Download - Email campaignsppt
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Email CampaignsEmail Marketing: Section 1
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Email Marketing Statistics
The most popular and effective digital marketing tool
85% of internet users access email
90 trillion emails sent annually
Greater ROI (return on investment) and CTR (click through rate) than Keyword or Banner Ads
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Benefits of Email
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Subject Lines: Make it matter
First impression customers receive from your brand
Most important driver of email opens beside the sender organization
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A/B Testing
When is the best time to send my email? Which subject lines should I use? How effective are my CTAs?
The only way to know for sure is to experiment. The most common way is to run an A/B Split Test.
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Important Test Groupings
Why am I sending the email to the customers? When writing an email its important to showcase the reason for the email.
When is the best time to send an email to a customer. You want to be close to the top of the list when they open the email.
What Should the Email look like? Should I have a colorful background? More pictures?
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Email Service Providers
ESPs host email marketing services on their servers
You manage an email marketing account and send emails using a web browser
The ESPs handle sending the mass messages and provide detailed reports on your campaigns
tons of ESP options
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CAN-SPAM &Legal Obligations
The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations ( up to $16,000 per violation).
Don’t use false or misleading header information + Don’t use deceptive subject lines + Identify the
message as an ad + Tell recipients the sender location + Provide opt-out in email + Honor opt-out requests +
You can’t contract away your legal responsibility
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Section 1 Complete. Nice job!
Next Section: Mobile Email