4
n sample: 400
HIGHLIGHT
Price are not become priority from choosing a school. Location,
Environment, and facilites are their top 3 factors for choosing a school.
Most of parents choose state school for their children next education
In general they search an Information in school from friend
and family, but most of parents who live in jabodetabek are browsing an internet to get information about school
Online activities are not really meet with what parents need
16 -25 seats are the ideal number in each classroom
50.001 - 300.000 per month are the ideal cost in general
1.
2.
3.
4.
5.
6.
Research Method Online research
Fieldwork Period March 2019
Research Area Indonesia Nationwide
Respondent Criteria - Male & Female aged 17 and above- Having children who will continue further education in the next 2 years
Sample Size 400 samples
6
RESEARCH DESIGN
24.5%
48.3%
27.3%
Jabodetabek
Jawa
Luar Jawa
| 193ss
8
43.8% 56.3% n sample: 400
GENERAL INFORMATION
Gender
Area
| 98ss
| 109ss
9
n sample: 400
GENERAL INFORMATION
Occupation Household Income
0.3%
1.0%
4.3%
15.8%
33.0%
24.8%
12.3%
5.8%
3.0%
0.8%
6.5%
23.5%
56.8%
9.3%
0.3%
1.3%
1.8%
Student
Freelance/ part timeemployees
Entrepreneur
Private employess
Civil Servant
Unemployed/ Lookingfor a job
Professional
Housewife
Below Rp. 900.001
Rp. 900,001 - Rp. 1,250,000
Rp. 1,250,001 - Rp. 2,500,000
Rp. 2,500,001 - Rp. 4,000,000
Rp. 4,000,001 - Rp. 7,500,000
Rp. 7,500,001 - Rp. 12,000,000
Rp. 12,000,001 - Rp. 20,000,000
Rp. 20,000,001 - Rp. 40,000,000
Above Rp. 40,000,001
10
n sample: 400
GENERAL INFORMATION
Expenses
1.3%
4.5%
20.0%
38.0%
21.5%
10.8%
2.5%
0.8%
0.8%
Below Rp. 900.001
Rp. 900,001 - Rp. 1,250,000
Rp. 1,250,001 - Rp. 2,500,000
Rp. 2,500,001 - Rp. 4,000,000
Rp. 4,000,001 - Rp. 7,500,000
Rp. 7,500,001 - Rp. 12,000,000
Rp. 12,000,001 - Rp. 20,000,000
Rp. 20,000,001 - Rp. 40,000,000
Above Rp. 40,000,001
Status
Married and have Kids | 98.8%
Divorce and have Kids | 1.3%
11
n sample: 400
GENERAL INFORMATION
Kids Importance
49.3%
39.0%
9.3%
1.0%
1.5%
1 Kids
2 Kids
3 Kids
4 Kids
More than 4Kids 93.0%
6.8% 0.3%
0.0% 0.0%
0.0%
Very important
Important
Moderately Important
Not so important
Not important
Very unimportant
12
n sample: 400
GENERAL INFORMATION
S10. Grade S11. Decision Maker
43.5%
56.5%
I decided myselfschool that I wantedwithout discussedwith my partner.
