Dr. Natalie Petouhoff CEO, Social Business Builders

Dr.  Natalie’s  prac/cal   client  experience  and   her  proven   ability   to   help   businesses   –get   started   in   social   media,   fast   track,  measure   and   op/mize   social   media   ini/a/ves,   vet   and   choose   from   top  social  media  so@ware,  as  well  as  op/mize  change,  organiza/onal  alignment  and   deliver   training—are   the   key  ways   she   guides   her   clients   to   op/mize  their  social  media  ROI  and  business  results.    

As  a  Forrester  Analyst,  Dr.  Natalie   led  the  pack  by  crea/ng  business  cases  for  social  media  by  wri/ng  the  world's  first  social  media  ROI  model  for  PR,  marke/ng  and  customer  service  

In   addi/on   to   helping   brands   with   social  media  ini/a/ves  she  develops  strategic,  compe//ve  marke/ng  reviews  and  messaging  for  social  media  /so@ware  companies,  prepares  them  for  MagicQuadrant’s   and  Waves,   as  well   as  writes  white   papers,   e-­‐books   and   accompanying   webinars   so   the   vendor   rises   above   the  noise   and   customers   clearly   see   how   the   so@ware’s   unique  capabili/es  help  businesses  reach  the  business  goals.  

Connect  with  Dr.  Natalie  on  TwiSer  at  @drnatalie  

 and  at  www.drnatalienews.com  

As  as  an  accomplished  keynote  and  speaker,  she  enlightens,  empowers  and  informs  execu/ves.    

As  a  sought  a@er  thought  leader,  her  work  is  the  subject  of  four  books  and  hundreds  of  white  papers  on  business,  marke/ng,  public   rela/ons,   and   social   media   and   is   featured   in   numerous   ar/cles   in  USAToday,   New   York   Times,   Business   Week,   FastCompany   and   TV  interviews…