Economic Prosperity Strategy2012-16
Rebeccah Lowry
DEVELOPING THE STRATEGY
• Results Based Accountability (April 2011)• Emerging Themes• Workshop with Partners/Stakeholders (June
2011)• Strategy Development (July – September 2011)• Consultation September – (December 2011)• Adoption January 2012
ECONOMIC PROSPERITY
WEALTH
INVESTMENT
EMPLOYMENTQUALITY OF LIFE
PLACE
• Increase value of land and commercial property
• Increase investment in Physical Regeneration
• Increase spend on Tourism
• Increase footfall in Wrexham Town Centre
BUSINESS
• Increase New Business Starts in Wrexham County Borough
• Increase occupancy of markets and commercial property
• Increase inward investment enquiries and number of new businesses in Wrexham
PEOPLE• Reduce youth unemployment
• Reduce economic inactivity
• Increase household income
• Decrease household costs
• Increase the capacity of the community sector
PROFILE• Position Wrexham as a creative, forward thinking ‘place
of the future’• Project Wrexham as a place of opportunity – a place
where things are happening. • Target marketing at high quality businesses wherever we
can• Build closer links with key politicians and civil servants in
central government with the ability to attract overseas investment
• Embrace modern and futuristic marketing techniques and language, using 2011 city status bid as a blueprint
ECONOMIC PROSPERITY Wrexham County Borough is a place where….
PLACE
…people want to live, work, visit and invest.
Physical Regeneration PlanWorld Heritage Site Tourism Development PlanDestination Management Plan
BUSINESS
…Businesses can locate and grow.
Small Firms Plan
Assets and Facilities Management Plan
Business Support Plan
PEOPLE
…people can prosper as individuals and within their communities.
Community Regeneration Plan (incl. Communities First)
Rural Development Plan
Employment Plan
Financial Inclusion Action Plan
Strategies and Plans in place to deliver the priorities of the Economic Prosperity Strategy
PROFILE – WREXHAM TOMORROWMarketing and Communications Plan: - Events PlanInward Investment PlanTown Centre PlanWHS (Tourism)