I discussed with mypartner to approve mydecision
Elementary School | 71.5%
Junior High School | 19.0%
Senior High School | 9.5%
14
n sample: 400
RESEARCH RESULT ( FACTORS)
Lokasi / jarak| 80.8%Kurikulum sekolah|74.5%
Fasilitas sekolah| 78.5%
Kualitas guru|74.3%
Harga|73.0%
Lingkungan|78.5%
Pendidikan Agama| 78.3%
TOP FACTORS
15
n sample: 400
RESEARCH RESULT (MOST IMPORTANT FACTORS)
Lokasi/ jarak
Harga LingkunganKurikulum
sekolahPendidikan
AgamaKualitas
guruFasilitassekolah
Others
Are
a
Jabodetabek 93.9% 77.6% 84.7% 78.6% 81.6% 77.6% 82.7% 1.0%
Jawa 75.1% 71.0% 73.1% 74.1% 77.2% 71.5% 74.6% 1.0%
Luar Jawa 78.9% 72.5% 82.6% 71.6% 77.1% 76.1% 81.7% 2.8%
Edu
cati
on
ElementarySchool
80.4% 73.1% 79.7% 77.3% 79.7% 73.8% 76.9% 1.0%
Junior HighSchool
88.2% 81.6% 80.3% 72.4% 75.0% 80.3% 82.9% 0.0%
Senior High School
68.4% 55.3% 65.8% 57.9% 73.7% 65.8% 81.6% 7.9%
× Location and distance are the most important factor for choosing school especially in Jabodetabek× School have to concern with their facilities and environment× Price are not really become their priority
16n sample: 400
RESEARCH RESULT (SOURCE OF INFORMATION)
Portal Online|31.8%
Browsing Internet| 72.8%
Television| 23.5%
Instagram| 31.3%
Family and Friends| 83.8%
Facebook| 39.3%
Twitter| 16.5%
Expo/ Exhibition|30.3% Youtube / video|19.5%
17
n sample: 400
Area
Jabodetabek Jawa Luar Jawa
Browsing Internet 86.7% 63.2% 77.1%
Instagram 35.7% 27.5% 33.9%
Facebook 39.8% 34.2% 47.7%
Twitter 22.4% 11.4% 20.2%
Keluarga/kerabat 80.6% 82.4% 89.0%
Televisi 25.5% 20.7% 26.6%
Berita online 35.7% 27.5% 35.8%
Festival/Expo 33.7% 25.9% 34.9%
Youtube/ video 20.4% 16.1% 24.8%
Brosur 1.0% 0.0% 0.9%
Datang langsung kesekolah
1.0% 0.5% 1.8%
Most of them are get the information from family and friends. But for Jabodetabek they mostly search an information about school with browsing in internet.
RESEARCH RESULT (SOURCE OF INFORMATION)
18n sample: 400
RESEARCH RESULT (FACILITIES)
99.0%
99.5%
100.0%
99.0%
99.3%
99.8%
99.3%
98.5%
97.3%
96.0%
98.8%
97.8%
96.0%
98.8%
98.3%
95.5%
95.8%
99.5%
99.5%
99.0%
92.0%
Important Not Important
Field
Computer Laboratory
Library
Praying Room
Canteen
Health Center
Science Laboratory
Ballroom
Green House
Koperasi (school/ cooperative)
CCTV
Parking lot
Photocopy and print
Drinking water source
Garden/ park
Locker
Wall Magazine
Toilet
Trash can
Sink
Shool bus
19
n sample: 400
RESEARCH RESULT (LEARNING MATERIALS AND METHODOLOGY)
92.0%
92.5%
87.0%
91.8%
92.0%
81.0%
76.5%
67.8%
88.8%
92.5%
8.0%
7.5%
13.0%
8.3%
8.0%
19.0%
23.5%
32.3%
11.3%
7.5%
Important Not Important
Teacher Quality
Interesthing study methodology
Total student is quoted in a classroom
prioritize discipline
Teach religious education
have many extracurricular activities
Many activities outside of school (seperti study tour, education fair, etc)
Have many online activities (online quiz, etc)
Have online routine report related to student development
Teach moral/ manner
20n sample: 400
RESEARCH RESULT (IDEAL TOTAL STUDENTS IN A CLASSROOM)
1.8%
1.5%
4.0%
11.3%
30.3%
21.5%
14.5%
3.5%
1.5%
1.3%
6.3%
2.8%
1 - 3 student
4 - 7 student
8 - 10 student
11 - 15 student
16 - 20 student
21 - 25 student
26 - 30 student
31 - 35 student
36 - 40 student
40 - 45 student
46 - 50 student
More than 50 student
Area Education
Jabodetabek
Jawa Luar JawaElementary
SchoolJunior High
School
Senior High
School
1 - 3 student 1.0% 0.5% 4.6% 1.7% 2.6% 0.0%
