![Page 1: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/1.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Hi. We do SEO for big sites and little ones. I’m going to take off for a while,
so please do me a favor….
![Page 2: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/2.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Don’tLet thePigeonDriveYou Crazy!
Words and pictures by andrew shotland localseoguide.com SMX East ‘14!
![Page 3: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/3.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Got it? O.K. Let’s review…
![Page 4: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/4.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
![Page 5: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/5.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
The Great Real Estate Panic of 2014!
![Page 6: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/6.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Real Estate GWT Impressions24 Sites (BoomTownROI.com)
1 2 3 4 5 6 7 8 9 10 11 120
100000
200000
300000
400000
500000
600000
700000
![Page 7: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/7.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Real Estate GWT Clicks24 Sites (BoomTownROI.com)
1 2 3 4 5 6 7 8 9 10 11 120
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
Seasonality?
![Page 8: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/8.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Real Estate Vertical GA Organic Traffic
24 sites (BoomTownROI.com)
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 170
5000
10000
15000
20000
25000
30000
Or GWT sucks?
![Page 9: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/9.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Real Estate Pigeon Results
• Head term rankings down• Long-tail rankings/traffic
up• Leads through the roof!• Tech, content & links
still work
![Page 10: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/10.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Roofing Vertical GWT Impressions 40 Sites
1 2 3 4 5 6 7 8 9 10 11 120
100000
200000
300000
400000
500000
600000
700000
Seasonality!
![Page 11: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/11.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Roofing Vertical GWT Clicks40 Sites
1 2 3 4 5 6 7 8 9 10 11 120
1000
2000
3000
4000
5000
6000
7000
Ummm…the usual
![Page 12: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/12.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Roofing Vertical GA Organic Traffic40 Sites
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 1713000
14000
15000
16000
17000
18000
19000
Definitely seasonality
![Page 13: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/13.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Moving Company GWT Impressions17 Locations
1 2 3 4 5 6 7 8 9 10 11 120
5000
10000
15000
20000
25000
30000
35000
40000
45000
Rankings Up ! Then Down…
![Page 14: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/14.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Moving Company GWT Clicks17 Locations
1 2 3 4 5 6 7 8 9 10 11 120
100
200
300
400
500
600
700
800
Whatever…
![Page 15: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/15.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Moving Company GA Organic Search17 Locations
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 170
100
200
300
400
500
600
700
800
900
1000
Seasonality…
![Page 16: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/16.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Roofing/Moving Conclusions
Nothing…really…changed
![Page 17: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/17.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
What About Directories?
![Page 18: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/18.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Here’s What…
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 -
100,000
200,000
300,000
400,000
500,000
600,000
700,000
U.S. Local Directory Google Traffic10 Sites
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 -
500,000
1,000,000
1,500,000
2,000,000
2,500,000
U.S. Local Directory Google Traffic20 Sites
![Page 19: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/19.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
More Data
• Big Local Directory: – “We’re down about 5%”
• Fortune 500 Brand: – “Organic Down 6%, PPC Traffic Up 25%!
Hmmmmm…”
![Page 20: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/20.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
And of Course Plenty of SPAM
![Page 21: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/21.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Escort Spam
![Page 22: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/22.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Lawyers Dallas
![Page 23: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/23.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Lowe’s
![Page 24: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/24.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Weird Pack Triggers
![Page 25: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/25.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Key Learning: Don’t Let The Pigeon Drive You Crazy!
8/26/14 (sorry!)
9/19/14
![Page 26: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/26.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Thank You For Your Kind Attention
http://www.twitter.com/localseoguide https://plus.google.com/+AndrewShotlandhttp://www.applemapsmarketing.com http://www.mowillems.com/
![Page 27: Don't let the pigeon drive you crazy! smx east 10.1.14](https://reader033.vdocuments.us/reader033/viewer/2022061119/546a836faf79597f788b6806/html5/thumbnails/27.jpg)
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
I’m back! You didn’t let the pigeon drive you crazy did you?
Great!Thanks a lot!