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E-Commerce
Strategic Management Analysis
By Group 24
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About The About The CompanyCompany
Founded by its namesake in 1993, Cath Kidston is a distinctive British brand British brand best known for its vintage vintage inspired inspired prints and arrays of homeware and fashion homeware and fashion products products .
Outstanding design, the brand is appealing instantly to the world. Rapid growth has encouraged the company to implement e-commerce, enabling better market responses.
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SWOTSWOT Analysis Analysis
StrengthsStrengths WeaknessWeaknesseses
• No need of physical store• No geographic limitations• Low operation costs• Lifestyle Store 24/7• No standing queues• Specialisation• Better customer service• Robust supply chain management
• Virtual Quality• No direct interaction• Easily to compare and walk out• Availability is essential• Payment system is critical• Delay in receiving goods• Shipping cost can increase
product cost
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SWOTSWOT Analysis Analysis
OpportunitiOpportunitieses ThreatsThreats
• Global exposure/expanding• Strong B2B networking• Trend towards internet shopping
• Privacy concerns• Counterfeit• Parallel import
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Five-Forces Five-Forces AnalysisAnalysis
Supplier Supplier PowerPowerBuyer Buyer PowerPower
Competitive Competitive RivalryRivalryThreat of Threat of
SubstitutionSubstitutionThreat of New Threat of New
EntryEntry
Low
Low
Medium
Medium
Medium
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KKey ey SStrategic trategic DDecisionsecisions
‘s Blue OceanBlue Ocean
Vintage, Vintage, Colorful Colorful PrintsPrints
Durable, Durable, Branded Branded ProductsProducts
++
Quality, Fashionable, Quality, Fashionable, Affordable, UniqueAffordable, Unique
SignaturSignature Designe Design++
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KKey ey SStrategic trategic DDecisionsecisions
‘s Blue OceanBlue Ocean
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KKey ey SStrategic trategic DDecisionsecisions
Products offeredProducts offered
MarketsMarketsEntering Entering StrategyStrategySpeed of Speed of EntryEntry
Global Strategic DecisionsGlobal Strategic Decisions
Geocentric Schema
Worldwide
Foreign Direct Investment
Timing Right
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IImplementation mplementation CChallengeshallenges
PPoliticalolitical
EEconomicconomic
SSociologicalociological
TTechnologicalechnological
Regulations, Control & Tax Policy
Pricing, Exchange rate, Credit Availability
Language, Trends & Preferences
System Flexibility & Compatibility, Logistic & Delivery
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ConclusionConclusion
Cath Kidston has implemented e-commerce system to support its rapid market expansion. E-commerce provides considerable advantages leading to significant costs saving, better customer services and business operations.
E-commerce has some drawbacks, but those can be overcome with little efforts.
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RecommendationsRecommendations
More product More product picturespictures
FAQ FAQ && Customer Customer VoiceVoice
Trust Ensuring Trust Ensuring MessagesMessages
Brand Loyalty Brand Loyalty ReinforcementReinforcement
Promotions Promotions && CampaignsCampaigns
Social Media Social Media && Mobile Mobile TechnologyTechnology
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Group 24Group 24L0350RTRT0211L0350RTRT0211 Ms. AigulMs. AigulTanirbergenovaTanirbergenovaL0650RCRC1011L0650RCRC1011 Ms. BenjaluckMs. BenjaluckYuttiseeYuttiseeL0238KEKE1011L0238KEKE1011 Ms. CananMs. CananOzenOzenL0301FKFK0212L0301FKFK0212 Ms. Carole AnnickMs. Carole AnnickSoup MagneSoup MagneL0638DODO1011L0638DODO1011 Mr. ChandraMr. ChandraSinghSinghL0602QCQC1011L0602QCQC1011 Ms. ComfortMs. ComfortNangaNangaL0685RCRC0212L0685RCRC0212 Ms. EdaMs. EdaMadikusnoMadikusnoL0641KOKO1011L0641KOKO1011 Ms. FarminMs. FarminAhmedAhmed