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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
For Immediate Release:
Secrets7Jeff Pizzino, APR
of Print Exposure
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
• Mutually beneficial, 2-way communications with all the stakeholders of a company.
Secret #1: Know what PR is… and isn’t.
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
• Mutually beneficial, 2-way communications with all the stakeholders of a company.
• Place in a company. Marketing vs. PR.• Roles of public relations.• Spin-free, accurate TRUTH.
Secret #1: Know what PR is… and isn’t.
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Secret #2: Build targeted news media list.
• Local/National• Consumer/Trade• TV, Radio, Print• Blogs | News Websites
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Secret #3: Write news release. • Be newsworthy.• Don’t use the “marketing template news release.”
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Secret #3: Write news release. • Be newsworthy.• Don’t use the marketing template news release.• “PR” never stands for press release.• Know and use AP Style.• Impeccable writing.
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Secret #4: Online newsroom. • Create a home for the press.
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
• Don’t mass pitch.• Be newsworthy.• Tie into a trend.• Offer a follow-up story.
Secret #5: Pitch your story.
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
• Contributed articles.• Weekly columns.• Did you get my email?• The reality of pitching the press.• PR person who guarantees coverage?
Secret #5: Pitch your story.
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
• Don’t send a news release.• Customize pitch; read the blog.• Offer product sample for review.
Secret #6: Digital media.
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
• Secure copy of all press coverage.• tvvideoclips.com | $60/clip on MP4 file
Erik: 1.800.799.8881.• Post on social media.
Secret #7: Put press coverage to work.
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
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‘Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Jeff Pizzino, APR