Don’t Suffer From an Identity Crisis!

As more organizations get SaaS happy, they begin creating identity silos that might make things just all-the-more con-fusing without a central way of managing these different identities.

We're now in an era where more businesses and other or-

ganizat ions are migrat ing into Cloud services. Many Smal l

and Medium-sized Businesses (SMBs)are doing so for var i -

ous reasons. One of which may surprise you.In addi t ion, to

cost-savings and no r isk for ROI, and access to enterpri se

apps at a cost of a cab le TV subscr ipt ion to HBO, SMBs are

a lso f inding that many Cloud /Software as a Service (SaaS)

providers often offer s igni f i cant ly better secur i ty.

Securi ty benef i ts of running on a cloud pla tform include:

Integrity: Redundant backups can be made of a l l data per-

ta ining to the customer and constant ly patched databases are armed with de-

fenses against most securi ty threats.

Availabil ity: Many host ing services guarantee a 99.9% up-t ime.

Whi le there are many strongly advert i sed benef i ts to moving into the Cloud,

there are st i l l many organizat ions that would quickly scoff at the idea due to

thei r s trong fears about conf ident ia l i ty. I t ' s legit imate to ask, "Why should I

trust my company's sensi t ive data to this 'C loud ' phenomenon when I can just

keep everything on-si te and ensure that I 'm not going to r isk divulgence?" The

fear prominently appears when large or medium-sized businesses contemplate

moving into the Cloud.

Smal l and Medium-sized Businesses (SMBs) a l l over the world adopt SaaS be-cause keeping appl i cat ions running on-si te wi l l just be too much of a f inancia l burden. In fact, SaaS services of ten offer great products with very l i t t le demand for tech know-how, cash, or inconceivable amounts of t ime spent on a computer screen. You can start running appl i cat ions in a j i f fy wi thout having to worry about conf ident ia l i ty.

www.smartsignin.com

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However, there ’s one reason why IT departments are start ing to worry about these new Cloud f renzies. Whi le you ’re out gett ing your f ix on new appl ica t ions and services you never dreamed of having on-si te, you’ re constant ly creat ing new copies of your ident i ty on the Web. This phenomenon has been coined by Darren Cunningham, VP of Cloud Integrat ion at Informatica, as “SaaS sprawl”, and has been known to make IT people run for the hi l ls.

The ident i ty “s i los,” as they’ re popular ly ca l led, inf late a bubble and, sooner or later, you f ind yoursel f scrambl ing around for passwords, of ten typing them in the wrong f ie ld (you know, the one without aster isks) whi le you’ re in a hurry! Worst of a l l , your organizat ion ’s data i s even more vulner-

able s ince most users can no longer manage to use di f ferent passwords for each service. Analysis of recent breaches l i ke the one at Dropbox reveal theincredible damage that can happen when just one employee reuses the off i ce password in a cloud appl i cat ion.

A l low us to introduce you to SmartSignin, a smart,

secure, sophist ica ted, yet beauti ful l y craf ted Single

Sign-On service that keeps a l l your ident i t ies in

one place wi th a s imple point-and-cl i ck interface that af ter set t ing up within

minutes no longer requires you to hassle wi th log-in screens ever again. Smart-

Signin SSO never stores your usernames and passwords! Instead you are in ful l

control !

SmartSignin patented Smart-Key encrypt ion protects your data as i t traverses

our solut ion archi tecture no matter what.Even we at SmartSignin can’ t access

your data. I t ’ s spl i t and encrypted on your machine f i rs t, then i t i s encrypted for

transport (TLS / SSL) and f ina l ly encrypted again in our database. Even i f our

database was exposed – highly unl ike ly – and a mal ic ious hacker gave them-

selves "god" pr iv i leges to our database, the hacker would st i l l only f ind unbreak-

able encrypted data as the decrypt ion can only be executed on your device. Only

you on your device can encrypt (when adding a websi te) and decrypt (when

launching a websi te) your Internet account credentia ls!There are several advan-

tages to this solut ion:

• There is no single point-of-failure in the system

• Your usernames and passwords are no longer actually stored in any one place

• You now have a private key that you can never ever misplace or lose. Your key is also not

stored on our device or your device waiting to be copied and pasted by an attacker.Consider it

your intelligent virtual key that travels along with you everywhere you go!

• You are in control

• You can use the service from anywhere on the planet

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SmartSignin wi l l help you put a leash on SaaS services and a l l other websi tes to

which you’ve subscr ibed. SmartSignin wi l l make sure you have control over a l l of

them from one single dashboard.

SmartSignin is one of the pioneers of Identi ty as a Service (IDaaS), a service

that g ives you top-notch enterpri se securi ty and smarter authenticat ion at pen-

nies to the dol la r. Unti l now only large organizat ions could afford to buy the in-

frastructure and hire the addit ional ski l led labor to support s t rong Single Sign

On, two-factor and mult i -factor authenticat ion solut ions. SmartSignin provides

enterprise-level securi ty and best-of -breed authent icat ion at a fract ion of the

cost and as an Operat ing Expense. Moreover, pro and enterpri se customers have

a domain or subdomain reserved and hosted on Fi rehost managed Cloud servers

thereby a l lowing our customers large and smal l to have one less compl iance

headache and have the ir own Identi ty as a Service solut ion hosted on PCI DSS

2.0,HIPAA, FISMA, SSAE 16, or SAS 70 Compl iant Cloud Servers.

Free Forever and Paid plans are avai lable. Sign-up at www.SmartSignin.com to

watch an introductory video of SmartSignin please go to http:// t iny.cc/

ssi_vid The SmartSignin Enterpri se, SMB, and Mobi le versions http://t iny.cc/

ssi_ent_vid are in a lpha and wi l l a l so be avai lable in a few months.

www.smartsignin.com

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