Download - Don davidshofer portfolio
Don Davidshofer Electrolux Portfolio
Recent Work
1997 1999 2005 2009 2010 2011
2012 2013 2013 2013 2014
Electrolux (nimble) 2010 !Upright Vacuum Cleaner Design Market Research Driven Multi-cyclonic filtration Launch sales were 200% over forecast
Initial Concept
Market research line-up
Prototypes for Research
Don Davidshofer
User Interface Research
ID Rendering
Eureka (take-off) 2012 !Convertible Stair & Mini Upright Vacuum Cleaner Strategic partner driven project
Concept #1
Initial exploded view used to facilitate cost/complexity analysis and modular design reviews
Proof-of-concept prototype for team review
Don Davidshofer
Eureka (AirSpeed One) 2013 !
Opening Price Point Upright Vacuum Cleaner Design-to-Cost, While Improving Product Performance
Lightweight - less than 10 pounds Look at ALL aspects of product for improved efficiencies
Blow Molded Cup Concepts
Competitive Comparison
CAD model #1
Container Loading
Don Davidshofer
Concept #3
Eureka (AirSpeed Suction Seal) 2013 !
Performance-Focused Selling Proposition Unique (patented) Base Articulation
Prototype #3
“My vacuum cleans the best on bare floors in lowest setting, however, I push large debris around…”
Don Davidshofer
Bare floor Testing
Articulating Base
Eureka (Hand Controls) 2013 !
Voice of Customer - Driven Concept Reduced effort / Ergonomic
Exploratory concept to improve user efficiency
Hand controls have become expected on consumer products. Vacuum Cleaners need to catch up.
Initial concept sketch
First prototype
“I don’t want to bend over while I vacuum…”
Don Davidshofer
Over cords Over thresholds Over objects Over area rugs
Eureka (mJuk) 2014 !Spray mop with “scrub” feature Performance driven
“I love my spray mop, but it doesn’t get the tough spots…”
Exploded view used to facilitate cost/complexity analysis and design reviews
Don Davidshofer
Initial concept sketch
Eureka (airspeed exact) 2014 !Feature Focused Selling Proposition Retail Channel Driven Modular Design for Cost Efficiency and Range Build
Cord Winder Concept
Don Davidshofer
CAD model #1
Working prototype
ID Rendering
Component Testing
Electrolux (Kaldi) 2014 !
Cold Brewed Coffee Concentrate Unique Single-Serve Liquid Metering
Aftermarket/consumables-driven
Unique Concentrate Metering Concept
“I love coffee, but is there a low-acid alternative?”
The cold-brewed process offers a low-acid alternative to ground coffee. This concept offers it in a unique single-serve machine.
Don Davidshofer
Prototype #1
Seven consecutive years!