma, solution providers and stakeholders can meet, network and learn how as an industry we can drive e-marketing forward.
Best Regards,
Jon GwillimVP Europeeyeforpharma
P.S.Save €600, register before December 11th
How?
Recent exhibition alongside an eyeforpharma conference
Visit the website www.eyeforpharma.com/emarketing for more information
Have you got something to say? Email Jonathan Gwillim at [email protected] to learn more about speaking opportunities
12+ Hours of Networking
Over 250 leaders and innovators in marketing will be in the same room as you and eager to exchange ideas and share experiences. The design of the event maximises networking time with over 12 hours applied over the 2 days. The highlight being the networking party after the close of business on Day One of the Summit, March the 3rd .
Enjoy a drink with the people who are pushing the boundaries to discovernew ways of improving marketing.
Maximise your time at the summit with pre-event networking
We know that only 2 days to meet the people you want in a conference will be pretty tough. That’s why every delegate will be able to network online, both pre and post event on the eNetworker – think of it as your very own LinkedIn! So what are you waiting for? Sign-up now and start meeting those people that can open your eyes to a new way of thinking!
Summit at a glance
// Regulatory overview, challenges and opportunities
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Mobile Media & eCme
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Physician Marketing
Day One
PRE CONFERENCE TRAINING SESSION
Speaker Training
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Social media performance measurement
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Interactive round table sessions
Day Two
World Class Speakers at a glanceAaron UydessSenior Global Project Manager Novo Nordisk
Jens KrauseeMarketing Manager, Novartis
Tom Pryzgoda Director of International Marketing Operations , Abbot
Heather SimmondsExecutive Director, ABPI
Christoph FerseGlobal E-Marketing, Head of Innovation & Community Management, Bayer Schering
Rupert WattsSenior Manager, eMarketing,Wyeth
Jens MonseesIndustry Head, Google
Meredith Abreu RessiVP Research, Manhattan Research
Wayne PageMD, Big Pink
Jody MyersDeputy Director, Global e-Marketing, Bayer
Pete WestMarketing Director, Wyeth
Len Starnes Head of Digital Marketing and Sales, Bayer Schering
Irina Osoyska e-marketing managerJanssen-Cilag
Duncan Arbour Senior Consultant, Blue Latitude
Lawrence Sherman CEO, Physicians Academy
Fonny Schenk MD, Across Health
Silja Chopuet CEO, Whydot.com
Kay WesleyDirector of Digital Media, Complete Medical Group
Carwyn JonesHead of Pharmaceutical sales and Marketing, Doctors.net.uk
Dr Mariann HardeySocial Media Expert
// Marketing mix and Analytics
Garett DaltonGlobal Head, eMarketing, Ho�man-La Roche
Bernie Ruszala General Manager of Ferring UK
Day One / Conference AgendaVisit the website www.eyeforpharma.com/emarketing for more information
DAY ONE
SESSION ONE: Regulatory Review
Future for pharma and the changing landscape of legislation
Heather Simmonds, Executive Director, ABPI
See How Easily You Can Leverage Your Online Potential. A 7-Step Guide for E�cient Pharmaceutical Marketing
How to connect at the relevant moment of truth
The importance of e�cient and targeted communication for future growthWhat new technologies are in place to allow personal, one-on-one conversation with your target consumer and physician
Jens Monssees, Industry Head, Consumer Goods & Healthcare, Google
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Closing the loop.Establish best practice methods with closed loop marketing. Essential tools all marketers must useDiscover where the true ROI lies.
Christoph Ferse, eMarketing Head, Bayer
Developing a regional e-marketing platform
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Understand the importance for a regional e-marketing platform?
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Lean the practical considerations when implementing this campaignDiscover where the ROI lies
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Pete West, Marketing Director, Wyeth
It’s all in the mix: beyond gut feelUnderstand how YOUR customers (and customer segments) value key and emerging channels in marketing, sales, service & medical mix Discover how your COMPETITORS are leveraging the tried-and-tested as well as new channels? Do you know the opportunities they leave untapped? What is the relative spend you can & should allocate to NEW channels? Which channels should be toned down/weeded out?
