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Strategic Business ProposalAugust 20, 2014
Presented By: Corporate Business Leaders of America
Instructor: Annie Quail
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We Aim To
Restructure allocation of staff and resources
Rebrand
Create a new revenue streamWednesday, August 20, 14
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Company OverviewInternal Analysis and External
Analysis
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e Challenges
Organizational Challenges
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EA INFINITE
SolutionWednesday, August 20, 14
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Financial Overview
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StrategyFormulation and Implementation
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Milestones and Benchmarks
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ReferencesDaly, S. (2014, July 21). PS4 vs Xbox One: ‘Ultimate’ Benchmark Test Shows Specs Gap Between Consoles. www.gameranx.com. Retrieved on August 17, 2014 from http://
www.gameranx.com/updates/id/23199/article/ps4-vs-xbox-one-ultimate-benchmark-test-shows-specs-gap-between-consoles/.
Anthony, S. (2013, Nov 22). PS4 vs Xbox One: Side-by-side speed test to decide which console is faster (video). www.extremetech.com. Retrieved on August 17, 2014 from http://
www.extremetech.com/gaming/171469-ps4-vs-xbox-one-side-by-side-speed-test-to-decide-which-console-is-faster-video.
Xbox Wire Staff. (2013, December 11). Xbox One Sells More Than 2 Million the First 18 days: Sold Out at Most Major Retailers. www.news.xbox.com. Retrieved on August 15m 2014 from
http://news.xbox.com/2013/12/xbox-one-dehttp://www.cnet.com/news/sims-3-sets-franchise-sales-record/cember-announcement
Terdiman, D. (2009, June 9). Sims 3 sets franchise sale record. www.cnet.com. Retrieved on August 15, 2014 from http://www.cnet.com/news/sims-3-sets-franchise-sales-record/
Thorsen, T. (2009, October 21). Need for Speed series sells 100M, Shift moves 309K. www.gamespot.com. Retrieved on August 15, 2014 from http://www.gamespot.com/articles/need-for-
speed-series-sells-100m-shift-moves-309k/1100-6237491/
Zaclariasson, P. (2010, September 2010). Marketing Of Video Game in the Cultural Economy. www.academia.edu. Retrieved on August 13, 2014 from
http://www.academia.edu/771473/Marketing_of_Video_Games_in_the_Cultural_Economy. Takahashi, D. (2010, May 9). American spend $25.3B each year on video games.
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Usher, W. (2012, June 9). Video Game Revenue Expected To Top $70 Billion In 2017. www.cinemablend.com. Retrieved on August 13, 2014 from http://www.cinemablend.com/games/
Video-Game-Revenue-Expected-Top-70-Billion-2017-43419.html.
Chaney, Isabellahttp://connection.ebscohost.com/c/articles/14770313/effect-billboards-within-gaming-environment.
Getomer, Okimoto, Johnsmeyer. (2013 July). Gamers on Youtube: Evolving Video Consumption. www.thinkwithgoogle.com. Retrieved on August 13, 2014 from http://
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ReferencesAnnual revenue of the U.S. video game industry by segment 2010-2013 | Statistic. (2014,
January 1). Retrieved on August 11, 2014, from http://www.statista.com/statistics/249996/annualrevenue-of-the-us-video-game-industry
Electronic Arts Inc. (2014, August 8). Retrieved August 10, 2014, from http://www.ea.com.
EA Income Statement (2014, August 15). Electronic Arts Inc. Stock - Yahoo! Finance. Retrieved on August 15, 2014, from http://finance.yahoo.com/q/is?s=EA&annual.
Electronic Arts Inc. (EA) Stock Chart. (2014, August 15). www.nasdaq.com. Retrieved on August 16, 2014, from http://www.nasdaq.com/symbol/ea/stock-chart.
Peterson, S. (2013, October 13). Game Industry Snapshot Reveals Strengths, Weaknesses | alistdaily. www.alistdaily.com. Retrieved on August 11, 2014, from http://
www.alistdaily.com/news/game-industry-snapshot-reveals-strengths-weaknesses.
Square Enix Holdings Co Ltd. (2014, January 1). www.hd.square-enix.com. Retrieved on August 11, 2014, from http://www.hd.square-enix.com/eng/ir/.
Term Project Activation Blizzard. (2009, July 12). www.slideshare.net. Retrieved on August 11, 2014, from http://www.slideshare.net/zushy/term-project-activisionblizzard-ea.
Ubisoft Entertainment SA Company Profile. (2014, January 1). www.investing.businessweek.com. Retrieved on August 11, 2014, from http://investing.businessweek.com/research/
stocks/snapshot/snapshot.asp?ticker=UBI:FP.
Cecil, S. (2014, June 13). 365 Days of Power, Love, and Integrity. www.365daysofpowerloveandintegrity.blogspot.com. Retrieved on August 20, 2014 from http://365daysofpowerloveandintegrity.blogspot.com
Human Resource Wallpaper. (n.d.). Team Work. www.pakistanihr.blogspot.com. Retrieved on August 20, 2014 from http://pakistanihr.blogspot.com/2011/04/human-resource-wallpapers.html.
jpscoffee. (2011, August 3). How To Succeed In The Coffee Business. www.coffeegrrot.com. Retrieved on August 20, 2014 from http://www.coffeegroot.com/2011/08/coffee-business-challenges/.
Soley, D. (2013, April 4). How Entrepreneurial IT Leaders Can Impact Revenue. www.cio.com. Retrieved on August 20, 2014 from http://www.cio.com/article/2387012/leadership-management/how-entrepreneurial-it-leaders-can-impact-revenue.html.
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