Easy Steps to Create Your Online Reputation

Know Yourself!

What are you passionate about?

What makes you the BEST?

• Ask friends, family, coworkers, colleagues

• Review performance reviews• Review customer testimonials or letters of thanks• Review recommendations

What problem do you solve?What do you do?

What are your personal characteristics?

Who is your target?• Company?• Industry?• Department?• Customers?

Who will benefit from your service?

Value Proposition

I help____________________________ (target audience)

by ______________________________ (personality trait)

_________________________________ (problem you solve)

What is your unique promise of value?

• Price• Time• Convenience• Functionality• Originality

What problem to do you solve?

How do you make a difference in the

world?

How do you meet/exceed

needs?

• Access• Security• Emotion• Ethics• Reputation

• Style• Benefit• Effort• Ease

• Clear – be clear about who you are and who you are not.

• Consistent – share across all communications vehicles.

• Constant – always be visible to your target audience.

Hubs and Feeds

Hub

Build It!

Brandyourself.com 2012

Would you rather see this…

Or this…

Constantly grow your network

Engage in Discussions

Nurture your network

A Rocking Company Page

Hint: Blogs act very much like websites and could be used as a Hub. (hint, hint)

Zerply.com

Flavors.me

About.me

• Comment on popular blogs• Comment on Open LinkedIn groups• Write an Amazon book review• Become active on Twitter or

Google+

Holy Cow! How Much Time Does this Take?

30 minutes each day

– Participate in discussions on LinkedIn– Comment on one blog post per week

– Share interesting industry news– Add new people

Time Saving Tools

Monitoring Tools