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C iCreative CommunicationsCommunications…
in a nutshell
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Creating yourBrand Experience
Creative Services Digital Communications
Understand your Brand Essence
Campaign Concept & Development
Website Creation
Create the right representation Graphic Design Digital Campaigns
Develop your Brand Identity
D l B d
Environmental DesignDigital Media Marketing
(SEO, Social Networks etc)
Develop your Brand Experience
Maintenance & Care
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Just Some of Our ExperienceJ p
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THE SUM OF OUR EXPERIENCEIdentityOUR EXPERIENCE
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C it Si C it C ilCaritas Singapore Community Council
Corporate Identity
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C it Si C it C ilCaritas Singapore Community Council
Corporate Identity
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McGagh Communications Pte Ltdg
The BrandLogo Creation
Name card & Letterhead template
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Styleline Pte Ltdy
The BrandApplication
Name card (new) Paper material – textured surface
Print Ad – magazine
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Styleline Pte Ltdy
The BrandApplication
C B hCorporate Brochure:Cover Finishing – Matt lamination with Spot UV on image area Sample of inside spreads
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THE SUM OF OUR EXPERIENCERetail BrandingOUR EXPERIENCE
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Perlini’s Silver
Brand IdentityBrand Identity Guide
About the project:Perlini’s Silver specialises in contemporary and stylish Italiancontemporary and stylish Italian silver Jewelry.
The brand has been in Singapore for 20 years and acorn had been commissioned to develop a brief brand guideline that will strengthen the Perlini’s Silver gBrand. While flexible when used in tandem with their A&P initiatives, the guideline sets to help reinforce the brand visually.
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Perlini’s Silver
Brand Campaign
The Brief:Acorn was asked to re‐launch the Perlini’s Silver Brand that needs to
Re‐launching the Brand in 2009
Perlini s Silver Brand that needs to be re‐invigorated. The campaign spanned Singapore, Malaysia, Indonesia and Vietnam.
Acorn is to develop the key messages that highlights 20th year celebration and to get customers gto fall in love with the brand all over again.
The Solution:Acorn proposed a branding tagline that is used throughout the campaign and highlighted in major PR events. Highlighting both the long relationship that Perlini’s Silver has enjoyed over 20 years with its target audience and bringing out the essence of the message that it is all about “You”these 20 years and will continue to remain so.
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Perlini’s Silver
Brand Campaign
Scope of work:• Concept for 2009 brand campaign• Formulation of campaign strategy
Re‐launching the Brand in 2009
Formulation of campaign strategy • Concept of branding and tactical strap lines
• Art direction for photography (Branding, Tactical and Products)
• Development of ATL and BTL collaterals
• Consultancy on creative yapplications across various markets
B d i lBrand visuals:Targeted at the adult market
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Perlini’s Silver
Brand CampaignRe‐launching the Brand in 2009
B d i lBrand visuals:Targeted at the adult market
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Perlini’s Silver
Brand CampaignRe‐launching the Brand in 2009
B d i lBrand visuals:Targeted at the youth market
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Perlini’s Silver
Online applicationRe‐launching the Brand in 2009
W b i li iWebsite application:Concept extended to web applications
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Perlini’s Silver
Online applicationRe‐launching the Brand in 2009
Website application:Concept extended to web applications
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Perlini’s Silver
Store ImagesRe‐launching the Brand in 2009
Tampines Mall outlet
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Perlini’s Silver
Store ImagesRe‐launching the Brand in 2009
Raffles City outlet
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THE SUM OF OUR EXPERIENCEAbove the LineOUR EXPERIENCE
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LG El t iLG Electronics
AdsTactical Ads for Home appliances
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LG El t iLG Electronics
AdsTactical Ads for Air‐conditioners
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LG El t iLG Electronics
AdsTactical Ads for Home appliances
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WDAWDA
AdsLandscape Advertorial
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WDAWDA
Creative BuyEnglish @ Workplace
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CAASCAAS
PosterPhotography Competition
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Cit D l t Li it dCity Developments Limited
Event CollateralsCDL E‐Generation Challenge
A2 Posters & Edm
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Mill i W lk
OOH Marketing
Millenia Walk
SMRT train hangersg
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Mill i W lk
OOH Marketing
Millenia Walk
SMRT train Circle Line – Platform Screen Door display
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Mill i W lk
OOH Marketing
Millenia Walk
SMRT train Circle Line – pillar wrap display
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THE SUM OF OUR EXPERIENCEBelow the LineOUR EXPERIENCE
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Direct MailerTeaser
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LG El t iLG Electronics
POP Displays Home appliances
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CISCO D f S itCISCO Defence Summit
Event CollateralsEvent creatives
Backdrop , posters and nametags
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Cit D l t Li it dCity Developments Limited
Event CollateralsCDL 4th Sculpture Award 2009
Invitation card inside spreadInvitation card front and back cover
Customised DL envelope
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FFormosa
Carpet Catalogue New product launch
About the project:
Designed for a subsidiary underDesigned for a subsidiary under the Formosa Chemicals & Fiber Corporation (FCFC) group.
This carpet catalogue contains a new selection of tiles and roll carpets.
Front and back cover
Sample of inside spread
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Mill i W lk
Posters
Millenia Walk
Mall Poster
In mall light box posters
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C t t SiContact Singapore
AdsAdvertisements and BTL collaterals
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C t t SiContact Singapore
Seasons Greetings Ecard & Greeting Card
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NUS P BNUS Paper Bag
NUS Paper Bag
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THE SUM OF OUR EXPERIENCEPublicationsOUR EXPERIENCE
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Cit D l t Li it dCity Developments Limited
NewsletterCityNews Quarterly Newsletter
FSC printing
About the project:City News is a quarterly newsletter that is distributed to major stakeholders of City Developments Limited. Acorn was approached to design and subsequently revamp the newsletter.
