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Effective Social
Communication
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What is Social communication?
Social Communication :
1. Way of sharing info or ideas between two or more
individuals2. Medium via which one can exchange ideas through social
interaction.
“ It is a way of perceiving , transmitting and understanding the
impact of the information exchanged on the society.”
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Broadly speaking, social communication is the sending and
receiving of messages through a combination of strategies,
including:
- Gestures
- Eye contact
- Facial expressions
- Social and cultural norms
- Speech patterns
- Language
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Types of Social communication
Social communication is of two types: Formal and Informal
Formal social communication is when an organization or a
firm organize to communicate their plans or ideas in acasual way. Here the subject is one and more people talk
about same subject.
Informal social communication basically takes place by
means of social media but apart from that the face-to-facegroup meeting or get together is best and more effective
than in social media.
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Advantages of social communication
Facilitates open communication which allows
- Sharing of one’s information and views.
- Enhanced information discovery and delivery.
- Enjoying the conversation itself.
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Problems
Even people with good communication skills can fail to
communicate well in a social environment.
Potential problems in their social communication include: Confusing diction or reasoning
Giving too little or too much information
Redundancy Speaking out of the box
Talking too slowly
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How to increase effectiveness
The best way to communicate in a social conversation is to
contribute one's opinions and experiences while
simultaneously listening to the other's viewpoints.
Nonverbal communication such as facial expressions and voice tone are also important when speaking. Such
nonverbal communication is especially important when
listening to another, as it demonstrates you are engaged in
the conversation and care about what the speaker is saying.
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Social communication Do’s
1. Be Transparent2. Be Responsible
3. Be Non-Partisan
4. Be Responsive
5. Be generous. Share.6. Ask for opinions.
7. Listen, respond follow back.
8. “Friend”/follow people on both sides of the aisle/issue.
9. Use photos and video to tell your story.
10. Ask for help if you need it.
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Social communication Don’ts
Forget that everything is public
Argue
Worry about responding to “everybody”
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HISTORY OF SOCIAL COMMUNICATION
Human communication was revolutionized with
• Speech, approximately 100000 years ago
• Symbols, were developed about 30,000 years ago
• Writing, in the past few centuries
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SYMBOLS
Various religious symbols
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TYPES OF SYMBOLS
Cave paintings
Petroglyphs
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Pictograms
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Ideograms
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WRITINGS
26th century BC Sumerian cuneiformscript in Sumerian language, listing gifts to
the high priestess of Adab on the occasionof her election.
A Specimen of typeset fonts and languages, by William Caslon, letter founder; from the1728 Cyclopaedia
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Distance telecommunication
began thousands of years ago with the use of smokesignals and drums in Africa, America and parts of
Asia
In the 1790s the first fixed semaphore systemsemerged in Europe
however it was not until the 1830s that electricaltelecommunication systems started to appear.
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Visual, auditory and ancillary methods (non-electrical)
Prehistoric: Fires, Beacons, Smoke signals,Communication drums, Horns
6th century BCE: Mail 5th century BCE: Pigeon post
4th century BCE: Hydraulic semaphores ca. 490 BCE: Heliographs (shield signals) 15th century CE: Maritime flag semaphores 1672: First experimental acoustic (mechanical)
telephone 1790: Semaphore lines (optical telegraphs) 1867: Signal lamps 1877: Acoustic phonograph
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Basic electrical signals
1838: Electrical telegraph
1858: First trans-Atlantic telegraph cable
1876: Telephone
1880: Telephony via lightbeam photophones
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Advanced electrical and electronic signals
1893: Wireless telegraphy 1896: Radio
1914: First North American transcontinental telephone calling
1927: Television 1927: First commercial radio-telephone service, U.K.–U.S.
1930: First experimental videophones
1934: First commercial radio-telephone service, U.S.–Japan
1936: World's first public videophone network
1946: Limited capacity Mobile Telephone Service for automobiles 1956: Transatlantic telephone cable
1962: Commercial telecommunications satellite 1964: Fiber optical telecommunications 1965: First North American public videophone network
1969: Computer networking
1973: First modern-era mobile (cellular) phone 1979: INMARSAT ship-to-shore satellite communications
1981: First mobile (cellular) phone network 1982: SMTP email
1983: Internet
1998: Mobile satellite hand-held phones
2003: VoIP Internet Telephony
2007: iPhone (1st generation) and so on…..
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EVOLUTION OF COMMUNICATION