Fonny Schenk, MD, Across Health
The True Web 2.0: ”Service” as a brandIncreased competition makes it harder to distinguish actual products The true di�erentiators are those who add ”service” to the brand Customers demand easy access to information and support services but pharma has yet to develop a consistent approach
Aaron Uydess, eMarketing Manager, Novartis
The Analytical ChallengeIdentify what to measure and learn to apply the most appropriate methodology Learn to interpret your analytical output to enhance the accuracy of your message
Irina Osoyska, eMarketing Manager, Janssen-Cilag
E-Detailing, current trends and future developments
Best practice approach: On demand? What holds their attention? Do you o�er snippets of info or do you pitch in one hit through skype/video?
Wayne Page, MD, Big Pink
Learn about the latest applications available to pharma and where the ROI liesEstablish the importance of mobile mediaHear a 5 year case study on mobile applications and future developments
Mobile media: The past, present and future of mobile applications
Jody Myers, Deputy Director of eMarketing, Bayer
Discover how the true power of eCME has only recently been unlockedLearn about the latest devices and technologies.Hear the best approached for measurement of needs and outcomes
Best practices in eCME and technology-based CME from the point of needs assessments through outcomes evaluation
Lawrence Sherman, CEO, Physicians Academy
SESSION TWO: Marketing Mix & Analytics
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casestudy
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casestudy
Interactive WorkshopsLearn from some of the most advanced and innovative thinkers on e-communications in a serious 90 minute workshop. Visit www.eyeforpharma.com/emarketing to see the latest line up.
casestudy
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casestudy
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casestudyUnderstand the regulatory challenges and how
they in�uence your e-campaignHear the latest code updates and what this means to you How to avoid code breaches
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SESSION THREE: Mobile Media & eCME
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SESSION FOUR: Physician Marketing
The only eCRM presentation you will need to attend for successful physician marketing
Best practice examples of e�ective eRCMOpportunities and pitfalls with the reliance of for CRM Listen to a case study insight into the realistic returns available
Senior Level Pharma speaker TBC
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casestudy
Networking Drinks Party
Panel DiscussionHow should we overcome the regulators?
Len Starnes, Head of Digital Marketing and Sales, Bayer Schering. Other senior level pharma speakers TBC
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The Networking Drinks Party at the end of Day One is your chance to catch up with old friends and network with the sharpest minds in Pharma eMarketing.
casestudy
Day Two / Conference Agenda
DAY TWO
SESSION FIVE: Social Media
Getting Social – How Europeans Connect Online for Health
Enterprise 2.0How to develop social media channels within the companyCan e�ective internal communication drive forward R&D in new development through the development of clear transparent channels?
Senior Level speaker TBCInteractive Workshops
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Join our Linkedin Group at www.linkedin.com / Group Search: Pharma eMarketing
How are patients and caregivers connecting with each other through Web 2.0 applications like online patient communities, social networks, blogs, and wikis, and how can pharma brands become part of the conversation?In what ways are physicians sharing clinical information and treatment advice, and are there opportunities for pharma to take advantage of this trend?
Facing the change of the information �ow
Understand the risks within social media news reportingLearn a step by step guide for social media control. Who should we monitor and when?
Jens Krause, eMarketing Manager, Novartis
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casestudy
Ready for Health 2.0? Pro-active patients & practitioners
Patient information, health records & privacyissues it’s all online, are you?Understand what the true model of Health 2.0Time to change: User-Generated information & consumer choice
Dr Mariann Hardy, Social Media Expert
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Develop trust through an online network of professionals
Understand the importance of allowing doctors control how and what they engage with online: the end of push marketingEstablish how trust from doctors drives behaviourLearn the key elements in creating a website for healthcare professionals
Carwyn Jones, Head of Pharmaceutical Sales and Marketing, Doctors.net.uk
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Joining the dots of social media, what image will be left?
