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DYNACAST™DYNACAST
TWO SCREEN INTERACTIVE VIEWING ANDTWO-SCREEN, INTERACTIVE VIEWING AND LISTENING EXPERIENCE FOR TELEVISION AND RADIO
PREPARED FOR:LINKEDIN
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WHAT IS DYNACAST?
ONE TV PROGRAMME – TWO SCREENS
TV PRESENTING BROADCAST CONTENT•TV PRESENTING BROADCAST CONTENT
•PC PRESENTING ADDITIONAL
RELEVANT WEB-BASED INFORMATIONRELEVANT WEB BASED INFORMATION
Complement broadcast content with web content
Create an integrated multi-media experience
Engage viewers with contests, blogs, on-line ordering, surveys, feedback
Provide a synchronized on-air/web sell to advertisers
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THE DYNACAST EXPERIENCE
AUTOMATED AND SYNCHRONISED PLAYOUT OF SUPPLEMENTAL INFORMATION VIA DEDICATED WEB PAGES
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WHY IMPLEMENT DYNACAST?
CAPTURE THE INCREASING NUMBER OF CONSUMERS WHO ENJOY BROADCAST MEDIA WHILE USING THE INTERNET
U i PC
Talking on Phone
Instant MessagingFemaleMaleAll
Sitting Still
Moving About
Using a PC
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Watch Alone
Watch with Others
Source: In-Stat, 2/09
Multitasking While Watching TV by GenderUS market research In-Stat Reed Business Info – March 09
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WHAT IS THE IMPACT OF DYNACAST?
BUILD AND RETAIN AUDIENCE LOYALTY BY PROVIDING
AN ENGAGING MEDIA EXPERIENCEAN ENGAGING MEDIA EXPERIENCEconcurrent online webcast via www.ABCXYZ.COM/live/event :
Backstage Camera during live eventVoting
Different camera angle(s) sports eventsDifferent camera angle(s) sports eventsreal time statistics
Synchronised online chat sessionsy
Programme related €-commerceimmediate conversion
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WHAT’S THE RETURN TO BROADCASTERS?
INCREASE ADVERTISING REVENUE AND DIFFERENTIATE yourself FROM OTHERDIFFERENTIATE yourself FROM OTHER
BROADCASTERS BY OFFERING ADVERTISERSBY OFFERING ADVERTISERS
SYNCHRONISATION OF ON-AIR AD DELIVERY WITH ADVERTISER BRANDED WEB PAGES
INCREASED EFFECTIVENESS AND HIGHER RETURNINCREASED EFFECTIVENESS AND HIGHER RETURN ON INVESTMENT ON ADVERTISING CAMPAIGNS
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WHAT IS DYNACAST’S REACH?
DYNACAST CAN BE IMPLEMENTED SWIFTLY WITH EXISTING TECHNOLOGYSWIFTLY WITH EXISTING TECHNOLOGY
THE LATENT INSTALLED BASE IS HUGE!!!!!TOTAL POPULATION ?? M NUMBER OF HOUSEHOLDS ?? M
TV SUBSCRIPTIONS ?? MBROADBAND CONNECTIONS ?? M PENETRATION ?? %PENETRATION ?? %
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DYNACAST IN EURO’S/DOLLARS/YEN/POUNDS
LINEAR BROADCAST TV PROGRAMME ONLINE SUPPLEMENT n WEB PAGES
TV VIEWERS xDYNACAST POTENTIAL y% (INTERNET PENETRATION)
DYNACAST CONVERSIONy% times x VIEWERS @ n WEB PAGES = z PAGE VIEWS
WEBPAGE: TV PROGRAMME RELATED; ADVERTISER BRANDED/CLICKABLE (INTERACTIVE)
ADDED VALUE PER PROGRAMME:Z PAGE VIEWS TIMES CPM/CPC
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DYNACAST AND THE CONSUMER
TV VIEWER (CONSUMER) CONNECTS TO A LINK ON THE BROADCASTER WEB SITEBROADCASTER WEB SITE
DYNACAST DISPLAYS WEB CONTENT AUTOMATICALLY WEB PAGES AND INFORMATIONAL MESSAGES FROM THE BROADCASTER
CONSUMER MAY SIT BACK AND VIEW THE CONTENT, OR LEAN FORWARD AND INTERACT
CONSUMER MAY PAUSE AND RESUME THE AUTOMATIC PLAYOUT, OPEN THE CURRENT CONTENT IN A NEW TAB, VIEW THE CONTENT HISTORY TO REOPEN PREVIOUSLY DISPLAYEDTHE CONTENT HISTORY TO REOPEN PREVIOUSLY DISPLAYED
CONTENT, OR EMAIL SELECTED LINKS FOR LATER REFERENCE
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TECHNICAL REQUIREMENTS- CONSUMER
ALL A CONSUMER NEEDS, ARE PC, INTERNET ACCESS, AND A BROWSER THAT CAN USE DYNACAST. NO ADDITIONAL HARDWARE OR SOFTWARE IS REQUIRED.
INTERNET BROWSERS TESTED FOR DYNACAST:– APPLE SAFARI
MICROSOFT INTERNET EXPLORER 6 OR 7– MICROSOFT INTERNET EXPLORER 6 OR 7– MOZILLA FIREFOX
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DYNACAST SYSTEM ELEMENTS
Web Server –Web Server browser polls the server for web addresses
Dynacast Producersends web addresses to the server
Dynacast Browser Sessionautomatically loads web pages to consumer’s browser
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TECHNICAL OVERVIEW
• Broadcast Signal UnchangedBroadcast Signal Unchanged• Dynacast Producer Communicates Web
Content to the Web Server• Dynacast Web Session Polls Server• Web Content Displayed On PC
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• Web Content Displayed On PC
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DYNACAST FOR RADIO
DYNACAST COMPLEMENTS RADIO DELIVERED OVER THE AIR, BY SATELLITE AND ON THE INTERNET
AS WITH TELEVISION, DYNACAST ENHANCES AUDIO WITH CONTENT DELIVERED TO THE CONSUMER’S BROWSER
WEB CONTENT IS TIMED TO THE RADIO PROGRAMMING* ARTIST WEBSITE DURING MUSIC* ORDER THE CURRENT SONG* AUDIENCE INTERACTIVE PAGES FOR CONTESTS* AUDIENCE INTERACTIVE PAGES FOR CONTESTS,
REQUESTS, SPONSORSHIP* ADVERTISER WEB SITES AND ORDER PAGES TIMED TO
ON-AIR ADSON AIR ADS
FOR INTERNET-DELIVERED RADIO YOU CAN SURROUND THE AUDIO PLAYER WITH RELEVANT WEB CONTENT
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