By Jose Berengueres. Cannes Lions Creativity Festival. Thursday 10:00AM Jun 25th 2015 IAA Cabana #17 Dutch Design Embassy. 16:9
Dutch/Design ( and How Amsterdam became
the creative hub of Europe )
BOOKS/P
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1.5
2.5
3.2
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How Amsterdam became the creative
hub of Europe.
Explanation in three steps.
1. Conquer the oceans (1602)
2. Conquer England (1688)
3. Conquer the World with pot
3. Conquer the World with pot
4 Contributions of Dutch Design to the
World
“I think you’ve got the wrong idea about going Dutch!”
1. First Stock Exchange 1602
(First to legalize gambling)
LOVE
FORGIVE
NESS
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entr
ic 2
Firs
t to
put f
unct
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befo
re fo
rm
3
Firs
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put f
orm
bef
ore
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tion
4
Firs
t to
put f
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ore
func
tion
4
Q&A!
acknowledgements: Robert Lester (UAEU, UAE), Rehan Syed (RIPE, Netherlands)