Cover:January 10 Issue
Samples of Inside spread
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Cit D l t Li it dCity Developments Limited
BrochureCorporate Social Responsibility Report 2009
About the project:Targeted at the international investment community, this year’sinvestment community, this year s report positions CDL as an eco‐conscious corporation who is constantly morphing its practices to meet new challenges and set new achievements in the environmental and social arena.
Cover and samples of inside spreads
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Cit D l t Li it dCity Developments Limited
BrochureCorporate Social Responsibility Report 2010
Cover and samples of inside spreads
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LG El t iLG Electronics
BrochureProduct Brochure
Front cover Samples of inside spreadsp p
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LG El t iLG Electronics
BrochureProduct Brochure
Samples of inside spreads
Front cover
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Th Ti @ P R dThe Tier @ Pegu Road
BrochureMarketing brochure & showroom
Front cover & samples of inside spreads
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E M k t A th itEnergy Market Authority
BrochureStatement of Opportunities Report 2009
About the project:Every year, the Energy Market Authority sets out to review and report the growth of the market . The Statement of Opportunities Report gives the various stakeholders a concise and accurate look in the energy market and helps promote commercial lli d t iti ithialliances and opportunities within the energy industry.
Front cover & samples of inside spreads
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E M k t A th itEnergy Market Authority
BrochureStatement of Opportunities Report 2010
About the project:Every year, the Energy Market Authority sets out to review and report the growth of the market . The Statement of Opportunities Report gives the various stakeholders a concise and accurate look in the energy market and helps promote commercial lli d t iti ithialliances and opportunities within the energy industry.
Front cover & samples of inside spreads
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E i D l t B dEconomic Development Board
BrochureVisual Arts Brochure
Front cover and inside spreads
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E i D l t B dEconomic Development Board
BrochurePerforming Arts Brochure
Front cover and inside spreads
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C t t SiContact Singapore
BrochureInvestor Flyer
Front cover and inside spreads
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C t t Si
Brochure
Contact Singapore
Bi‐monthly Newsletter
Front cover and inside spreads
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Fi
Lookbook
Fiore
Front cover and inside spreads
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WDA
Brochure
WDA
Visual Merchandising Brochure
Front cover and inside spreads
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N ti l U i it f Si
Recruiter’s Guide
National University of Singapore
Front cover and inside spreads
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P bli Utiliti B d
Brochure
Public Utilities Board
Front cover and inside spreads
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S ti Child ’ A i ti f Si
Programme Handbook
Spastic Children’s Association of Singapore
g
Front cover and inside spreads
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U iSIM
Convocation Collaterals
UniSIM
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THE SUM OF OUR EXPERIENCEDigitalOUR EXPERIENCE
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R bi G (Si )Robinsons Group (Singapore)
Website
The Brief:Robinsons online presence was only just that – simply a
Revamping Robinsons Online
only just that simply a “presence”. Acorn was robed in to re‐invent the online brand. It means not only to develop a new look and feel for Robinsons online, but an entire marketing proposal on how to reach out to the online target audience and to enhance gthe Robinsons Online Experience.
The Solution:Acorn proposed a neat and clean look and feel, consistent with their identity that can be updated with various looks of the season. The engine included a customised sign‐up module that captures preferences and trace shopping habits , therefore streamlining into a targeted approach in re‐engage online audiences.
Homepage:A HTML / Flash hybrid site with a newsletter sign‐up module
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Ri I l d (Si )River Island (Singapore)
WebsiteCreating a River Island Online Fashion
The Brief:River Island is a high street fashion brand that just made its way intobrand that just made its way into Singapore in 2007. The brand has stayed low key despite its popularity in England Fashion Scene. River Island needed to use a cost‐efficient platform to reach out to their target audience that is both trend and tech‐savvy. y
The Solution:River Island asked acorn to design and concept a site that can keep up with the ever‐changing trends in the fashion industry as well as keeping the site “less‐overwhelming”, simple, to the point, yet fashionable and engaging.
So the site was kept simple yet flexible enough to keep it trendy and up‐to‐date. Acorn also designed the site with a in‐built blog engine to allow guests fashionistas/stylists to blog about that season’s trends. This helps to keep the site interesting and engaging.
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Déjà Vi tDéjà vu Vintage
Website
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U iSIMUniSIM
Microsite
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THE SUM OF OUR EXPERIENCEEnvironmentalOUR EXPERIENCE
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U iSIM
2011 Convocation
UniSIM
Outdoor Billboard
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U iSIM
2011 Convocation
UniSIM
Main Entrance Arch
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U iSIM
2011 Convocation
UniSIM
Atrium Hanging Banners
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U iSIM
2011 Convocation
UniSIM
Grand Hall Stage Backdrop
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U iSIM
2011 Convocation
UniSIM
Outdoor Lamp Post Banners
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NUS
Ranking
NUS
Outdoor Banner
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NUS
Ranking
NUS
Indoor Staircase Glass Panels
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NUS
Ranking
NUS
Outdoor Staircase Glass Panels
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Mill i W lk
Shopping Mall
Millenia Walk
Revamp – hoarding display
Before Installation
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T iti L
In‐Store Displays
Transition Lens
Shelf display with pop‐up boxes
Lightbox display
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N O ti l
Eco‐store displays
Nanyang Optical
Store signage and wall displays
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Contact Us e. [email protected]
t. (65) 6297 8266
f. (65) 6297 8255
19 Kim Keat Road
Fu Tsu Building #09-02
Singapore 328804