Download - Electronic Marketing - Blog Report
Clever College Dating
Jenny FletcherPaolo GarciaJoey GuevaraAlmog Lotan
Maricarmen PulidoJill Siriratanapol
Samantha Velarde
“Not your average dating blog– we’re a better blog, a clever blog. Just a bunch of no-name college students writing about other college kids’ dating woes, fashion dilemmas, and popular college culture. Along the way, we’ll be chopping it up with what’s on our mind and yours.”
PLANNING
• A Blog on “Clever College Dating”– The Do’s and Don’ts – Perspective from a guy or girl
• Why Did We Select This Topic?– Interesting– We’re knowledgeable about the topic– Can give advice while being creative
• Dates on a budget, how to approach him or her, etc.
PLANNING• Competitive positioning– Allow college students to read, take note and
put words into action changing their everyday encounters and romantic relationships.
• Target segments– College students (ages 17-23)
• Value proposition– “Provide first hand advice from personal
experiences from like-minded peers”
MINDMAP
BLOG DESIGN AND FEATURE CONSIDERATIONS
• One column• Full text for easy
reading• Email Form for easy
following• Recent posts /
Archives– Stay on our blog – Not hard to find
our other content
• Facebook widget• Pictures to
stimulate our imagination
CONTENT STRATEGY
• Content is unique and entertaining
• Written by different perspectives
• Practical advice from real life experiences
• Short, sweet, and to the point
• All content is relevant and search friendly
• Content revolves around keywords
RANGE
• Content range includes:– date ideas– relationship advice– post-break up tips– marriage advice– single tips.
• Content is derived from personal experiences
OUR PROCESS
• Meetings each Monday and Wednesday before class to brainstorm and discuss blog topics
• Assign certain topics to writers
• Goal of 2-3 Blog posts per week
• Peer review before publication of posts
• Sharing and promotion
SOCIAL MEDIA TOOLS
• Facebook has been our top referrer.
• StumbleUpon came second when used only twice.
• Competing with too many people on Twitter.
• Engagement with other bloggers hardly worked.
TRAFFIC SOURCES
OVERALL TREND
MOST POPULAR POSTS
AWARENESS
OVERALL ASSESSMENT
• What went well?– Consistently Met 2x a week– Maintained enthusiasm about the blog topic– Diverse perspectives (single, married, dating)
• What would’ve we done differently?– Stronger marketing early on
FUTURE PLANS
• Keep it visible– Possible future blog post– Possible resume enhancer– Anybody looking for dating advice
The End