Education and Outreach Committee Update
NCPN-Roses Education and Outreach Team
Kristen Farrar
Natalie Anderson/Pamela Hornby
Brent Pemberton
Education and Outreach Committee Structure• Interim co-chairs
• Kristen Farrar• Sue Sim• Debbie Woodbury
• Coordinators• Natalie Anderson and Pamela Hornby (Roses)• Dianne Coats (Sweetpotatoes)• Kristen Farrar, (Grapes)• Tanner Hunt (Fruit Trees and Hops)• Fatima Osman and Irene Lavagi (Citrus)• Kevin Schooley (Berries)
• National Program Managers• David Prokrym • Erich Rudyj
• Approximately 40 members
Education and Outreach Background• Outreach mainly the responsibility of Tier 2 Committees
• E & O Committee encourages production of materials, assists in their development, and makes suggests for a cohesive look
• Assistance available: Graphic design, website, printing, mailing
• Coordinators actively participate in committee
• Quarterly conference calls• February, May, August, and November
Print Materials Produced
• Trifolds • National• Berries, Citrus, Fruit Trees*, Grapes, Roses, Sweetpotatoes, Hops* (*new in 2018)
• Fact sheets (other crops/general)• High Throughput Sequencing• Grapevine Red Blotch Disease (revised in 2018)• Grapevine Vein Clearing• Grapevine Crown Gall• Citrus HLB (English and Spanish)• Citrus Clonal Protection Program• Sweetpotato: Benefits of Using Virus-Tested Planting Stock • Roses – two new fact sheets • In Progress: Tissue Culture, Blueberry Red Ringspot Disease
On-line Materials• E-newsletter (quarterly)
• Distribution• Print copies too!
• National website with Resource Library
• Assistance with rose, sweetpotato, grape websites
• Google Team Drive for Coordinators• Coordinator’s Handbook
Website• Calendar
• Newsletter sign-up
• Outreach materials
• ‘Contact Us’ survey
Resource Library• Theme art
• PowerPoint presentation template
• PowerPoint presentation with content
• Master NCPN poster
Other Materials• Canvas bags, pens, magnets, rulers, etc.
• Booth display materials
Upcoming Projects
• New communications plan
• Participation in Economic Studies Special Initiative
• Story map for the grape introduction pipeline• Videos documenting the process
• Factsheets• ‘Value of Using Virus-Tested Planting
Stock’ for Grapes• What is NPCN?• Citrus – two factsheets upcoming
• Continued updates to website
Products Available for Roses• Trifolds
• National• Roses
• Factsheets• Rose Rosette - English• Rose Rosette - Español• Crown Gall• Other Suggestions?
• Rose Rosette ‘Field ID Guide’ • Bilingual
• Rose ‘Mosaic’• Economic Impacts
• Website
• Booth display materials
• E-newsletter
2018 Communications Meeting• A two-day meeting was held in June 2018 in
Portland, OR• Day 1: Network Communications• Day 2: Coordinators Unite
GOALS:
• To develop a clearly defined Communications Plan with implementation methods to convey the importance, availability and use of clean plants to stakeholders and industry
• To strengthen teamwork among coordinators and create a more unified network
2019 Communications Meeting• A proposal was funded for two additional work meetings:
1. To shape the communications master plan2. To evaluate and ameliorate with communication experts
before implementation
• March and June 2019 in Sacramento, CA
Target Audiences and Motivation
•Field growers/Nurseries (Potters/Forcers/Processors)Motivation: Economics (loss of revenue due to charge back of diseased plants; plant performance in the field/nurseryAudience roughly less than 10,000
•Hobbyists (Rosarians)Motivation: Aesthetics (plant performance)Audience roughly 20,000
Thank you