Download - E-business in tourism: Mobile devices
UEF // University of Eastern Finland
https://www.youtube.com/watch?v=BROUz8g4LIU
UEF // University of Eastern Finland 9.11.2016 Juho Pesonen 3
Attitude
Tourism online business tools and channels
All competitors are online • expenditure
Home page Basic social media (Facebook)
Digital company • Business depends on technology
Measuring and monitoring effectiveness
Benefits of digital business • Investment
Company strategy • Why do we exist? • For whom do we exist? • What we can offer that no one else can?
Mobile
Segment and market specific channels
TripAdvisor
Real-time customer service
E-commerce and conversion
Youtube Content management strategy
SEO
SEM & SMM
Digital customer experience • Customer point
of view
Mobile application
OTAs
ERP ”Crazy” tests and campaigns
Security
Marketing automation and AI
CRM
UEF // University of Eastern Finland
UEF // University of Eastern Finland
https://flatchat.wordpress.com/2015/05/21/maslows-hierarchy-of-needs-2015/
UEF // University of Eastern Finland
http://neilchughes.com/2014/09/07/smartphones-does-size-matter/
UEF // University of Eastern Finland
Mobile trends
•Constant growth
9.11.2016 Sosiaalinen media / Juho Pesonen 9
http://etfdailynews.com/2015/04/14/themobile-payment-war-with-paypal-and-more/
UEF // University of Eastern Finland
UEF // University of Eastern Finland
Augmented reality
•http://www.youtube.com/watch?v=v1uyQZNg2vE
•http://www.youtube.com/watch?v=IK4-zPD_25U&desktop_uri=%2Fwatch%3Fv%3DIK4-zPD_25U&app=desktop
9.11.2016 Sosiaalinen media / Juho Pesonen 12
UEF // University of Eastern Finland
Over 27% of global online transactions are now on
mobile devices!
https://www.adyen.com/home/about-adyen/press-releases/mobile-payments-index-april-2015
UEF // University of Eastern Finland
Use of mobile devices for travel and tourism? (Beckendorff et al. 2014)
• Information search
•Context specific information
•Personalization
•Social
•Trip management
•Translating
•Buying
•Gamification
•Augmented reality
•Reminisence
UEF // University of Eastern Finland
Mobile for tourism businesses
•Responsive websites.
• It is possible to create content anywhere!
•Employee empowerment.
•Application or good websites?
•Cloud power!
9.11.2016 Sosiaalinen media / Juho Pesonen 15
UEF // University of Eastern Finland
Responsive websites and website analytics
http://responsivetest.net/ https://www.google.com/webmasters/tools/mobile-friendly
https://www.browserstack.com/responsive
UEF // University of Eastern Finland
Tracking visitor flows
http://www.bitkom-bigdata.de/sites/default/files/16.35%20BDS15%20Schlegel%20Swisscom.pdf https://www.youtube.com/watch?v=6yo1K7l1pQ4
UEF // University of Eastern Finland
Redifining customer experience
UEF // University of Eastern Finland
Google Translate
•https://www.youtube.com/watch?v=HNSvgP0vUv8
UEF // University of Eastern Finland
NFC (Pesonen & Horster, 2012)
http://www.traveltechnology.com/2011/02/sentient-things-and-nfc/
UEF // University of Eastern Finland
Facebook messenger
http://www.socialmediaexaminer.com/how-to-use-facebook-messenger-for-business/
UEF // University of Eastern Finland
Cloud-based services
Office 365, SharePoint, DropBox, Google Drive, CRM
UEF // University of Eastern Finland
•Roaming-payments should end in June 2017
•http://europa.eu/rapid/press-release_IP-15-5265_en.htm
Thank you Contact
[email protected] @eppuJ
https://fi.linkedin.com/in/juhopesonen https://uef.academia.edu/JuhoPesonen
https://www.researchgate.net/profile/Juho_Pesonen
www.uef.fi/mot www.uef.fi/tmm
uef.fi