Download - E-Commerce Trends & To-Do - Roelof Jousma
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eCommerce trends & to do’s
Roelof Jousma 4PiR – For Performance in Retail
Seminar OrangeValley18 november 2010
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Roelof Jousma
Retail Strategy “4PiR - For Performance in Retail”
Marketing Supply chain management eCommerce
wehkamp.nl Coopers & Lybrand ShellInformation Technology CRM Marketing Intelligence
Database marketing Social commerce Online MarketingProcess improvement Conversion Content
Marketing accountability Spend to sales leverageOnline reputation management Shopping experience
Stichting FunCare4Kids Vader Volleybal Zeilen
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Serieus, volwaardig, nieuwe pijlerNiet even erbij doen
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Verbind virtuele en fysieke wereld
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Blijven denken vanuit de klant
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Kanalen op elkaar aansluiten
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Zoek de klant op: online aanwezigheid
PrintWebsite
Magazines/ Catalogues
Online Display
Word of Mouth
BlogsRadio
Search
TV
Billboards
MobileDirect Mail
Netwerken
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Maak het gemakkelijk
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Luister naar en reageer op de klant
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Assortiment en prijs
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Distributie naar winkel en/of huisadres
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Content
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Experimenteer!
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Direct Marketing reinvented
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Investeren in mensen en systemen om te blijven versnellen
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ICT eCommerce
snel dynamisch
interactief
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Vertrouwen & Onzekerheid
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Trends en ontwikkelingen
Concurrentie groeit snel en
explosief
Internet is Altijd en Overal
beschikbaar
Klant wordt weer Koning
Multi Channel &
Multi Format
Transparantie over aanbod
Nieuwe Verdienmodellen
door Cocreatie
Nieuw gedrag nodig bij
aanbieders
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Google: Kans en Bedreiging
+/+ -/-
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Vragen? Suggesties? Opmerkingen?
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– +316 266 45 161
– roelofjousma.wordpress.com
• Roelof Jousma4PiR – For Performance in Retail