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- 1. *Benchmark:USAeComBuyingPrefsbyZip %TotalSegment Code ZipCodeCount 1GreatCatalog 2GoodCatalog 3LeansCatalog 4LeansOnline 5GoodOnline 6GreatOnline GrandTotal 1,8604.4% 4,77811.3% 21,34050.6% 8,88221.1% 3,5598.4% 1,7734.2% 42,192100.0% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% PctofAllZipCodes 1GreatCatalog 2GoodCatalog 3LeansCatalog 4LeansOnline 5GoodOnline 6GreatOnline 21,340 1,860 4,778 8,882 3,559 1,773 29%ofallZipsinUSAPreferBuyingOnLineorByCatalog.71%PreferOtherChannels AboutTableaumaps:www.tableausoftware.com/mapdata USA:W estisMostlyCatalog.NortheastisOnline&Catalog. eComBuyingPreferenceExternalBenchmarks: Peoplein15%ofallzipcodespreferbuyingviaonline.Theyspendmoreperpersonthanaverage.(Segs.1&2) Peoplein13%ofallzipcodespreferbuyingviacatalog.Theytoospendmoreperpersonthanaverage.(Segs.5&6) Peoplein72%ofallzipcodespreferbuyingviasomeotherchannel.Theyspendlessthanaverage.(Segs.3&4) ESQUnlimited--AnalysisInsightAction!Wanttogofromdatatoaction? [email protected] Actions: Allocateandalignyourmarketingspendbybuyingpreferencetothebest buyingzipsinthisbenchmark;Segs.1&6. Ifyoursalesarelowinthebestzipsinbenchmark,thenthosezipsare lowhangingfruittoincreasesales;Segs.1,2,5,&6. Don'tspendresourcestryingtosellonlineorbycatalogtoSegs.3&4. AboutTableaumaps:www.tableausoftware.com/mapdata MetroPhilly:BestOnlineSalesinHighIncomeZips HouseholdEffectiveBuyingIncome(2009median) 0to33,000 33,000to38,500 38,500to43,800 43,800to51,700 51,700to276,000 ClicktohighlightbySegment 6GreatOnline 5GoodOnline 4LeansOnline 3LeansCatalog 2GoodCatalog 1GreatCatalog
