eBOOK UXBringing User Experience Knowledge Into the Picture

ebookcraft

Toronto—March 5, 2014

Foxpath IND :: Anne Kostick

What Is UX?

Research and design aimed at making the user’s experience of a product, process or service better.

UXK= UX Knowledge

A Fast UX History

UX: User experience

UXD: User experience design

Experience design

User research

Usability

UI: User Interface design

Interaction design

Human factors

Ergonomics

HCI: Human computer interaction

The Machine Age

Human Factors

Complexity can be dangerous People come first.

Don Norman

Uxers from Everywhere

Social SciencePsychology, Anthropology, Sociology

DesignIndustrial, Interactive, Graphic

EngineeringSoftware dev, Mechanical

DevelopmentProduct dev, Editorial dev

ProductionProduct management, Project management

UX in Publishing

Discoverybuying, browsing

Device using, managing

Reading start to finish; searching, finding, saving, marking

A Fast History of the Book

Codex established between 100 – 300 CE

Movable type 1455 (Germany)

1377 (Korea)

Illustrations 1461 (Germany)

InnovationsTable of contents [c 100]

Spaces between words [c 700]

Margins [1400s]

Bookmarks [c 1590]

Pagination [c 1590]

Indexes [1600s]

Footnotes [1600s]

Color ink

Table of illustrations

Card page

Appendix

Thumb tabs

Edge color

Spine printing

Book = Object

1870 2013

Enter Digital• Digital removes the object

so well developed over 1500 years of use.

• There’s no “there” there

• Digital undermines the behaviors and processes readers know.

DIGRESSION: Rename the Book!

… the codex, the format, the object

… the intellectual property; the meaning of the text, behind the letters on the

page

Then there’s … … the experience

Book Design / UX Design

• Book design takes existing graphic elements to create the known page/volume, visually. Use is understood.

• UX design uses graphic elements, among other elements, to create the reading experience.

The UX Cycle

ITERATE

OBSERVE

IDEATEPROTOTYPE

TEST

UX Tool Kit (partial)• Observation

• Survey/Questionnaire• Comparative Assessment• Bug List/Wish List

• Ideation• Mental Models• Drawing/Sketching• Workshop/Brainstorm sessions

• Prototyping• Paper• Files• Templates

Special E-book Kit

Research and testing

Not You

Not your work colleagues, either

Design and Ideating

Use your customers’ strengths, i.e., verbal skew

Use your product’s strengths, i.e., each book is unique.

Protyping and Iterating

Paper is perfect!

Files are flexible!

RULE OF 5

Five research subjects in a study will yield 85% of the information you need for UX design.

GOGGLES

User Research

Ask Questions

“He just got tired of his Kindle.”

“After a day at the office, staring

at a screen seemed too much like work.”

“I kept losing my place. If I wanted

to remind myself about a character,

I couldn’t go back.”

“I missed the feel of a book.”

Observation• Set up a task and a goal

• Ask subject for feedback afterward

SubjectObservers

Gather Information

Comparative Assessment

examine features of other products

Bug List

what things do users dislike?

Wish List

what do they wish the

product could do for them?

Observer’s notes

Ideate

Prototype and Test

Parts of a Book

Ideas from Everywhere

Dimensional Navigation?

My Library

Dimensional Location?

Findings: What Do Readers Want?

• Flow• Serendipity• Transparency• Simplicity• Orientation in space

Betterment!Use UXK

Change goggles

Iterate often

Use e-books’ advantages

Join the evolution of digital reading

For recommended reading and online resources, email me: anne@foxpath.com