1.

2. 3. 4. 5. 6. 7. The worlds largest audience of affluent, influential professionals~Neilson Online Taken from:http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation 8. Taken from:http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation 9. Taken from: http://www.russellherder.com/SocialMediaResearch/TCHRA_Resources/RHP_089_WhitePaper.pdf 10.

• Over 60% are decision makers or have influence in purchase decisions at their companies

• Decision makers tend to be more active on LinkedIn

• They appear to be active consumers and providers of IT & Financial Services

11. 12. 13. 14. 15. 16. What is your core competency? What is your value proposition? 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. What should the message say? 28. 29. 30. What is my network giving me access to? 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. Engage with experts Build your credibility as an expert 48. 49. 50. ~Anonymous 51. 52. 53.