#schoolweb
July 18, 2012 • 2 pm ET
Follow @monetate on
Audio: Use your microphone and speakers or call in using your telephone.Phone Number: (646) 558-2121Webinar ID: 313-273-499
School Is Now In Session
#schoolweb
Tips for Webinar Attendees• Audio problems? Click the “Problem Dialing In” link or switch to the webinar phone bridge and make sure your phone is muted.
• Use the “Question” box within GoToWebinar to ask a question or use the webinar hashtag #schoolweb.
• A recording of the webinar with the slide deck will be available at monetate.com/webinars within 1 or 2 business days.
School Is Now In Session
Brett BairSenior Director of Strategic ServicesMonetate
Rojeh AvanesianVice President of Marketing & AnalyticsPriceGrabber
School Is Now In Session
#schoolweb
Rojeh AvanesianVice President of Marketing & Analytics@pricegrabber
School Is Now In Session
#schoolweb
School Is Now In Session
#schoolweb
• PriceGrabber is a leader in comparison shopping with more than 50MM products in its catalog aggregated from 11K merchants and sellers.
• Powers +500 comparison shopping sites such as Yahoo, Pronto and Bing.• Content is exposed to over 100MM visitors per month through its owned and operated sites and syndication network.
• With its massive reach, PriceGrabber is uniquely positioned to analyze shopping trends, purchasing behavior, and product pricing.
• PriceGrabber actively conducts consumer surveys and is able use survey results to forecast trends and provide industry analysts, consumers and retailers insight into online shopping behavior and consumer sentiment.
School Is Now In Session
#schoolweb
Back-to-School Shopping Forecast 2012Almost half of consumers plan to spend more money this back-to-school shopping season
Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012), 1,509 U.S. Online Shopping Consumers.
School Is Now In Session
#schoolweb
Back-to-School Shopping Forecast 201263% of consumers plan to spend up to $500 on back-to-school shopping
Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012), 1,509 U.S. Online Shopping Consumers.
63% of consumers plan to spend up to $500 this back-to-school shopping season (compared to 48% in 2011).
20% plan to spend between $500 and $1,000this year vs. 17% in 2011.
School Is Now In Session
#schoolweb
Back-to-School Shopping Forecast 2012School supplies and clothing top consumers’ back-to-school lists
Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012), 1,509 U.S. Online Shopping Consumers.
School Is Now In Session
#schoolweb
Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012), 1,509 U.S. Online Shopping Consumers.
Back-to-School Shopping Forecast 2012
School Is Now In Session
#schoolweb
Back-to-School Shopping Forecast 201279% of back-to-school shoppers will shop online
Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012), 1,509 U.S. Online Shopping Consumers.
When PriceGrabber survey respondents were asked to select the method in which they plan to purchase back-to-school items this year, 79% indicated they plan to shop online compared to 69% in 2011.
School Is Now In Session
#schoolweb
Back-to-School Shopping Forecast 2012Consumers plan to use mobile phones to shop
Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012),1,509 U.S. Online Shopping Consumers.
When asked if they are planning on doing any back-to-school shopping from their mobile phone, 14% of respondents said they plan to do so.
37% of PriceGrabber survey respondents plan to compare prices from their mobile phone while in brick-and-mortar stores this back-to-school shopping season.
School Is Now In Session
#schoolweb
Back-to-School Shopping Forecast 2012Free shipping and sales entice back-to-school shoppers to buy
Source: PriceGrabber.com Back-to-School Shopping Forecast Survey 1 (May 22 - June 5, 2012),1,509 U.S. Online Shopping Consumers.
School Is Now In Session
#schoolweb
Back-to-School Shopping Forecast 2012
School Is Now In Session
#schoolweb
Contact info:
Public [email protected]
Business [email protected]
thank you
Rojeh AvanesianVice President of Marketing & Analytics@pricegrabber
#schoolweb
Brett BairSenior Director of Strategic Services@monetate
School Is Now In Session
#schoolweb
School Is Now In Session
#schoolweb
School Is Now In Session
Your Course Curriculum for Today
• Prep
• Ace Your Offers
• Graduate to the Next Level
#schoolweb
School Is Now In Session
Prep: Keywords are KingLook for any back-to- school terms that visitors use when searching your website to see when the season starts for your shoppers so you can respond at the right time.
#schoolweb
School Is Now In Session
Prep: Look at Website BehaviorLook for trends in behavior that can clue you in to what’s important to your visitors.
• Are visitors looking for specific products?
• Do they spend more time on product pages as they compare prices?
#schoolweb
School Is Now In Session
Prep: Think Beyond AugustOnce you uncover back-to-school activity and trends, plan to market to this segment of shoppers through the end of September.
#schoolweb
School Is Now In Session
Ace Your Offers• Run targeted campaigns.
• Make deals easy to find.
• Leverage tax-free specials.
• Launch flash sales.
#schoolweb
School Is Now In Session
Targeted Campaigns
#schoolweb
Easy to Find Deals
School Is Now In Session
Leverage Tax-Free Specials
Great resource: Federation of Tax Administrators Website
taxadmin.org/fta/rate/sales_holiday.html
#schoolweb
School Is Now In Session
Launch Flash SalesOffer special offers for a limited time on popular back-to-school products.
Daypart campaigns, i.e., a special lunchtime sale.
#schoolweb
School Is Now In Session
Graduate to the Next Level• Use lightboxes
• Drive in-store traffic
• Watch your language
• Merchandise:
Product recommendationsProduct badgingEndcaps
#schoolweb
School Is Now In Session
Graduate to the Next Level
#schoolweb
Simple language changes can have a big impact on key performance indicators, such as email sign-ups, add-to-cart rates, and conversions!
School Is Now In Session
Graduate to the Next Level
#schoolweb
• Product recommendations• Product badging• Endcaps
thank you
Brett Bair@monetate
#schoolweb
Senior Director of Strategic Services
Follow @monetate on
Questions & Answers
School Is Now In Session
#schoolweb