Effective Media Relations (EMRs)

Introduction

Some Questions…

Goals of EMRs

The Value of EMRs

Steps to EMR

1. Assess the needs of the media

2. Build a journalists contacts database

3. Develop a media strategy

4. Train the relevant team

5. Prepare message

6. Identify media outlets

7. Deliver messages

8. Monitor and Evaluate

Policy Influence

Public Acceptance

Public Awareness

About the media

About the media

Deadlines Limited

Resources

Many stories to cover

Other Issues:

• Limited knowledge about the

subject

• Accessibility of scientists

• Inability to process scientific

jargon

News Values

About the media

Most important

Somewhat

important

Least

important

Media Contacts database

Tools of EMRs

Tools of EMRs

Tools of EMRs

Tools of EMRs

Tools of EMRs

Tools of EMRs

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