YouTube, twitter, facebook, webpage, Wikipedia… how you should manage these channelsUnderstand how & why the pharma target audience uses social media. (ex. patients, physicians, journalists)Learn how to e�ectively interact and engage with these peopleBest and worst case examples of social media interaction
Silja Chaouqet, Owner and CEO, Whydot.com
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casestudy
How pharma needs to adapt its marketing communications to �ourish in the digital world
From selling products to delighting customersFrom mass marketing (deliverables) to personal interaction (relationships)From command and control to transparency and trustFrom key messages to scienti�c engagementFrom short-term launches to long-term valueFrom local autonomy to global collaboration
Kay Wesley, Digital Director, Complete Medical Group
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Interactive Round Table DiscussionsBrain storm and discuss your key challenges and ideas on series of round table focus groups. Each table will have its own topic and expert. Challenge the speakers head to head.
Online engagement v representative calls - who wins?
How multi-wave online campaigns to doctors can workPrimary care access and the bene�ts of face to face interactionPush marketing v pull marketingMeasuring sales for online campaigns - the ultimate R.O.I
Bernie Ruszala, GM, Ferring UK
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casestudy
Innovation: Is the lack of innovation holding pharma back?
What does the connected patient look like?Understand the importance of mobile, gaming and other paths to biometric and behavioural measurementA new role for social networks?What the ‘connected patient’ means for payers, pharma and device manufacturers and the impact on the core industry business model.
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casestudy
Meredith Abreu Ressi, VP Research, Manhattan Research
Digital Marketing in a regulated world
Discover how to e�ectively communicate your message through the mine�eld of regulations Understanding how to leverage the social tools to build your brand without breaking the DTC rules Learning where the ROI lies on your eMarketing programs
Tom Pryzgoda, Director, International Marketing Operations, Abbott
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casestudy
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casestudy
casestudy
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Duncan Arbour, Senior Consultant, Blue Latitude
Don’t miss a singlepresentation!We know it will be difficult to see every single presentation so we will be videoing almost every single presentation. You don’t have to miss a thing!Simply purchase the Platinum Pass when you register and you’ll be given access to the Online Video Recording after the conference.
Check out the registration form opposite!
Business Opportunities For Solution Providers > Do you have something to o�er marketing executives
to help implement successful marketing strategies?
> Are you confident that you have the best solution on the market?
> Do you want to meet and do business with decision makers from pharma and biotech?
Then come to this event to strengthen current business relationships and build new ones!Maximise your return on investment at this industry-leading event by increasing your profile with our exciting range of sponsorship opportunities.
Just take a look at the agenda and you will see that we are totallycommitted to ensure a great ratio of buyers for our confirmed partnersto ensure that the integrity of your campaign is guaranteed. Put yourcompany in pole position to make the connections and clinch the deals you’re coming along to make.
For more information on the opportunities available, email Natasha at: [email protected]
Group DiscountsTake advantage of eyeforpharma’s unique team discounts.The more people you bring the more money your company savesand the more it gains in knowledge building.
Contact the eyeforpharma team on +44 (0) 20 7375 7576 or email [email protected] to make big savings!
Reserve your place today at www.eyeforpharma.com/emarketing
CALL +44 (0) 20 7375 7575
FAX
+44 (0) 20 7375 7576
[email protected] ONLINE www.eyeforpharma.com
/emarketing
4 EASY WAYS TO REGISTER
Join our dedicated Linkedin Group at www.linkedin.comGroup Search: Pharma eMarketing
Organising for the “FUSION” future …
I am very pleased to be part of eyeforpharama’s 2010 eMarketing summit. Digital and e-CRM strategies are no longer a “nice to have”, but are fast becoming a critical component of the new commercial model in pharmaceuticals.
Clearly, according to a recent eMarketing survey Across Health has done in EMEA, a platform for change exists in pharma to increase digital budgets, at the expense of less-performing channels. However, it is certainly not a “burning” platform, but rather a “lukewarm” one.
But is pharma particularly slow vs other industries? Not necessarily so. Most marketers take several years to adjust their budgets to where their customers are spending their time – regardless of the industry. A recent Forrester report (North American Technographics Benchmark Survey 2009) mentions that while customers are spending 30+% of their time online, only 12% of budgets go to this channel, a modest 4% increase vs 2007.The same gap exists in pharma: prescribers spend up to 10x more time online for professional reasons than they do with pharma reps, and for consumers, the internet is the primary destination for health-related questions. So, there is a big opportunity to move “beyond presence” and about “getting online”.
