Download - Ecommerce World, WooCommerce
WooCommerce
• Giovanni Cappellini (@quacos)
The web and me
• Born in 1982
• One man digital agency
• Sysadmin by incident
• Currently in love with web marketing
Ecommerce and me
• In 2005 I created an object-oriented ecommerce platform with PHP
• 6 months of development to manage 10k products, with their discounts
Ecommerce and me
• Almost 10 years of production
• Maybe one of the first implementation of AJAX backend in Italy (thanks @antirez)
Ecommerce and me
• Hardcoded VAT: I thought that it was not going to change, but it changed
• Payment gateway: I thought that it was going to change, but it didn't change
WordPress
• “People doesn’t use tools like joomla or wordpress because they’re free as in freedom, but because they’re gratis.”
• “Wordpress leads the cheap web because it comes with thousand of free (beers) plugins you (or your webmaster) can click-install.”
The cheap web era
• “In the market of lemons (the cheap web) end users are not able to understand security and anyway it would be too much expensive for them to implement”
• “Programmers developed the habit of patching the source code in a huge spaghetti code mix of contents and presentation stuff.”
Jigoshop
• In 2011, Jigowatt Ltd creates Jigoshop, “A WordPress eCommerce plugin that works”
• Jigoshop actually works, and can be expanded to do more, too.
Jigoshop
• Woothemes falls in love with Jigoshop, but daddy doesn't allow them to marry
• So Woothemes hires Mike Jolley and Jay Koster to create a fork
Mike Jolley (@mikejolley)
James “Jay” Koster (@jameskoster)
The fork
Jigoshop
WooCommerce
• The world's favorite eCommerce solution that gives you complete control to sell anything. Get started today for free.
• P.S. WooThemes now belongs to Automattic, the corporation behind WordPress.
WordPress
• You have to know the basic concepts of WordPress, aka pages, themes and plugins
• You will have to deal with “WordPress famous 5 minutes installation”
Technologies
• The classical LAMP stack we love to hate, also with tons of jQuery scripts
• The software is smart enough to suggest you server adjustments
System status
System status
The wizard
● The wizard takes you through all steps necessary to set up your store and be ready to accept payment.
● They really want to make it easy. Look mum, no developer!
The theme
● Storefront is the “official theme”. Mainly used when you have to exclude theme issues.
● Many themes are free. Premium ones sold at roughly 60$ on ThemeForest by Envato.
Features
● Lots of “hooks” to customize everything● The best mileage the poor man can achieve● But you can monitor your store with an iOS app
The bad parts
● Conflicts between theme and a plugin, or between a plugin and another plugin
● Many users around imply security issues: updating is quite easy (you didn't change core files, right?).
Extensions
• There is a plugin for that
• Free plugins are available at wordpress.org
• Premium plugins are available at CodeCanyon by Envato
Production
• You simply install WooCommerce, themes and plugins through WordPress
• 128M ought to be enough for anybody
• WooCommerce and W3 Total Cache play nice together
Use cases
• The Spectator Shop
• Muraro Vini
Links
• https://it.wordpress.org/plugins/woocommerce/
• https://www.woothemes.com/woocommerce/
• http://www.rubbo.li/post/2015/12/the_era_of_the_cheap_web/