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Designed and Presented By Dr. Cal LeMon, Executive Enrichment, Inc.
CASTO State ConferenceSan Diego, California
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I cannot believe you look this amazing…after last night!
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Every morning the gazelle wakes and
knows that he must run faster than the tiger
or he will be eaten.Every morning the tiger wakes up and knows he must run faster than the gazelle or he will starve.
It doesn’t matter if you are a tiger or a gazelle, you better start running.-- Attributed to the CEO of Home Depot
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“Machines are the newproletariat…The working
class is being given itswalking papers.”
-- Jacque Attali
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More than 800 More than 800 million human million human
beings are beings are now now
unemployed unemployed or or
underemployeunderemployed in the world.d in the world.
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Today, less than 17%Today, less than 17%of the workforce isof the workforce is
engaged in blue collarengaged in blue collarwork.work.
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Every living thing expends energy and will do whatever is needed to preserve
itself, including changing.
--Leadership and The New Science
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How the Mighty Fall by
Jim Collins
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Hubris Born of Success
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Undisciplined Pursuit of More
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Denial of Risk and Peril
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Grasping for Salvation
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Capitulation to Irrelevance or Death
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ObsolescenceObsolescence is
process and product becoming irrelevant
as a result of a sudden paradigm shift.
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Moore’s LawGordon E. Moore, “The number of transistors
placed on an integrated circuit will double every
two years.” (1971).
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What is obsolete in your pupil
transportation operation that
you need to eliminate?
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Competition is a Reality
Pupil transportation is an international business
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At least 3.3 million white-collar jobs
and $136 billion in wages will shift from the U.S. to
countries like India, China and Russia by
2015.-- Forrester Research
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What is Not “Foreign” about
CompetitionTechnology has made it possible to shop in Hong
Kong in the morning, Stockholm in the
afternoon and Wichita in the evening.
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The Price is Always Right
The globe has become a small place where financial opportunity
crosses cultural lines.
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In a typical year, about 100 million people worldwide
go online for health and
medical information and visit more than 23,000 medical
web sites.-- Wall Street Journal
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What is the name of the organization
meeting in a hotel ballroom (like this) strategizing how to
get “your pupil transportation
business”?
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“Imprinting” and Pupil
TransportationThe Conceptual Age is your ability to create a
new “mental construct” about the advantages of
pupil transportation
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Consensus Map
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95 – 5 Split
Subconscious
Conscious
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6-10 RuleFor every 10 For every 10
peoplepeoplewho say they who say they
willwillcomplain, 6 will complain, 6 will never show up.never show up.
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3-11 RuleFor every satisfied
customer, he/she will tell
3 other people. For every dissatisfied
customer, he/she will tell 11
other people.
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The customer’sThe customer’sevaluation of evaluation of
serviceserviceis more is more
importantimportantthan your own.than your own.
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What is the “consensus map” of your “customers”—
the people who entrust their children to your safe traveling
business?
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The only choice you
have for chaos is to
“leverage” it
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Kissing-off what does not work is your
greatest challenge
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Remove “that will never
work” from your
vocabulary
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Refuse to embrace
arrogance as a personal defense
mechanism
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Talk with your customers, the
children in those seats, and listen to their dreams
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Talk with someone today about why your
pupil transportation work is more
than a job