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E-commerce
Chapter 9pp 284-311
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E-CommerceBuyer
1. Search & Identification
3. Purchasing
2. Selection & Negotiation4. Product &
Service Delivery
5. After-sales Service
Traditional Delivery
Electronic Delivery
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1. Searching for Products E-Commerce has revolutionized
the way people shop for products.
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2. Negotiating a Price Revolutionizing the way product
pricing is determined Reverse Auctions Dutch Auctions
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3. Purchasing a Product Revolutionizing how purchases are
processed Completely paperless transaction Instantaneous transfer of funds Real-time reporting
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4. Product & Service Delivery
Amazon.com no distribution centers. no fleet of trucks no warehouses no inventory
Buyer
Amazon.com
Internet
Thomson Publishing
UPS$49
$10
$30 $9
Book
Book
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5. After-purchase “Service” Customers can track package delivery
online. Orders can be cancel or modified on the
fly. Integration: Help desk will know exactly
what computer you purchased. Online retailers can track your purchase
history and can “help” you search for future products.
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Amazing E-Commerce Stories Reuter’s earns over $1 billion in
revenue annually and all they sell is “information” online.
Amazon.com has helped me purchase successful gifts for my wife.
As we speak, online purchases are directly controlling assembly line production for companies like Lockheed Martin.
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Evolution of Web Design In the past, Web Design involved
Learning HTML, creating web pages, etc. Today, Web Design involves
Web Programming and Application Integration
Business Modeling and Re-Engineering On-line Marketing and Advertising
Strategy Graphic Design and Digital Media
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Career Evolution In the past, there was a great
separation between business and technology
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Career Evolution In the past, there was a great
separation Only the large companies developed
custom information systems. Software developers were isolated
from the underlying business processes
Business persons were isolated from the underlying technology.
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Career Evolution Because of e-commerce even small
companies develop custom information systems
Thus, there is a greater need for Marketers, Managers, Accountants, and
Financial Analysts who have a strong understand of web technologies.
Computer Scientist, Programmers, and Web Developers who have a strong understanding of business practices and processes.
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E-commerce scope There are many aspects to buying
and selling and e-commerce impacts all the processes