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ECONOMIC ANALYSIS OF
Arun Icecreams
Presented
by
Vignesh.C
(1491054)
Stealth
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INTRODUCTION & HISTORY
OF THE COMPANY Arun Icecream was established in the year 1970
under the name M/s.CHANDRAMOHAN & CO., for
the manufacture and sale of Ice Creams and Milk
and Dairy based Products .
The business grew rapidly and the Firm's turnover
increased from Rs.1.00 lakh in 1970 to Rs.29.52
lakhs in the year 1986.
In 1987, Mr. R.G. CHANDRAMOGAN allowed the
Company to register the Brand Name "ARUN
Icecream"
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The Company has changed its Name to HATSUN
MILK FOOD PRIVATE LIMITED and Certificate to
this effect was obtained from the Registrar of
Companies, Tamil Nadu, Madras on 07.08.95 and
subsequently converted into Public Limited
Company
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FOUNDER OF ARUN-
ICECREAM
R. G. Chandramogan is the chairman and managing director of Hatsun Agro Product Ltd, which is the manufacturer of branded milk and ice cream and the largest private dairy in India.
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His family sold some property for 13,000
rupees with which he started RG
Chandramogan & Co in 1970.
In 1986, RG Chandramogan & Co the firm was
established as ‘Hatsun Agro Products Ltd’.
His son C. Sathyan has been named executive
director of Hatson Agro since 2002
He is one of the first generation of
entrepreneurs from Sivakasi.
He is one among the 41 Indian Billionaires
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WONDERS OF ARUN ICE
CREAM In just over four decades has become India's
largest private sector company in the Dairy
Industry.
Dairy ingredients exported to 38 countries in the
American, Middle East and South East Asian
Markets
Holds various Quality Standard Certifications
including the prestigious ISO 9001 & ISO 22000
Producing and marketing a wide range of Dairy
Products – Dairy Whitener, Skimmed Milk Powder,
Agmark Certified Ghee, Butter, Cooking Butter,
Milk, Varieties of Curd, Paneer and Buttermilk
through the Brand Hatsun Milk & Milk Products.
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PRODUCT PROFILE
ROYALS EXOTICS
DELIGHTSCUPS
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PROMOTERS OF ARUN ICE-
CREAM
Chairman & Managing Director
Mr.R.G. Chandramogan
Mr.K.S. Thanarajan
Joint Managing Director
Mr.C. Sathyan
Executive Director
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ORGANISATION CHART
CEOCEO
Director
HRM
Joint
Managing
Director
Executive
Director
Manager
Finance
Sub
Ordinates
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FINANCIAL STATUS
The company's sales have grown from INR
2127.30 lakhs in 1997-98 to INR
160470.90 lakhs in 2011-12.
The equity base with reserves stand
at Rs.10771.49 lakhs and gross asset base stand
at INR 54865.30 lakhs.
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SHARE DETAILS
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SHARE VALUE
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BALANCE SHEET
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REASONS FOR THEIR
SUCCESS Ideal and convenient location
Well-decorated parlours where cleanliness given
top priority
Regular maintenance of freezer to keep them
functioning at optimum levels
Courteous and unmatched service
Knowledge of product/variety among the staff
Ability to understand customers' needs so as to
satisfactorily cater to their tastes
Novel and innovative promotions
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SWOT ANALYSIS
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STP
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Competitor
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