Download - Driving engagement in the digital workplace
• Big cool statistic
• 2,569
• Add-Ons in Marketplace
Driving Engagement in the Digital Workplace
Riada Seminar by Henrik Bakkman
HENRIK BAKKMAN • BUSINESS DEVELOPER • RIADA AB
Business developer, business analyst, team lead, project manager, and product owner, who has spent the last 25 years trying to figure out what drives us to do what we do. Love to dance with my head phones on and cannot live without a whiteboard. Work for Riada because our customers challenges us every day and I am constantly learning new things.
Atlassian & AgileOfficesFounded 2005StockholmGöteborg Malmö
ExpertsStockholm
Atlassian full service providerApplication expert consulting, application maintenance, hosting, support, social intranets, add-on development, training, health-checks, license sales…
Customers
>1000
Years of Atlassian experience
>100
• Big cool statistic
• 2,569
• Add-Ons in Marketplace
Driving Engagement in the Digital Workplace
Riada Seminar by Henrik Bakkman
digital workplace“…a virtual equivalent to the physical workplace…”
gamification“…the application of game-design elements and game principles in non-game contexts”
octalysis“…a human-focused gamification design framework developed by gamification guru Yu-Kai Chou…”
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t cor
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ives
Meaning
EmpowermentAchievement
SocialInteraction
UnpredictabilityScarcity
Avoidance
Ownership
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k vs
. whi
te h
atMeaning
EmpowermentAchievement
SocialInteraction
UnpredictabilityScarcity
Avoidance
Ownership WHITE HAT
BLACK HAT
othe
r fra
mew
orks
Meaning
EmpowermentAchievement
SocialInteraction
UnpredictabilityScarcity
Avoidance
Ownership
PURPO
SE
MASTERY
AUTONOMY
Motivation 3.0 from Drive
by Daniel Pink
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r fra
mew
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Meaning
EmpowermentAchievement
SocialInteraction
UnpredictabilityScarcity
Avoidance
Ownership RELATEDNESS
COMPETENCE AUTONOM
Y
Self-determination theoryby Edward L Deci and Richard Ryan
• Big cool statistic
• 2,569
• Add-Ons in Marketplace
Driving Engagement in the Digital Workplace
Riada Seminar by Henrik Bakkman
HENRIK BAKKMAN • BUSINESS DEVELOPER • RIADA AB
white hat core drives“…make us feel powerful, fulfilled, and satisfied”
achi
evem
ent
achi
evem
ent
Great for on boarding!
Cheap to implementNeed to be backed by
other core drives
Visualizing progress makes people want more
Progress bars
LinkedIn profile completeness up 20%
mea
ning
mea
ning
Communicate around your narrative
Tell the same story from different angles
Visualize how the narrative is progressing
Build a narrative around your purpose
Storytelling
The digital workplace provides the platform
empo
wer
men
t
empo
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JIRA service deskTaps for home brew in
the kitchenDIY video studio
Voluntary autonomy1. Work on whatever you want
2. Assemble your crew
3. You’ve got 24 hours…go
soci
al in
tera
ctio
n
Use rich user profilesLet people see what
other people doCreate “water
coolers”
Relations give energy and build loyalty
Feeling related
black hat core drives“…make us feel obsessed, anxious and addicted”
unpr
edic
tabi
lity
unpr
edic
tabi
lity
Prices do not have to be fancy, this is about
curiosity not money
Provide immediate feedback on submission
Giving everyone a small reward is less efficient than randomly giving it
to one in ten
How to get people to fill out the employee survey
The lottery
scar
city
scar
city
Torture breaks Involuntary stops can
make people obsessive to get going again
Dangling Showing the reward will
make people desire it
We will be able to help you faster if you use the service desk portal!
Torture breaksand danglingCease the opportunity when it appears
avoi
danc
e
avoi
danc
e
Habits can be formed through cycles of triggers,
actions, rewards, and investments
Reminders of what you might gain from a change
activates your fear of missing out
Breaking a habit requires a lot of mental energy so we
often avoid change
Forming and breaking habits
Status quo sloth and the FOMO punch
Building a digital workplace often requires breaking old habits but the digital workplace can also help forming new ones
questions
Thank you!
HENRIK BAKKMAN • BUSINESS DEVELOPER • RIADA AB