Download - Email Marketing 2014 Edition
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Email Marketing !
2014 Edition型
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Who am I? !
twitter.com/ cspenn/ favorites
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Warnings
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The Big Picture
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MEDIA
MARKETING
SALES
AUDIENCE
LEADS
REVENUE
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per $1 spent$40 earned
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7 Elements of Email Marketing七
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CONTENT
DELIVERY METRICS
LIST PLATFORM
STRATEGY
INTEGRATION
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Strategy戦略
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StrategyWHAT WHEN
WHERE
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Strategy168
HOUR TESTING
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There is no single best time to send an email…
!
… or anything else.
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StrategyWEEKLY EMAILS
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Content内容
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ContentRELEVANT
TIMELY TARGETED VALUABLE
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ContentWHERE DOES
CONTENT COME FROM?
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Content
WEBINAR > BLOG >
CURATION > EMAIL > EBOOK
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Mobile: 2011
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Mobile: 2014
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Content
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Content
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Content
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Content
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List名鑑
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Building The List
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Building The List
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Building The List
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Building The List
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Building The List
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Building The List
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Platform機関
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There is no one best email platform.
!
There is only what you need and what you can afford.
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Platform
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What features do you need?
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Marketing Automation
vs. Email Marketing
Service Provider
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Delivery配信
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Never Send Crap
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Never Spam People
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This button will destroy all
your hard work.
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Delivery Protocols
SPF SENDER ID
DKIM DMARC
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Recipient Behavior
FROM: SUBJECT:
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Subject Lines Are
HEADLINES
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Test to people who don’t know you
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Be consistent with people
who know you
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The New White List
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Metrics測定
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Industry averages are… !
WORTHLESS
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Diagnostics
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Conversion
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ROIEarned - Spent
Spent
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Kaizen改善
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Integration緒
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Email Lists Power Ads
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Email Lists Power Ads
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Integrated Campaigns結
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Integrated Campaigns
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Wrapup結論
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Blatant Pitch 1 !
http://www.christopherspenn.com /buy-the-marketing-white-belt-book/
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Blatant Pitch 2 !
http://www.christopherspenn.com /buy-marketing-red-belt/
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See it in Action!
http://cspenn.com/n !
http://www.shiftcomm.com /subscribe