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ELECTRONIC WASTE RECYCLING PUBLIC AWARENESS IN THE CITY OF WINNIPEGBy Amanda McNeil
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BACKGROUNDELECTRONIC WASTE
• Electronic waste includes obsolete, unwanted and end-of-life items.
• Globally, 20-50 million tons of electronic waste are generated annually.
• Electronics contain over 60 elements, many of which are hazardous, like Lead, Mercury and Cadmium.
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BACKGROUND
ELECTRONIC WASTE RECYCLING
• In the past, electronic waste has been exported to China, India and Africa.
• Electronic waste is illegally recycled in these places, with no regulation.
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BACKGROUNDELECTRONIC WASTE RECYCLING PROGRAMS
• Private Programs are limited and are often conditional.
• Public programs such as the City of Winnipeg’s accept all electronic items free of charge.
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BACKGROUND
PROVINCIAL ENVIRONMENTAL HANDLING FEE (EHF)
• The Environmental Handling Fee or EHF is a fee placed on select, new electronics at the time of purchase.
• The fee is not a tax, but a fee used to account for the true cost of recycling the materials in that electronic item
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BACKGROUND
PROVINCIAL ENVIRONMENTAL RECYCLING FEE (EHF)
ITEMS SUBJECT TO AN EHF INCLUDE:
1) Display Units
2) Computers and Peripherals
3) Printers, Scanners and Fax Machines
4) Personal/Portable Audio/Visual Recording/Playback Devices/Components
5) Telephones and Answering Machines
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BACKGROUNDPUBLIC AWARENESS METHODS
Audio and Visual Media Methods
1) Radio
2) Television
3) Internet/E-Newsletter
Print Methods
1) Newspaper/Magazine
2) Billboard
3) Pamphlets/Leaflets
Alternative Methods
1) Conversation
2) Bus Benches
3) Buses
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WINNIPEG ELECTRONIC WASTE RECYCLING PROGRAM’S CURRENT PUBLIC AWARENESS EFFORTS
• Radio Advertisements
• Print Ads
• E-Newsletter
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PROBLEM STATEMENT
The intention of this project is to determine whether the current media campaign for the City of Winnipeg’s Electronic Waste Recycling Program is sufficient in reaching its intended audience in Winnipeg.
• Is the general public aware of:
1) The City of Winnipeg’s Electronic Recycling Program?
2) The Provincial Environmental Handling Fee (EHF)?
• How do public awareness methods contribute to this?
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LITERATURE REVIEW
• No studies have been done in Winnipeg
• Programs in Winnipeg emphasize public awareness efforts and their importance
Lake Winnipeg Campaign
• Multiple studies across the board indicate the importance of raising public awareness about a program or issue, regardless of their field of study
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LITERATURE REVIEW
• Study conducted by the Secretariat of the Pacific Regional Environment Programme (SPREP)
States that one of the most important tools for tackling the issues related to E-waste are public awareness plans.
• Study conducted by the European Environmental Agency
States that environmental indicators may be used as a powerful tool to raise public awareness on environmental issues.
Providing information on driving forces, impacts and policy responses, is a common strategy to strengthen public support for policy measures.
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HYPOTHESES
Null Hypothesis
The current media campaign chosen to educate the general public of Winnipeg about the City of Winnipeg’s Electronic Recycling Program is not sufficient
Alternate Hypothesis
The current media campaign chosen to educate the general public of Winnipeg about the City of Winnipeg’s Electronic Recycling Program is sufficient
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METHODS
• Data was collected through a 16 question survey
• The survey was distributed to 175 respondents in 3 survey pools:
1) Hand out (100 respondents)
2) Door to door (50 respondents)
3) Online (25 respondents)
• Data was collected from:
1) The University of Winnipeg
2) The Real Canadian Superstore-Portage and School Road
3) The Crestview neighbourhood
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RESULTS
40%
60%
Total Respondents vs. Gender
Male Female
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RESULTS
0
10
20
30
40
50
60
Male Female
Gender vs. Age
18-30 31-45 46-60 61+
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RESULTS
Male
82%
9%
9%
When are Electronic Items Replaced?
When they break down
When they become obsolete
Whenever the newest version of that existing product is available
Female
61%21%
18%
When are Electronic Items Replaced?
When they break down
When they become obsolete
Whenever the newest version of that existing product is available
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RESULTS
32%
24%
44%
What is Done With Electronics When Replaced
Throw them out in the garbage Recycle them through the appropriate program Store them in your home
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RESULTS
0
10
20
30
40
50
60
70
80
18-30 31-45 46-60 61+
Awareness of Winnipeg Electronic Waste Recycling Program
Yes No
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RESULTS
0
10
20
30
40
50
60
70
80
18-30 31-45 46-60 61+
Awareness of Provincial Environmental Handling Fee
Yes No
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RESULTS
0
20
40
60
80
100
120
140
Has Used Program Has Not Used Program
Use of Program vs. Satisfaction with Public Awareness Efforts
Satisfied Unsatisfied
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LIMITATIONS
Distribution Methods
Online Pool
Issues Not Addressed
How did respondents become aware of the program?
Did they feel if they were more aware, they would be more likely to use the program?
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DISCUSSION
• Men were more likely by comparison to replace their electronic items out of desire to have the more up to date or newer technology
• Respondents were most likely to store electronics in their home or throw them out in the garbage
• Respondents were largely unaware of the program, the EHF and were unsatisfied with the methods used to raise public awareness
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RECOMMENDATIONS
• There is significant need for future research including
A demographic specific inquiry
An inquiry to investigate how the public became aware of the program/EHF
• There is a need for an increase in methods used to increase public awareness including
Television advertising on local news
The use of alternative methods to raise public awareness
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SPECIAL THANKS
RICHARD WESTWOOD - DATA ANALYSIS
DANN BLAIR – SURVEY DISTRIBUTION AND PROMOTION
DIANNE MCNEIL – DATA COLLECTION
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QUESTIONS?