4 - 7 student 2.0% 1.0% 1.8% 1.0% 1.3% 5.3%
8 - 10 student 7.1% 4.1% 0.9% 4.5% 3.9% 0.0%
11 - 15 student 11.2% 9.3% 14.7% 12.9% 7.9% 5.3%
16 - 20 student 30.6% 34.2% 22.9% 35.0% 18.4% 18.4%
21 - 25 student 20.4% 20.2% 24.8% 21.3% 27.6% 10.5%
26 - 30 student 14.3% 14.0% 15.6% 11.2% 18.4% 31.6%
31 - 35 student 2.0% 3.1% 5.5% 2.8% 3.9% 7.9%
36 - 40 student 1.0% 2.6% 0.0% 0.3% 6.6% 0.0%
40 - 45 student 3.1% 1.0% 0.0% 0.7% 2.6% 2.6%
46 - 50 student 5.0% 14% 6% 5.9% 5.3% 10.5%
More than 50 student
5.1% 7.3% 5.5% 2.4% 1.3% 7.9%
21n sample: 400
RESEARCH RESULT (SCHOOL ENVIRONMENT)
99.8%
91.5%
98.3%
97.5%
95.0%
98.5%
97.0%
98.8%
99.3%
99.5%
99.8%
87.3%
94.5%Important Not Important
Toilet cleanliness
Modern structure
Far from industries area
Far from railways
Far from crowded street
Large yard
Indoor sport hall
Garden and trees
lots of bins
Cozy library
Canteen cleanliness
AC in classroom
One student have one table (not a shared table)
22n sample: 400
RESEARCH RESULT (COST PER MONTH)
7.3%
27.8%
26.8%
15.8%
5.8%
5.5%
4.3%
1.3%
0.5%
1.5%
3.8%
0 - 50.000 per month
50.001 - 150.000 per month
150.001 - 300.000 per month
300.001 - 500.000 per month
500.001 - 800.000 per month
800.001 - 1.200.000 per month
1.200.001 - 2.000.000 per month
2.000.001 - 3.000.000 per month
3.000.001 - 5.000.000 per month
5.000.001 - 10.000.000 per month
> 10.000.000 per month
54.6% of parents agree the ideal cost are in range 50.001 to 300.000 per month.
23n sample: 400
RESEARCH RESULT (COST PER MONTH BY AREA)
Area Education
Jabodetabek Jawa Luar JawaElementary
SchoolJunior High
SchoolSenior High
School
0 - 50.000 per month 5.1% 6.7% 10.1% 8.7% 2.6% 5.3%
51.000 - 150.000 per month 22.4% 35.8% 18.3% 30.1% 22.4% 21.1%
150.001 - 300.000 per month 28.6% 24.9% 28.4% 26.2% 32.9% 18.4%
300.001 - 500.000 per month 16.3% 11.4% 22.9% 14.7% 18.4% 18.4%
500.001 - 800.000 per month 11.2% 4.7% 2.8% 5.9% 5.3% 5.3%
800.001 - 1.200.000 per month 7.1% 3.6% 7.3% 4.2% 6.6% 13.2%
1.200.001 - 2.000.000 per month 3.1% 5.7% 2.8% 3.5% 5.3% 7.9%
2.000.001 - 3.000.000 per month 2.0% 0.5% 1.8% 0.3% 3.9% 2.6%
3.000.001 - 5.000.000 per month 0.0% 1.0% 0.0% 0.7% 0.0% 0.0%
5.000.001 - 10.000.000 per month 1.0% 1.6% 1.8% 1.7% 1.3% 0.0%
> 10.000.000 per month 3.1% 4.1% 3.7% 3.8% 1.3% 7.9%
0 - 50.000 per month 5.1% 6.7% 10.1% 8.7% 2.6% 5.3%
24
n sample: 400
RESEARCH RESULT (PARENT’S PLAN)
35.3%
64.7%
Sekolah swasta Sekolah negeri
Sekolah Swasta Sekolah Negeri
Are
a
Jabodetabek 43.9% 56.1%
Jawa 28.5% 71.5%
Luar Jawa 39.4% 60.6%
Edu
cati
on
Elementary School36.0% 64.0%
Junior High School38.2% 61.8%
Senior High School23.7% 76.3%
Most of parents are willing to presenting their children to state school (sekolahnegeri). But private school is quite interesting for parents who live in Jabodetabek
25
n sample: 400
RESEARCH RESULT (PRIVATE SCHOOL COST)
88.5%
11.5%
Yes No
4.5%
12.1%
20.6%
16.1%
11.9%
12.4%
6.8%
5.9%
3.1%
4.5%
2.0%
0 - 50.000 per month
51.000 - 150.000 per month
150.001 - 300.000 per month
300.001 - 500.000 per month
500.001 - 800.000 per month
800.001 - 1.200.000 per month
1.200.001 - 2.000.000 per month
2.000.001 - 3.000.000 per month
3.000.001 - 5.000.000 per month
5.000.001 - 10.000.000 per month
> 10.000.000 per month
88.5% of parents agree that private school is more expensive than state school, however 36.7% of parents agree the ideal cost are in range 150.001 to 500.000 per month.
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