Transcript
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Todays Digital Imagery

Past, Present & Future

by DSLR

(Digital Skills LENS report)

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Meet the DSLR team

Marie-Clare

Byard

Jonathan

O’Halloran

Vanessa Breen

Roisin Coyle

Aoife

O’Sullivan

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Presentation overview

The DSLR team choose the digital industry of “imagery - photography”

We have examined the impact past and present of digital Imagery in industry,

apps, society and human interaction, outlining their finds, assumptions and

conclusions.

We have taken a ‘snap-shot’ view of a selection of areas as this topic is so vast.

• Marie-Clare: Introduction & reflection on what photography means to us all

A brief history of photography through personal experience

The impact of digital imagery within industry

• Aoife - Photography in apps, their impact and use

• Roisin - A history of the the selfie - its origin and impact on society

• Jonathan - Citizen journalism, ubiquity and impact of digital image

• Vanessa: The role of digital photography in brand identity

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Take a moment to reflect on your favourite photograph

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Original image captured on

colour slide late 1970’s

Now, colour re-worked & archived

digitally to share

Gathered dust in a slide box for

30 years...

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Images downloaded from a facebook account

Phoenix Park, 2011

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“Photographs are made, not taken”. John Hinde

Quote from RTE TV show

Art Attacks

first broadcast 7-3-1994.

Currently available on RTE player

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My first selfie, St. Patricks day 2014

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….from glass photographic plate

to digital images, shared globally

90-years later….

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Image capturing the first car in Co. Tipperary -

taken on glass photographic plates, early 1900s

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The first car in Tipperary

Éamon de Valera out for a cycle from school in Cashel

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Google maps - street views

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The impact of digital photography

for photographers

• The biggest advantage for photography going digital has been the saving

of time and money

• Time saved on processing film, darkroom expenses, printing, dispatch

costs of getting image to publications

• Speed at which an image can go to press

• Older photographers who did not adapt to digital got left behind

• opyright - There is no respect for copyright, no one buys an image

any more, they just take it from the internet - loss of income

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The impact of digital technology for graphic designers

• TIME - Speed of getting job to press

• cost of printing decreased with the advent of digital printing

• Access & sourcing images is so much faster, hours rather

than days

• Flexibility, you can now work from anyway, once you have

access to good broadband speeds

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The Rise of the Selfie

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● The idea of the selfie has

been around for some time

● Such as self portraits in

painting and sculpture

● This is the first selfie taken by

Robert Corneilus in 1839

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● These are another two early examples of the selfie

● On the left, a woman in 1900 and on the right, Grand Duchess Anastasia in

1914

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● With the rise of social media, there was a new need for profile pictures and a visual

social presence

● The camera phone has made that this self sculpting, not only possible but easy

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So easy..

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..that...

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….anyone

can do it

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The Positives

● Normalising media images

● Visually communicating

● With full editorial control

● Sculpting the self that they

seen

● Instantly commemorating a

moment

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● But social media

can be treacherous

and easily backfire

● David Cameron’s

conference call and

viral paradies

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The Oscar selfie, 2014

● The most retweeted picture of

all time

● A marketing ploy by advertisers

working for Samsung

● Some of argued that it has

cooled the popularity of selfies

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The negatives

● The rise of narcissism

● Habit scientifically linked to

addiction and mental illness

● Linked to Body Dysmorphic

Disorder

● Documenting life rather than living

it

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● Selfies at Funerals shut down

page

● What’s next for the selfie?

● Will its popularity survive?

● Will another advance in

technology bring another

means of self communication?

● Whatever that means will be, it

will have a massive impact

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Citizen journalism & the

ubiquitous digital image

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Citizen Journalism

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Cameras, cameras everywhere

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Timing & Impact

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Capturing all human emotion

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Ansel Adams:

“twelve significant photos

in one year is a good crop”

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Photography apps

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Instragram

Instagram was the fifth app ever to reach one million

ratings on Google Play. It is also the number one photo-

sharing social platform on the planet.

So what is it that makes

Instagram so successful?

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Snapchat

Over 400,000,000 snaps a day !

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VSCO Cam

Instagram set out to make

smartphone photos look good,

VSCO makes them look real.

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Role of Digital Photography

in Brand Identity

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Example:

UDG's use of photography

to express brand identity

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Conclusions

“The power and impact of the digital

image is, quite frankly, immeasurable

!”

Thank you for listening !


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