Brand Unique Selling Proposition (USP) Concept & Examples*** NOTE: ALL LINKS SAFE TO OPEN & DOWNLOAD … NO VIRUS OR SECURITY THREATS ***

DEFINITION:https://en.wikipedia.org/wiki/Unique_selling_proposition http://www.entrepreneur.com/encyclopedia/unique-selling-proposition-usp

VIDEOS:https://www.youtube.com/watch?v=gs3j3KbZMUw https://www.youtube.com/watch?v=yrJTLyUDluw

METHOD OF COMPOSING “USP” FOR BRAND:http://www.marketingdonut.co.uk/marketing/marketing-strategy/branding/developing-your-usp-a-step-by-step-guide

REAL WORLD EXAMPLES OF EFFECTIVE BRAND “USPs”:https://fizzle.co/sparkline/10-examples-of-killer-unique-selling-propositions-on-the-web

DIAGRAMS 1ST ”Value Proposition” (Compose Brand Internally) 2nd “USP” (Communicate Brand Externally)