Download - e-Miles Media Kit Presentation
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.© 2010 e-Miles, LLC
Driving Measurable Engagement
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.
© 2010 e-Miles, LLC 2
What is e-Miles?
A revolutionary new advertising channel that provides measurable engagement with America’s most coveted consumers …
allowing advertisers to interact with the right consumers, at the right time, sending the right message
Guaranteed.
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.3
A Revolutionary New Advertising Opportunity
e-Miles® is a revolutionary Site where advertisers pay for “engagements,” not just for impressions
Unprecedented access to members of the nation’s most coveted consumers-- frequent airline travelers
Members are rewarded for viewing and responding to the advertiser’s message
Unmatched response rates
Reach targeted consumers
Secure “actionable feedback” from consumers
e-Miles® is a revolutionary Site where advertisers pay for “engagements,” not just for impressions
Unprecedented access to members of the nation’s most coveted consumers-- frequent airline travelers
Members are rewarded for viewing and responding to the advertiser’s message
Unmatched response rates
Reach targeted consumers
Secure “actionable feedback” from consumers
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.
© 2010 e-Miles, LLC 4
Partnering with Premier Loyalty Programs
e-Miles is partnering with many of the world’s leading travel industry programs to enroll members in a program that lets them earn their favorite reward currency for engaging with advertisers and reacting to offers
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.5
The Demographics of the e-Miles Member
Members are some of the world’s most attractive consumers
Median HH income $100K 75% homeowners 95% college educated 70% professionals 52% women
Self reported data allows delivery of only relevant messages
Geography Demographics Advertising category interests Hobbies and interests Life Events Future purchase intention
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.
© 2010 e-Miles, LLC 6
e-Miles’ Advertisers
e-Miles has served over 2,000 campaigns for some of America’s most respected brands
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.
© 2010 e-Miles, LLC 7
How e-Miles Works:
Member Selection and Participation
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.
© 2010 e-Miles, LLC 8
Member Participation Begins with an Invitation
Airlines and hotels are inviting millions of their loyalty program members to join e-Miles and earn more of their favorite loyalty currency just by viewing and responding to marketing messages
Result: Almost 2 million consumers have joined
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.
© 2010 e-Miles, LLC 9
Members Complete a Rich Profile at Enrollment
300+ data points are collected at enrollment, including demographics, psychographics, purchase habits, lifestyle and personal interests
Members specify how often they want to receive e-mails
Result: Members are sent only relevant marketing messages and only as many as they want
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.
© 2010 e-Miles, LLC 10
How e-Miles Works:
Member Experience and Engagement
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.
© 2010 e-Miles, LLC 11
Members Receive a Weekly e-Reminder
Weekly e-mails remind the member of new earning opportunities, which can be explored at the members’ convenience
Solo e-mail messages can also be sent to members willing to receive additional e-mail
Result: Online advertising that doesn’t annoy members with a barrage of unwanted e-mail, marrying e-mail with a personalized ad portal
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.
© 2010 e-Miles, LLC 12
Offers Are Presented in a Personalized Home Page
STEP ONE
Targeted member chooses ad
Each member has a personalized home page, or AdGateway ®, where relevant ads are delivered based on the member’s profile data
Only members interested in your promotion will engage
STEP ONE
Targeted member chooses ad
Each member has a personalized home page, or AdGateway ®, where relevant ads are delivered based on the member’s profile data
Only members interested in your promotion will engage© 2006 – 2010 e-Miles LLC. All rights reserved. U.S. Patent Pending. e-Miles LLC is the owner of this website's
trade dress, including the overall look and feel, design properties, distinctive color combinations, typography, graphic designs, and imagery.
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.
© 2010 e-Miles, LLC 13
Member Selects Ad and Clicks to View Message
STEP TWO
Member interacts with your brand message
Member who has chosen your ad will be taken to the ad page for interaction and consideration
Members can view ads in multiple formats—from simple HTML to rich media and TV spots
STEP TWO
Member interacts with your brand message
Member who has chosen your ad will be taken to the ad page for interaction and consideration
Members can view ads in multiple formats—from simple HTML to rich media and TV spots
Note: Continue button will go live only after user has interacted or viewed message in its entirety
Note: Continue button will go live only after user has interacted or viewed message in its entirety
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.
© 2010 e-Miles, LLC 14
Member Clicks to Advertiser’s Landing Page
STEP THREE
After viewing ad, member clicks through to advertiser’s landing page or micro-site
Once on the advertiser’s website, member can view message in more detail and/or respond to specific call to action
STEP THREE
After viewing ad, member clicks through to advertiser’s landing page or micro-site
Once on the advertiser’s website, member can view message in more detail and/or respond to specific call to action
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.
© 2010 e-Miles, LLC 15
Member Answers Customizable Feedback Questions
Engagement is complete and ad fees apply only after member submits a completed question page
Engagement is complete and ad fees apply only after member submits a completed question page
STEP FOUR
Member Provides Feedback by answering a few customized questions
Questions can be customized for the message, the advertiser, or purchase intentions.
STEP FOUR
Member Provides Feedback by answering a few customized questions
Questions can be customized for the message, the advertiser, or purchase intentions.
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.
