Email Marketing
Categories of Buyers
•RetailRetail•Lease OptionLease Option•LandlordLandlord•RehabberRehabber•Cash BuyersCash Buyers
Building a Relationship with
Your Email List
Building a Relationship with Your Email List
•Local real estate news - 1 to 2 articlesLocal real estate news - 1 to 2 articles•National real estate news - 1 to 2 articlesNational real estate news - 1 to 2 articles•Real estate tips - 1 to 2 articlesReal estate tips - 1 to 2 articles•Business tips - 1 to 2 articlesBusiness tips - 1 to 2 articles•Educational cornerEducational corner•Company newsCompany news•Property updatesProperty updates
Email NewsletterEmail Newsletter
Weekly Email Communication
Weekly Email Communication
•Properties for saleProperties for sale•Excellent blog posts you made (1-2 a month)Excellent blog posts you made (1-2 a month)•Newsletter releaseNewsletter release•Educational contentEducational content
Email Formula - 1x a weekEmail Formula - 1x a week
Getting People to Pay Attention to Your
Emails
Getting people to pay attention to your emails
Email Copywriting FormulaEmail Copywriting Formula
•Provide serious valueProvide serious value•Don’t be boring - create an edge & personalityDon’t be boring - create an edge & personality•Be real & entertainingBe real & entertaining•Keep people on their toesKeep people on their toes
Marketing a Wholesale Deal
Marketing a Wholesale Deal
•Compelling subject lineCompelling subject line•Partial details and Partial details and
curiositycuriosity
•Terms of the DealTerms of the Deal•Pictures of the propertyPictures of the property•Video of the propertyVideo of the property•Comps - PDFComps - PDF•Pictures/Video of 3 compsPictures/Video of 3 comps•Repair Estimate - PDFRepair Estimate - PDF•Profit Calculator - PDFProfit Calculator - PDF
EmailEmailWordpress Blog Wordpress Blog
PostPost
FacebookFacebook
TwitterTwitter
•Personal profile postPersonal profile post•Business page postBusiness page post
•TweetTweet
Email Tips
Email Tips
Email TipsEmail Tips
•When someone buys quickly - update the listWhen someone buys quickly - update the list•When someone makes money - update the listWhen someone makes money - update the list•Education is HUGE!Education is HUGE!• Incorporate Facebook & TwitterIncorporate Facebook & Twitter•Survey your list - seek informationSurvey your list - seek information
How We Make Money
WholesalingWholesaling& Rehabbing & Rehabbing
PropertiesProperties(Core (Core
Business)Business)
Multi-Family Multi-Family Rental PropertiesRental Properties
Single Family Rental Properties
Lending
WholesalingBulk REO’s
RealtorReferrals
Hard MoneyLender Referrals
Real Estate Educational
Income
Loan ModificationReferral Income
Loan Referrals
Credit RepairIncome
Seller Leads
Seller Leads
Loan referrals to Mortgage Brokers Title Company referrals Attorney referrals Moving company affiliate income Junk removal affiliate income
Listing referrals to Realtors Loan modification affiliate income
Buyer Leads
Buyer Leads
Loan referrals to mortgage brokers Buyer referrals to mortgage brokers Insurance referrals Contractor referrals Home warranty affiliate income
National properties we provide for sale Real estate educational affiliate income Credit repair affiliate income Hard money loan affiliate income
Lead Capture Website
Video Ad
Cash Buyer Letter
Lead Survey
Database
Lead Survey
Lead Survey
Database
National Homes for Sale
Credit Repair Campaign
Real Estate Products
Realtor Referral Campaign
Real Estate Products Campaigns
Credit Repair Email Campaign
Hard Money Lender Referral Campaign
Realtor Referral Campaign
= $1500 per closed listing/purchase
= $250 per credit repair sign up
= $1000 - $2000 per loan
= $1,000 to $10,000 a month