![Page 1: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/1.jpg)
![Page 3: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/3.jpg)
3
Agenda
Effects-driven Scrum development using Business Impact Maps
How is value created?How do people express their needs?Visualizing the business needs using Business impact mapsUsing Business impact maps in Scrum
![Page 4: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/4.jpg)
Value Creation
How do you create value?
![Page 5: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/5.jpg)
Missed mark – Airport VIP lounges
![Page 6: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/6.jpg)
6
Agenda
Effects-driven Scrum development using Business Impact Maps
How is value created?How do people express their needs?Visualizing the business needs using Business impact mapsUsing Business impact maps in Scrum
![Page 7: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/7.jpg)
Value Creation“If I’d asked my customers what they wanted, they would have said, ‘A faster horse!’”
Henry Ford
![Page 8: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/8.jpg)
How do people express their needs?
Explicit needs
Visible needs
Latent needs
![Page 9: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/9.jpg)
Gemba
Gemba, “the real place”
![Page 10: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/10.jpg)
10
Agenda
Effects-driven Scrum development using Business Impact Maps
How is value created?How do people express their needs?Visualizing the business needs using Business impact mapsUsing Business impact maps in Scrum
![Page 11: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/11.jpg)
Gemba
What is a Business Impact Map?
A way of visualizing the Business needs and the Effects required to satisfy the needs
![Page 12: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/12.jpg)
Gemba
The structure of the Business Impact Map
![Page 13: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/13.jpg)
Why Impact Mapping?
Why Business Impact Mapping?
![Page 14: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/14.jpg)
Why Impact Mapping?
Techies vs. Techies
![Page 15: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/15.jpg)
Why Impact Mapping?
Business people vs. Techies
![Page 16: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/16.jpg)
Business Impact Maps tell stories
Source: Allen R. Braun, M.D, National Institute on Deafness and Other Communication Disorders
Reading Words
Reading Sentences
Reading Stories
![Page 17: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/17.jpg)
17
Agenda
Effects-driven Scrum development using Business Impact Maps
How is value created?How do people express their needs?Visualizing the business needs using Business impact mapsUsing Business impact maps in Scrum
![Page 18: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/18.jpg)
GembaSprint 0 –
Time to create the Business Impact Map
![Page 19: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/19.jpg)
Gemba
User group analysis and prioritization
![Page 20: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/20.jpg)
Missed mark – not knowing your market
![Page 21: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/21.jpg)
Gemba
Defining effect goals
![Page 22: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/22.jpg)
Planning sprint 1 –The Business Impact Map works as a high-level backlog and
facilitates prioritization
![Page 23: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/23.jpg)
User stories are easily extracted from the Business Impact Map
As a [user group] I want [need] so that [effect]
Example:As a family traveller I want to keep my children
entertained so that I can keep calm
![Page 24: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/24.jpg)
Sprint demo –The effect goals help to focus on what’s important
![Page 25: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/25.jpg)
Focusing on the desired effects
![Page 26: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/26.jpg)
Evaluating proposed solutions
![Page 27: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/27.jpg)
Final sprint –Final evaluation of effect goals
![Page 28: Effects driven Scrum development using Business impact maps](https://reader033.vdocuments.us/reader033/viewer/2022051817/548478f05806b5d1588b461c/html5/thumbnails/28.jpg)
Value Creation
Have you created value?