© 2010 e-Miles, LLC 16
Customized Campaign Reporting
e-Miles performance reporting includes response metrics and aggregate results of feedback questions
Results can be compared across campaigns and consumer feedback can be used for retargeting members with follow-on offers
e-Miles performance reporting includes response metrics and aggregate results of feedback questions
Results can be compared across campaigns and consumer feedback can be used for retargeting members with follow-on offers
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.17
Audience Size and Effectiveness
e-Miles 2,000,000 Unique Members 24% Average Engagement Rate
480,000 Engagements
$0.50 CPE (cost per engagement) $120,000. eCPC = $0.50
Other Sites 80,000,000 Impressions 0.03% Industry Average CTR
240,000 Clicks
$2.00 CPM (remnant pricing) $160,000. eCPC = $0.67
$8.00 CPM (premium, targeted inventory)
$640,000. eCPC = $2.67
With e-Miles’ rates, advertisers pay only when the consumer spends time with a message. It’s guaranteed. And, it delivers a lower effective cost than impressions.
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.18
Moving Prospects down the Purchase Funnel
e-Miles’ unique engagement and Rewards for Time™ methodologies are effective at every step of the purchase funnel:
CUSTOMERS
Preference/Engagement:
Consideration/Leads:
Product Trial:
Purchase:
Retention/Loyalty:
Brand Awareness:
CustomersCUSTOMERS
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.19
Case Studies
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.20
Product Purchase Case Study
Nordstrom
Engagements:
e-Miles garnered 1,599,893 member engagements with Nordstrom advertising
Purchases:
Nordstrom tracked 3834 unique purchases from e-Miles, resulting in over $650,000 in purchases
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.
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Product Purchase Case Study
Macy’s
Purchases: e-Miles generated $526,547 in sales revenue for Macy’s Online
Impressions: 2,553,830
Clicks: 2,632,389
Orders: 4,670
Average Order: $113
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.
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Sample Member Feedback
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.
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e-Miles Retail Attributes
How interested are you in Shopping?
Please indicate your level of interest in the following category: Fashion - apparel, accessories...
How interested are you in the following categories?
• Formal Wear• Business Casual Wear• Sprots Wear and Active Wear• Children’s Wear• Handbags• Makeup/Skincare
Approximately how much do you spend in a year on apparel, accessories, and beauty / cosmetic products for you and others in your household?
• Shoes• Lingerie• Fashion Jewelry• Fine Jewelry• Fashion Eyewear• Perfume / Fragrance
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.24
Awareness Case Study
Capitol Records: Watch New Artist Video
Sent to:
People very interested in music
Engagement Rate:
26.6% -- Watched 30-second snippet of Eric Church video and provided feedback to Capitol Records.
Interestingly, for 84% of viewers, this was their first exposure to the artist.
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.25
Engagement Case Study
Advil PM
Sent to:
Members interested in personal care
Engagement Rate:
32.8% members viewed
:30 spot and answered questions
surrounding it
Brand Lift:
Increased awareness 25% against control group
Increased purchase intent 44% against control group
Increased brand preference 57% against control group
Sent to: Members interested in personal care
Engagement Rate:32.8% members viewed :30 spot and answered questionssurrounding it
Brand Lift:•Increased awareness 25% against control group•Increased purchase intent 44% against control group•Increased brand preference 57% against control group
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.26
Consideration/Leads Case Study Infiniti: Interactive promotion with brochure sign up
Engagement Rate:
Reached 65,000 potential car buyers (excluding Infiniti owners)
Conversion Rate:
Infiniti received 15,000+ sign ups from qualified buyers (23% Conversion rate)
Next Steps:
Infiniti has committed to future campaigns due to tremendous results
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.27
Product Trial Case Study
Adobe Acrobat Connect
Sent to: Members with sales job title
Engagement Rate:22.1% members engaged with offer
Opt-in Rate:2.9% members downloaded software
Next Steps:Adobe has contracted with e-Miles for additional campaigns
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.28
Retention/Loyalty Case Study
The National Forest Foundation’s Monthly e-Newsletter
Sent to:
Members who have opted in to receive “Tree-Mail”
Follow-up Engagement Rate:
86% of opted-in members read the Newsletter (sent thru e-Miles) and answer questions
60+% continue to be engaged after six months of delivery
Subscribers are becoming donors with a 35% cost for acquisition
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.29
In Summary – e-Miles Critical Points of Differentiation
Real ConsumersAirline invitation enrollment methodology results in real consumers with a built-in trust factor for the channel
Highly Attractive DemographicsFrequent flyers represent some of the most highly sought-after consumers:$100K HHI
Precision Targeting CapabilitiesRewards at enrollment generate detailed profiles on each Member
Web Member Homepage “AdGateway” Technology“Permissive push” overcomes temporal nature of e-mail and e-mail deliverability issues. Allows e-Miles to engineer appropriate response rate.
Revolutionary Response RatesCombination of proven enrollment methodology, precise targeting and desirable currency results in campaign click and engagement rates that exceed 30%, 4X-5X best-in-class
The concepts contained in this presentation are the property of e-Miles, LLC. Duplication or dissemination of the information without the express written consent of e-Miles, LLC. is prohibited.30
THANK YOU!
Casey JensenSales Director214.799.1968