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El Camino CollegePublic Relations & Marketing DepartmentAdvertising/Marketing Campaign
Fall 2016 Enrollment
WEBSITE CLASS SCHEDULE NEWS RELEASE
Objectives:To promote El Camino College studentsuccess; to increase enrollment and awareness through messaging and continued branding of the college in the community.
Audience:High school students, graduates and their parents; current students; potential students; community leaders/in� uencers; and the general public.
ONLINE SOCIAL NETWORKS: Facebook, Twitter, Instagram, YouTube, Flickr, and SnapChat
FREE MEDIAEl Camino College website, community newsletters, electronic signboard, class schedules,
catalog, online social media outlets, online newsletters, and news releases
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COMMUNITY NEWSLETTER
WEB PAGESOCIAL MEDIA GRAPHICS
FREE MEDIA (continued)
CATALOG
STUDENT COMMUNICATIONS VIA EMAIL
POSTCARDS
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RADIO ADVERTISING:Audio/broadcast and online banner ads:
KNX 1070, KIIS FM, and Pandora
PRINT AD:
PAID MEDIAEl Camino College bus ads, print ads, Facebook ads, Twitter Card ads, radio ads, and movie theater ads
Directed Web Page
BUS ADS
EL CAMINO COLLEGE
We Saved You A Seat!WWW.ELCAMINO.EDU/FALL MyECC100s of Classes Added! | Only $46 Per Unit! | Apply & Register Today!
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MOVIE THEATER ADS (On-Screen & Online): Del Amo 18, Galleria South Bay 16,
Promendade 13, and Rolling Hills 20
FACEBOOK PAID ADS INSTAGRAM PAID ADSTWITTER PAID ADS
PAID MEDIA (continued)
ONLINE NEWSPAPER ADSEasy Reader, Beach Reporter & Daily Breeze – homepage and banner ads