![Page 1: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/1.jpg)
{E-Cigarettes:
Why the Controversy?
![Page 2: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/2.jpg)
What is an e-cigarette?
What is in the vapor?
E-liquid/E-juice Flavors
Popularity
Federal, State and Local Regulation
Advertising, Marketing & Promotions
Outline
![Page 3: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/3.jpg)
I thought we would just plunge right in as the advertising of these products. It can sometimes be vulgar and sometimes funny but it works! It attempts to push the consumer to be an explorer and an empowered user as you can see from this example and others later in the presentation. E-cigarette and tobacco companies have no intention of getting their customers to stop smoking or vaping. There is money to be had so they’re after it. Make no mistake – this is the same industry that has manipulated, addicted and killed it’s consumers for years.
![Page 4: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/4.jpg)
Murray S. KesslerCEO of LorillardBlu e-cigarettes
![Page 5: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/5.jpg)
Chinese Pharmacist – Hon Lik
Where they began…
![Page 6: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/6.jpg)
The Makings of an E-cigarette
![Page 7: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/7.jpg)
Harmless Water Vapor?
![Page 8: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/8.jpg)
Harmless Water Vapor?
![Page 9: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/9.jpg)
Voltage
![Page 10: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/10.jpg)
RENORMALIZATION
![Page 11: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/11.jpg)
Variety is the spice of life
![Page 12: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/12.jpg)
![Page 13: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/13.jpg)
![Page 14: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/14.jpg)
Flavors
![Page 15: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/15.jpg)
Flavors
![Page 16: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/16.jpg)
![Page 17: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/17.jpg)
Growing Popularity
![Page 18: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/18.jpg)
Getting a slice of the pie
![Page 19: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/19.jpg)
Cessation Tool?
![Page 20: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/20.jpg)
FDA Regulation
![Page 21: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/21.jpg)
IOWA
LAW
![Page 22: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/22.jpg)
State and Local Laws
![Page 23: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/23.jpg)
{ Advertising, Marketing, Promotions
Here we go again
![Page 24: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/24.jpg)
E-Juice Drive-Thru
![Page 25: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/25.jpg)
![Page 26: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/26.jpg)
![Page 27: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/27.jpg)
![Page 28: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/28.jpg)
![Page 29: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/29.jpg)
![Page 30: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/30.jpg)
![Page 31: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/31.jpg)
![Page 32: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/32.jpg)
![Page 33: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/33.jpg)
![Page 35: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/35.jpg)
ReferencesU.S. Food and Drug Administration. “FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. Available at: http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm173401.htm.
US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014.A high-tech approach to getting a nicotine fix, Los Angeles Times
U.S. Electronic Cigarette Statistics [Infographic]. Accessed on 7/10/14 from: http://blog.misticecigs.com/electronic-cigarettes-us-infographic
"Nicotine (PIM)". Inchem.org. Retrieved July 7, 2014
Genetic Science Learning Center. "How Drugs Can Kill".
Mayer B (October 2013). "How much nicotine kills a human? Tracing back the generally accepted lethal dose to dubious self-experiments in the nineteenth century". Arch. Toxicol. 88 (1): 5–7. doi:10.1007/s00204-013-1127-0.
McAuley, T. R., Hopke, P. K., Zhao, J., & Babaian, S. (2012). Comparison of the effects of e-cigarette vapor and cigarette smoke on indoor air quality. Inhalation toxicology, 24(12), 850-857.
Schripp, T., Markewitz, D., Uhde, E., & Salthammer, T. (2013). Does e‐cigarette consumption cause passive vaping?. Indoor Air, 23(1), 25-31.
FDA (4 May 2009). "FDA 2009 Study Data: Evaluation of e-cigarettes". Food and Drug Administration (US) -center for drug evaluation and research. Retrieved 4 May 2009.
![Page 36: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/36.jpg)
U.S. Food and Drug Administration. “FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. Available at: http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm173401.htm.
