©2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
AC_2010
22
Agenda
�Market Drivers
�What is Cloud Computing?
�Segment Views –Enterprise & Public Sector
�The Journey to Cloud Computing
©2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
AC_2010
33
Three Key Market Transitions
Driven by Video and Collaboration
Future of Connected Life
Future
of Work
Future
of Computing
©2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
AC_2010
44
What is
What is
Cloud
Cloud
Computing?
Computing?
IT resources and services that are abstracted from the
underlying infrastructure
and provided “On-Demand”and“At Scale”in a multi-tenant
environment
©2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
AC_2010
55
Cloud Computing vs. Traditional IT
Traditional
Computing
Dedicated
Traditional hardware
procurement
New services added
manually
Manual repair of
system failure
Months
Incremental CapEx
purchases
Shared
Self service
Scale on-demand
Automated recovery due to
integration / interoperable
Minutes
Pay per use
Consumption
Ease of Use
Scalability
Availability
Provisioning
Cost
Cloud
Computing
©2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
AC_2010
66
Application
(SaaS)
Applications at Scale
(End users)
Platform
as a Service
Execution Platform
s at Scale
(Developers)
Infrastructure
as a Service
Infrastructure at Scale
(System Administrators)
Enabling
Technology
Cloud Service Delivery at Scale
(Public / Private Cloud Providers)
NIST Defined
Cloud Service Models
http://www.csrc.nist.gov/groups/SNS/cloud-computing/index.html
©2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
AC_2010
77
Cloud Deployment Models
Public Cloud
Cloud infrastructure made available to the general
public.
Private Cloud
Cloud infrastructure operated solely for an
organization.
Virtual Private
Cloud
Cloud services that simulate the private cloud
experience in public cloud infrastructure.
Hybrid Cloud
Cloud infrastructure composed of two or more clouds
that interoperate or federate through technology.
Community
Cloud
Cloud infrastructure shared by several
organizations and supporting a specific
community.
…and one other
NIST Defined
©2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
AC_2010
88
Which Cloud is Right for You?
IAAS
PaaS
SAAS
Public
Private C
ommunity
Hybrid
VPC
They all are!
The Network is the platform to deliver Cloud services
©2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
AC_2010
99
Enterprise –Key Drivers for Considering Cloud
Solutions
�IT resources overengineered for peak capacity
expectations
�Low utilization rates for resources under most conditions
Economics
�CapEx spent on underutilized capital resources
�OpEx for complex manual provisioning processes
�Power, cooling, and real estate expenditures for
underutilized resources
Resource Utilization
�Held back by IT
Business & Operating
Models
New Service Delivery
�Long time to provision new servers
�Too long to go live with new applications and services
©2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
AC_2010
1010
Enterprise –Key Benefits for Implementing
Cloud
Solutions
�Support burst or peak capacity for select services
�Support reclamation of IT resources during low utilization
�Avoid unnecessary upgrades and improve service levels
Attractive Economics
�Pay-per-use IT consumption model
�Service level agreements for access to resources
whenever and wherever needed
�Move time and money from maintenance to innovation
Elasticity of Resources
�Improve information management, reduce operating risks
�Unlock revenue potential, create new market opportunities
�Respond more quickly to drive agility in the market
New Business &
Operating Models
Services
Standardization
�Standardization of IT services presented in a catalog
�Ability to create new business capabilities quickly
�Predictable service price and performance
©2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
AC_2010
1111
Interoperability
& Integration
Availability
and
Perform
ance
Security
New
Economics
Flexible
Deployment &
Consumption
Enterprise –Deployment Concerns and
Challenges
�Sharing services and elastic scaling
�Adding capability without time and resource
intensive build-outs
�Standardizing services
�Simplifying operations
�Evolving application architectures
Deployment Opportunities
Deployment Challenges
�Roles, access, identity, entitlement compatibility or
regulation risks
�Cloud services orchestration and tenant common
controls
�Organizational and operational challenges and impact
to business processes
�Shifting Economics
�Interoperability and integration with existing processes
and technologies
©2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
AC_2010
1212
Enterprise Deployment Models
Distinguishing between Ownership and Control
Ownership
Control
Internal Resources
All cloud
resources
owned by or
dedicated to
enterprise
External Resources
All cloud
resources
owned by
providers;
used by many
customers
Private Cloud
Cloud
definition/
governance
controlled by
enterprise
Public Cloud
Cloud
definition/
governance
controlled by
provider
©2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
AC_2010
1313
Ownership
Control
Internal Resources
All cloud
resources
owned by or
dedicated to
enterprise
External Resources
All cloud
resources
owned by
providers;
used by many
customers
Private Cloud
Cloud
definition/
governance
controlled by
enterprise
Public Cloud
Cloud
definition/
governance
controlled by
provider
Hybrid Cloud
Interoperability
and portability
among Public
and/or Private
Cloud systems
Enterprise Deployment Models
Ultimately These Distinctions Don’t Matter
©2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
AC_2010
1414
Cloud Simplifies IT for Government
14
Provides mission/program agility
Transform
s IT Economics
Democratization of Resources
Facilitates inform
ation sharing
Reduces Operating Risk
©2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
AC_2010
1515
Public Sector Challenges to Cloud
�Application Portability –Need to avoid
vendor lock in
�Acquisition models for utility
applications are not existing in govt.
�Operational insertion –Silos around
operations,
and security create a significant hurdle
�Cultureof data and system ownership.
�Securityis the most significant hurdle.
Vary by function. Privacy issues, data
access issues.
�Standardsnot mature.
©2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
AC_2010
1616
Use Case for Public Sector –Community
Clouds
WebEx
WebEx Scan
Safe
Saa
SSaa
S
Mobile
Employees
Mobile
Employees
CRM,
SCM,
ERP,EAI,
Custom
CRM,
SCM,
ERP,EAI,
Custom
InfraAutomation
InfraAutomation
Data Center/Virtualization
Data Center/Virtualization
Enterprise Apps
Vertical Apps
Storage
Collaboration
Enterprise Apps
Vertical Apps
Storage
Collaboration
K-12
Schools
K-12
Schools
Public
Safety
Public
Safety
Citizens
Citizens
Other Agencies
Other Agencies
Universitie
sUniversitie
s
Mobile
Constituents
Mobile
Constituents
Consumers
Consumers
PS Community/Private Cloud
©2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
AC_2010
1717
APIs and
Protocols
Open
Standards
Hybrid Cloud
Private
Cloud
Inter-
Cloud
Public
Cloud
Virtual Private
Cloud
PRESENT
The Cloud Computing Journey