Pharma needs to stop piloting isolated digital initiatives not integrated with day-to-day business and move to full-blown “fusion marketing”. Indeed, pharma needs to blend in online channels with their o�ine o�erings, thereby creating a more cost-e�ective and customer-centric integrated mix.
It is not about “digital OR traditional” but about “AND”, “TRUE INTEGRATION” ... in short, “FUSION” .... and tightly link these e�orts to the strategic imperative of the new business model in pharma.
Are you ready to welcome the coming wave of “digital native” patients and professionals to your digital world?
I look forward to seeing you on March the 3rd and 4th for what is always an inspiring thought provoking event.
Best Regards, Fonny Schenck, Managing Partner, Across Health
Staying in Berlin?You are encouraged to extend your stay in Berlin either before or after the summit, and you are more than welcome to bring a partner. We’ve negotiated special rates in the Hilton so why not treat yourselves.
For further information visitwww.eyeforpharma.com/emarketing/venue.shtml
TERMS & CONDITIONS Places are transferable without any charge. Cancellations before January 28th, 2010incur an administrative charge of 25%. If you cancel your registration after January 28th, 2010 we will be obliged to charge the full fee. Please note – you must notify eyeforpharma in writing of a cancellation, or we will be obliged to charge
the full fee. The organisers reserve the right to make changes to the programme without notice. All prices displayed are exclusive of VAT unless otherwise stated but, VAT will be charged, where applicable, at the prevailing rate on the invoice date and the relevant details will appear on the invoice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT
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Platinum Pass>
Two day full access pass >
Access to all workshops >
Full event recording >
Exclusive eMarketing Report
Gold Pass> Two day full access pass > Access to all workshops > Full event recording
Silver Pass> Two day full access pass > Access to all workshops
Super Earlybird
PriceSave €600
Register by Dec 11th
Earlybird Price
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FOR PHARMA & BIOTECH COMPANIES
€2695
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Platinum Pass>
Two day full access pass >
Full event recording >
Exclusive eMarketing Report
Gold Pass> Two day full access pass > Full event recording
Silver Pass> Two day full access pass
Super Earlybird
PriceSave €600
Register by Dec 11th
Earlybird Price
Save €300Register by Jan 22nd
StandardPrice
FOR SOLUTION PROVIDERS & CONSULTANTS
€2995
€2595
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Conference Recording €500Access to all the video footage and the presentations of the event online
Media Partners
A wide range of companies attended in 2009, here are just a few:
Schering PloughBoheringer IngelheimBoehringerNovo NordiskSano�-Aventis Bayer Healthcare Bayer- Schering Sano� Pasteur AstraZenecaAbbottBristol Myers Squibb NycomedP�zerAstellas Pharma MSDWyethRoche
CALL +44 (0) 20 7375 7575
FAX
+44 (0) 20 7375 7576
[email protected] ONLINE www.eyeforpharma.com
/emarketing
4 EASY WAYS TO REGISTER
Meet 250 senior level marketing executivesBreakdown of last year’s attendees:
Head of eMarketing / eMarketing Director
Consultants / Press
eMarketing/Marketing Managers
Head of Marketing / Marketing Director
Brand / Product Managers & Directors
Other
MerckUCB Pharma Google
Janssen-Cilag GlaxoSmithKline Across Health Big Pink New Media IMS Health Seven Four Pharma Antwerpes GrünenthalAgnitioRepublic M!Spirit LinkEPG Health Media
Antwerpes Ogilvy Healthworld Wacker Chemie Amgen Macter Pharmaceuticals OnMedica Doctors.net
Developed by:
Two Day Conference 3rd - 4th March, Hilton, Berlin
Pharma eMarketing summit
5th Annual
Use Social Media channels to enhance physician engagement and build patient trust
Re-focus your marketing mix to integrate best practice with innovation Mobile Marketing: The future in your hands
The regulatory horizon…expert insights to get ahead of the pack
Engage Physicians and Consumers with Innovative eMarketing and Social Media Strategies
Engage Physicians and Consumers with Innovative eMarketing and Social Media Strategies
Reasons to attend
Save €600Register beforeDecember 11th
Complete Medical Group