Download - Drupal 8 Roadmap
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The Good, The Bad and The Ugly
Drupal 8
getlevelten.com | linkedin.com/in/brentbice | @brentbice
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2014 CMS Market Share
WordPress
Joomla
Drupal
Blogger
Magento
Other
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Google Trends: Drupal
2000 2005 2010 2015
Search Interest
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Beliefs Must Match
1950 1960 1970 1980 2000
Group A Group B
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Change
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1. Modernization
2. Enterprise
3. Product-Focus
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“Sweeping changes are required to make major advances in technology, and often times there is a lot of pain
before the pay-off."
- Dries Buytaert
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Modernization
Web marketing is moving more towards
personalization & adaptive content. So is Drupal
Mobility is no longer a nice-to-have. It is a
requirement. D8 will be ready
Increasing demand for web services integration -
APIs
Modern design patterns – Re-use, extensability,
less maintenance, more OOP devs.
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Enterprise
Acquia considers $600mm+ enterprise
Big Drupal Shops - Mergers and acquisitions
Omni-channel capabilities – better connectivity
More focus on security, usability, multilingual,
mobility
Built to be less competitive with WP & Joomla,
and more competitive with Sitecore & DNN
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Product-Focused
Focusing on the needs and future needs of
today’s marketing and sales teams
Providing pre-built solutions that satisfy an
business need
Reducing the barrier of entry for decision
makers, sales team, marketing – those selling
and buying the product
Increasing profitability for agencies, value for
client
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Product-Driven Drupal
• Lift – personalization engine (contextDB)
• Lightening– marketing distribution
• Open Enterprise – inbound marketing platform
• Intelligence TM – Drupal analytics
• Commerce (connections)
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The Future
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Drupal
Social
CRM
Marketing Automation
Device
Personalization
Apps
Analytics
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We gain strategic business advantages when we possess better tools.
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Attraction starts with looks, but content creates connection and satisfaction.
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The world has become data driven. Owning the data is key.
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Measurement leads to improvement. So take lots of measurements.