Farsalinos KE, Romagna G, Allifranchini E, Ripamonti E, Bocchietto E, Todeschi S, Tsiapras D, Kyrzopoulos S, Voudris V. Comparison of the Cytotoxic Potential of Cigarette Smoke and Electronic Cigarette Vapour Extract on Cultured Myocardial Cells. International Journal of Environmental Research and Public Health. 2013; 10(10):5146-5162.
King BA, Alam S, Promoff G, Arrazola R, Dube SR. “Awareness and Ever Use of Electronic Cigarettes Among U.S. Adults, 2010–2011.” Nicotine & Tobacco Research. February 2013; 15:1623-7.
Centers for Disease Control and Prevention. “Electronic Cigarette Use Among Middle and High School Students — United States, 2011–2012.” Morbidity and Mortality Weekly Report. September 6, 2013; 62(35):729-30.
E-cigarettes. American Lung Association Web site. http://www.lung.org/associations/states/oregon/assets/docs/e-cigarette-fact-sheet.pdf. Updated 2013. Accessed 12/25, 2013.
Schripp T, Markewitz D, Uhde E, Salthammer T. Does e- cigarette consumption cause passive vaping? Indoor Air. 2013;23(1):25.
![Page 37: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/37.jpg)
Flouris, Andreas Chorti, Maria Poulianiti, Konstantina Jamurtas, Athanasios Kostikas, Konstantinos Tzatzarakis, Manolis Wallace Hayes, A Tsatsakis,Aristidis Koutedakis, Yiannis. Acute impact of active and passive electronic cigarette smoking on serum cotinine and lung function. InhalToxicol. 2013;25(2):91-101.
Farsalinos KE, Romagna G, Allifranchini E, Ripamonti E, Bocchietto E, Todeschi S, Tsiapras D, Kyrzopoulos S, Voudris V. Comparison of the Cytotoxic Potential of Cigarette Smoke and Electronic Cigarette VapourExtract on Cultured Myocardial Cells. International Journal of Environmental Research and Public Health. 2013; 10(10):5146-5162.
Grana, R, Benowitz, N, Glantz, S. Background Paper on E-Cigarettes Center for Tobacco Control Research and Education, University of California, San Francisco & WHO Collaborating Center on Tobacco Control. Prepared for World Health Organization Tobacco Free Initiative, December 2013.http://escholarship.org/uc/item/13p2b72n
Mehta S, Shin H, Burnett R, North T, Cohen AJ. Ambient particulate air pollution and acute lower respiratory infections: a systematic review and implications for estimating the global burden of disease. Air Qual AtmosHealth. 2013:1–15. Google Scholar
![Page 38: E-Cigarettes - Iowa · PDF file“FDA Warns of Health Risks Posed by E-Cigarettes.” July 23, 2009. ... US Patent 3200819. Smokeless non-tobacco cigarette". Retrieved July 7, 2014](https://reader031.vdocuments.us/reader031/viewer/2022030409/5a93075c7f8b9aba4a8b7fc2/html5/thumbnails/38.jpg)
Fichtenberg CM, Glantz SA. Effect of smoke-free workplaces on smoking behaviour: systematic review. BMJ. 2002;325:188. 126.↵ Tan CE, Glantz SA. Association between smoke-free legislation and hospitalizations for cardiac, cerebrovascular, and respiratory diseases: a meta-analysis. Circulation. 2012;126:2177–2183.
Schripp T, Markewitz D, Uhde E, Salthammer T. Does e- cigarette consumption cause passive vaping? Indoor Air. 2013;23(1):25.
Local news | iowa city press citizen | press-citizen.com http://www.press-citizen.com/article/20130924/NEWS01/130924010/Iowa-AG-Tom-Miller-wants-FDA-ban-e-cigarette-sales-minors?nclick_check=1. Accessed 12/20/2013, 2013.
Chaloupka, F. Tobacco Control Policy and Electronic Cigarettes. Published Online: March 6, 2014.
doi:10.1001/jamapediatrics.2014.349.