Download - Effective landing pages for email marketing
![Page 1: Effective landing pages for email marketing](https://reader031.vdocuments.us/reader031/viewer/2022022414/587461181a28abab198b520f/html5/thumbnails/1.jpg)
Emails and Landing Pages:
How conversions happen
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Elements of a successful, unified email marketing strategy
Every Email Campaign MUST HAVE a Landing Page
Segment your List
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Principles Of Good Landing Pages
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Craft an Engaging Headline
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Use One Clear Call-to-Action
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Keep Your Forms Short
Do Not Use Forms in Emails
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Make the Design Responsive
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Use Visual Cues
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Include Trust Indicators
Testimonials | Client names | Awards | Affiliations | Security Seals | Social Reviews
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General Format
Source: Wordstream.com
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How To Sync Landing Pages With Your Emails
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Make it a consistent experience
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End of Email is beginning of Landing Page
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Sync Email Content with Landing Page
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Emails are Teasers…continue your story on Landing Page
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Examples Of Landing Pages For Email Marketing Campaigns
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I click this
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I get this
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I click this
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I get this
![Page 21: Effective landing pages for email marketing](https://reader031.vdocuments.us/reader031/viewer/2022022414/587461181a28abab198b520f/html5/thumbnails/21.jpg)
I click this
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I get this
![Page 23: Effective landing pages for email marketing](https://reader031.vdocuments.us/reader031/viewer/2022022414/587461181a28abab198b520f/html5/thumbnails/23.jpg)
I click this
![Page 24: Effective landing pages for email marketing](https://reader031.vdocuments.us/reader031/viewer/2022022414/587461181a28abab198b520f/html5/thumbnails/24.jpg)
I get this
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Segment Email List And Send
Targeted Emails
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Why Segmented Email List?
• Relevant and Specific offers
• Optimize landing pages
• Align marketing strategy to increase conversions
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Beginning to End -
An Example
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Create a targeted email
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Create a clear CTA
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Maintain conversation momentum
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Metrics To Measure Landing Pages
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3 Key metrics to measure landing pages
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Test, test, test….
Run A/B Tests ● Headlines
● Copy
● CTAs
● Images
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What did we learn so far...
• Craft an engaging headline
• Use one clear call-to-action
• Keep your forms short
• Make the design responsive
• Use Visuals
• Include trust indicators
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What did we learn so far...
• Make Email to Landing Page a consistent
experience
• End of Email is beginning of Landing Page
• Sync Email Content with Landing Page
• Emails are Teasers…continue your story on
Landing Page
![Page 36: Effective landing pages for email marketing](https://reader031.vdocuments.us/reader031/viewer/2022022414/587461181a28abab198b520f/html5/thumbnails/36.jpg)
What did we learn so far...
• Create specific landing pages for specific email marketing campaigns
• Develop segmented email lists and send focused emails
• Maintain conversation momentum
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What did we learn so far...
• Bounce rate
• Time spent on landing page
• Conversion rate of unique visitors
• Test, test, test…
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A perfect landing page
![Page 39: Effective landing pages for email marketing](https://reader031.vdocuments.us/reader031/viewer/2022022414/587461181a28abab198b520f/html5/thumbnails/39.jpg)
How do you achieve this… Juvlon Design Team