An innovative software delivery platform and its usage (for Embedded Systems) Dr. Ralf Ackermann SAP Research, SAP AG
Background and Intro
The SAP Research Business Web Activity
Implications and Use Cases related to Embedded Systems
© 2011 SAP AG. All rights reserved. 3
SAP Research Global Organization
Pretoria
Palo Alto
Vancouver
Bangalore
Sydney
Brisbane
Ra‘anana
Sofia Montréal
Darmstadt
Dresden
St.Gallen
Dublin
Zurich
Belfast
Paris
Sophia Antipolis
Walldorf
Karlsruhe
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SAP Research Practices
BUSINESS NETWORK ORCHESTRATION
INTERNET APPLICATIONS & SERVICES
MOBILE COMPUTING & USER EXPERIENCE
SECURITY & TRUST
SOFTWARE ENGINEERING & TOOLS
TECHNOLOGY INFRASTRUCTURE
BUSINESS INTELLIGENCE
PR
OTO
TYP
ING
GR
OU
P
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An invitation to Dresden - Future Factory Living Lab
“Vision without implementation is hallucination.” Benjamin Franklin
Discrete manufacturing process
20+ mature scenarios
SAP ERP, SAP ME, SAP MII, SAP PCo, SAP OER, SAP AII, SAP EWM
Background and Intro
The SAP Research Business Web Activity
Implications and Use Cases related to Embedded Systems
© 2011 SAP AG. All rights reserved. 8
Contributing – Key Concepts from the Internet of Things
Unique Object Identification Serialization Life-cycle of Individual Objects
Real-World Visibility Object Location Tracking Object Status Monitoring Object Context Monitoring
Real-World Control Real-World Actuation Configuration Changes Autonomous Objects
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Contributing – The rise of Cyber Physical Systems (CPS)
Powerful Systems of Systems with complex interaction between Real World and computers
What is different? Processes based on sensory
information - Basis for high-resolution management - Complex Event Processing (CEP)
Processes dealing with unreliable resources - Quality of data & information - Fault tolerance and recovery
Context-Aware Adaptive Event-based
Additional Challenges Modeling of highly distributed real-
world processes - Including on-device services - One of the big hurdles for massive technology
deployment
Secure usage of global IoT resources
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Promissing business opportunities
Connecting remote devices, … to the Internet offers new ways to compete in any business sector. Those who have not yet considered the positive impact … put themselves at a significant competitive disadvantage.
Data exchange between machines will be 30 times greater than the exchange between people by 2020.
Intelligent device networking will be felt in everything that we touch and do, regardless of your industry, job function ot who you are, this paradigm shift will be inescapable.
…new regulations…require us to provide continuous information about dust emissions… other …oil and raw material consumption, produced quantities, silos levels, truck scales...
Businesses increasingly monitor and control the real world in real time.
Asset & Service Management
Manufacturing Execution
Logistics and Warehousing
EH&S and Sustainability Retail
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The IoT as part of the Future Internet and Agile Business Processes
… with specific aspects: • Real-World Integration • Heterogeneity of „Devices“
and Networks • Mobility • Identity Management • Managing Scale • Continuous Sensemaking • Distributed Intelligence “A world where physical objects are seamlessly integrated into the information network, and where the physical objects can become active participants in business processes. Services are available to interact with these ‘smart objects’ over the Internet, query and change their state and any information associated with them, taking into account security and privacy issues.”
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Building the Future Internet – Research activities following a holistic Approach
See, understand and interact with the real world
Internet of
Things Discover, compose and orchestrate the right services at the right time
Internet of
Services
New ways of creating, visualising and sharing of knowledge
Internet of
Contents
The foundation: Connectivity, mobility, scalability, …
Network of the Future
Appropriate security mechanisms on all layers
Security and
Trust
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Specific recent activity: The SAP Research Business Web
Service Oriented
Architectures
Business Web
Enterprise Applications
Apps and App Stores
Flex
ibili
ty
Ease of Consumption
Public / Private Cloud
Business Web
Client-Server Enterprise Mobility
Virt
ualiz
atio
n
Mobilization
Software Infrastructure
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How the Business Web Supports Business Networks
The Provider Side
Service Providers
Business Web Partners
Developer Community
Government
The Consumer Side
Government
Businesses/Enterprises
Connected Consumers
Connected Consumers
One-Stop Shop for Mobile Business
Services
Globally Aggregated Business
Intelligence for Real-Time Trading
Trusted Network of Business
Service Providers
THE BUSINESS WEB
Business Services
End
-to-E
nd
Orc
hest
ratio
n
Applications and Content
Technology and Infrastructure Businesses/
Enterprises
Ent
erpr
ise,
Web
or M
achi
ne D
ata
14 © 2011 SAP AG. All rights reserved.
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What Do We Want to Demonstrate?
New Business Model
Define a new value network that is profitable for all players Identify compelling opportunities
Innovation Showcase
Appropriate Security Real-time Performance Ease of On-Boarding Speed of Development Ease of Assembly / Orchestration Exciting Mobile User Experience
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Maximize Attractiveness and Gravity Create Revenue Opportunities
Background and Intro
The SAP Research Business Web Activity
Implications and Use Cases related to Embedded Systems
© 2011 SAP AG. All rights reserved. 17
After-Sales Product Services as interesting scenario
Offer after-sales value-added services for – industrial equipments (e.g. machines, components) – consumer products (e.g. white goods, brown goods)
Example services: – up-selling (added features), cross-selling (related products)… – remote monitoring, operation, configuration, calibration, tuning… – maintenance (condition-based, predictive) – upgrade (e.g. embedded software)… – recycling (e.g. pickup, buy-back), remanufacturing… – master data mgt (e.g. user manuals), contract data (e.g. warranty) – benchmarking (e.g. asset performance within one industry) – information exchange, collaboration (e.g. design improvements)…
SAP will enable seamless collaboration between
manufacturers, service providers, and service users while honoring data privacy concerns of all stakeholders
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The Rise of Service as a Strategy Source: Capgemini, Service as a Strategy, 2010
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Industrial Equipment Owners/Operators
OEM and Service Providers Business Web
After-Sales Product Services Process Overview
Consumer Consumer Product
5. provide service (e.g. information, repair, new product)
1b. identify product
2. Find service
3. broker to provider and
facilitate collaboration
4. integrate w/ processes
1a. Monitor status of equipment
Industrial Equipment
Service Providers
Business Systems
Consumer
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Business Challenges & Opportunities for Manufacturers of Industrial Machinery & Components
Challenges commoditization of products and components global, cross-company distribution of manufacturing and
service management counterfeiting
Opportunities new revenue stream by providing value-added after-sales
services stronger differentiation due to integrated product-service offerings increased customer retention (~18%*) due to long term
relationship costs savings due to seamless collaboration with customers and
remote service safeguard against counterfeiting
* Aberdeen Group: The Evolution of Remote Product Service and the Emergence of Smart Services. April 2009
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Further envisioned scenarios: Usage in Automotive Environments
Backend
Head Unit Smartphone
Business Web
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Application Reach Car-to-Business, Car-to-Infrastructure, Car-to-Car
Business Applications After Sales Services Mobility as a Service (Car Sharing) Pay-as-you-Drive (Leasing, Insurance) E-Mobility
Infrastructure and Core Functionality Public / Private Cloud Management of Embedded Software Basic Apps and Services
Consumer Applications Infotainment Dynamic Content
Fleet Management Transport and Traffic Management Charging & Payment
Design and Run Time Data Security Concepts Identity Management
Web 2.0 Vehicle as “Content Channel”
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Key Take Aways
• “Networked Embedded Systems” does not only cover internal component networking and interaction between various Embedded Systems
• but: large potential through the integration in interaction with general business systems
• Business Web as potential platform that brings players together
• Please follow up with us on individual aspects !
Contact information: Dr. Ralf Ackermann SAP Research Mobile Computing, Internet of Things and User Experience [email protected]
© 2011 SAP AG. All rights reserved. 26
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